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What’s in your social media measurement tool box and why?

What’s in your social media measurement tool box and why? | Online Newsrooms | Scoop.it
Rob Stuart, who passed away recently and who was instrumental in the creation of the nonprofit technology movement always had a favorite question, What (What’s in your social media measurement tool box and why?
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Online Newsrooms
Organzations of all sizes are using online newsrooms to manage and distribute news.
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TEKGROUP Presents: The 2012 Online Newsroom Survey Report

TEKGROUP Presents: The 2012 Online Newsroom Survey Report | Online Newsrooms | Scoop.it

2012 Online Newsroom Survey Report. Download the free report based on surveys of more than 1,000 journalists asking them what is important for communicators to include in an online newsroom.

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IBM study finds companies struggle with social media :: BtoB Magazine

IBM study finds companies struggle with social media :: BtoB Magazine | Online Newsrooms | Scoop.it
BtoB Magazine is the publication for b2b marketing strategists.
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The future of arts marketing is journalism - The Mission Paradox Blog

The future of arts marketing is journalism - The Mission Paradox Blog | Online Newsrooms | Scoop.it
We have become very good at marketing. We have a grasp on social media, some more than others. We know how to buy ads. We know how to maintain websites. We know how to do promotion via email. In fact,...
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Social media marketing: Facebook lets brands track sales via ads - Digital Intelligence

Social media marketing: Facebook lets brands track sales via ads - Digital Intelligence | Online Newsrooms | Scoop.it
Facebook has launched a ‘conversion measurement’ tool, letting firms track purchases made by social networkers who have viewed their ads, as the firm looks to woo advertisers looking for more accountable ways to run social media marketing campaigns.
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Lee Odden to share SEO insights with public relations students and professionals

Lee Odden to share SEO insights with public relations students and professionals | Online Newsrooms | Scoop.it
Thursday, October 18th at 8:30 p.m.ET, Lee Odden, CEO of Top Rank Marketing and author of Optimize: How to Attract and Engage More Customers by Integrating SEO (RT @PRStudChat: Attn: PR Students, pros & educators-Content strategy, keyword research...
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10 Ways to Leverage Content in your Online Newsroom | TEKGROUP Online Newsroom Software

10 Ways to Leverage Content in your Online Newsroom | TEKGROUP Online Newsroom Software | Online Newsrooms | Scoop.it
A listing of various types of content and services your online newsroom website should include to best leverage your company or brand.
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Four Brands Using Instagram Really Well by @eveypistorio | Spin Sucks

Four Brands Using Instagram Really Well by @eveypistorio | Spin Sucks | Online Newsrooms | Scoop.it
Brands are using Instagram to share more personal perspectives with consumers, and vice versa. Here are four killer Instagram campaigns.
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Study: The world’s biggest companies are embracing social media | Articles | Home

Study: The world’s biggest companies are embracing social media | Articles | Home | Online Newsrooms | Scoop.it
A vast majority of businesses in the Global Fortune 100 have a social media presence and many of them are engaging with their audience, according to a study. (Fascinating. Great job, @BMGlobalDigital!
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Brands Using Social Media for Customer Service | Social Media Today

Brands Using Social Media for Customer Service | Social Media Today | Online Newsrooms | Scoop.it
There are various key considerations for brands who intend to use social media as part of their customer service strategy. There is only one key consideration for brands who don’t intend to do so – you should.
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Get Your Summer Reading On! 5 Best Books for PR and Marketing Pros - CommPRO.biz

Get Your Summer Reading On! 5 Best Books for PR and Marketing Pros - CommPRO.biz | Online Newsrooms | Scoop.it
It's the season of book publishing, which means we have a new crop of books to consider for our summer reading.
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Businesses Find It's a Social World After All

Businesses Find It's a Social World After All | Online Newsrooms | Scoop.it
Businesses today are in the midst of a migration toward a new business model that places a premium on using social platforms to enhance brand reputation, provide customer service and strengthen relationships with key stakeholders, both externally...
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Social Media, PR & Web Design Daily

Social Media, PR & Web Design Daily | Online Newsrooms | Scoop.it
A personalized newspaper built from articles, blog posts, videos and photos selected by Eva Smith. (RT @Eva_Smith: Social Media, PR & Web Design Daily is out!
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10 SEO Tips for Beginners

10 SEO Tips for Beginners | Online Newsrooms | Scoop.it
Search Engine Optimization(SEO).Sure, it is good to get some quick wins and early traffic to your site with Paid Search, but to run and win in the longer race (RT @wsi4all: #wsi4all 10 #SEO Tips for Beginners http://t.co/mIdWiFg0...
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Social Media Conference Agenda Finalized for June 21-22, 2012 in Beverly Hills

Social Media Conference Agenda Finalized for June 21-22, 2012 in Beverly Hills | Online Newsrooms | Scoop.it
New York, NY--Ticonderoga Ventures, Inc. announces that it has finalized the agenda for the 6th annual West Coast Social Media Conference , held on June 21-22, 2012 at the SLS Hotel in Beverly Hills, CA...
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The Final Days of the Media Campaign 2012 | Project for Excellence in Journalism (PEJ)

The Final Days of the Media Campaign 2012 | Project for Excellence in Journalism (PEJ) | Online Newsrooms | Scoop.it
The Lead Teaser: Obama enjoyed a surge of positive news coverage the last week of the campaign—one of his best weeks in months—in the wake of new polls and Superstorm Sandy. How did Mitt Romney fare?
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The Future of SEO and Content Marketing

The Future of SEO and Content Marketing | Online Newsrooms | Scoop.it
The future of SEO and contenting marketing has become more transparent in least in the eyes of our friends at Google.
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Google Search Algorithm Shifting to On-line Public Relations Campaigns

NEW YORK, Nov. 19, 2012 /PRNewswire-iReach/ An important shift is occurring in which the page rank of a web page is based no longer on the number of back links but rather on the amount of social me...
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NLRB Addresses Knauz BMW’s Hot Dog Situation in its Second Decision Regarding Social Media

NLRB Addresses Knauz BMW’s Hot Dog Situation in its Second Decision Regarding Social Media | Online Newsrooms | Scoop.it
On September 28, 2012, the National Labor and Relations Board (“NLRB”) issued its second decision...
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How to Find Influential People With Social Media | Social Media Examiner

How to Find Influential People With Social Media | Social Media Examiner | Online Newsrooms | Scoop.it
How to use social media to network with the key influencers in your industry. Here's how to create the relationships you need for your business.
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Research and Markets: Corporate Public Relations Benchmarks, 2013 Edition: Mean Annual Revenues for the Organizations in the Sample Was $967 Million | Business Wire

Research and Markets (http://www.researchandmarkets.com/research/l2brnk/corporate_public) has announced the addition of the "Corporate Public Rel (Research and Markets: Corporate Public Relations Benchmarks, 2013 Edition ...)...
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8 Advantages Of Using Social Media

8 Advantages Of Using Social Media | Online Newsrooms | Scoop.it
Every new blog will need to first attract and mobilize the advantages of social media. Internet Dreams is using the power of Social Media and its advantages.
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Business schools offering PR tips to future CEOs

Business schools offering PR tips to future CEOs | Online Newsrooms | Scoop.it
HARTFORD, Conn. (AP) — Whether it's corporate fraud, the Gulf oil spill, shoddy products or even the recession and weak recovery, capitalism's reputation is taking a beating, but public relations executives hope they have a fix for America's future...
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Holy Cow, What a Mess: Chick-fil-A and Its Public Relations Crisis

Holy Cow, What a Mess: Chick-fil-A and Its Public Relations Crisis | Online Newsrooms | Scoop.it
Mr. Cathy needs to understand that while his company is privately held, it is publicly supported. Thousands of gay people work and eat at Chick-fil-A every day. That will change quickly.
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Ford bets on star power, social media to launch 2013 Fusion | Chocolate-Covered-Grasshopper.com

DETROIT (Reuters) - Jim Farley led Ford Motor Co's first aggressive push into social media with the launch of the Fiesta subcompact in the U.S.
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Burson-Marsteller’s Global Social Media Check Up 2012 -

Burson-Marsteller’s Global Social Media Check Up 2012 - | Online Newsrooms | Scoop.it
Burson-Marsteller launched it's annual study of how companies adapt social media back in 2010 and came up with interesting findings. What about 2012?
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Social Media Fans in Germany Have High Expectations of Brands

Social Media Fans in Germany Have High Expectations of Brands | Online Newsrooms | Scoop.it
Germany has the largest base of social media users in Western Europe, and they are highly interactive (RT @eMarketer: Social Media Fans in Germany Have High Expectations of Brands - http://t.co/AojvqeO3:...
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