Brought to you by PR Newswire & AGILITY@work, this free, crowdsourced eBook taps into the knowledge & expertise of industry professionals and explores the topic of targeting & engaging influencers in social media to help you build valuable...
Table of Contents:
Introduction - By Sarah Skerik, Vice President, Social Media, PR Newswire
Chapter 1 – What’s an influencer
Chapter 2 – Finding & gauging influence
Chapter 3 – Engaging influencers
Chapter 4 – Turning influence into Brand Advocacy
Chapter 5 – Measuring influence & maintaining Relationships
Chapter 6 – A Little extra Food For thought
Congrats to all the authors!