Display networks are simply great, and in many cases much less competitive than search results for placing ads. I find myself clicking on many contextual placements which are right spot on with the topic in discussion on a web page, more often than on an ad in the search results. Actually I've become blind to the search ads somewhat!
Keep in mind that you pay per click, so try to filter out the non-buying visitor by including terms related to buying like "Buy Now", "Huge Discounts", "Offers End Soon" etc. into the call to action.
Yes, we all would like to deliver information to the one who seeks just that, but when it comes to PPC advertising, ROI definitely counts.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.