Customer acquisition cost, average revenue per user, lifetime value, and churn are vital metrics for measuring the health of your business. You can segment them by line of business, product, cohort, marketing channel.
Vibrant, colorful photos drive more engagement. Use this guide to find the right dimensions, resolution, and file size for Facebook images to market your business with albums, cover images, apps, timeline photos, highlighted images, and more.
A study shows that consumers choose video content in part based on the device they’re watching on. Feature-length movies are the content type of choice for tablet viewing, while users tend to prefer user-generated content for smartphone viewing.