The New Yorker, ambling at its own pace, is busy upping its digital game. Not only has NewYorker.com significantly increased its digital metabolism, but it has also boosted its monthly audience to an excess of 10 million, thanks to a smart distribution strategy that spans social networks and mobile [...]
Interesting to see how the New Yorker is embracing new media and social networks.
In the era of the journalist as brand, Circa is betting on product, not personality.
"While social media glorifies its cults of personality, Circa favors a collaborative reporting and editing process. Circa asks you to trust its team and its product--and everything from the color scheme to the typography is designed to reinforce that trust. It’s an old-fashioned approach to media branding--think The Economist--with newfangled technology humming in the background. What Circa is building is admirable--but is it what readers want?"
For those contemplating Tumblr's value to brands, that reblog rate is an incredible stat to ponder. After all, if the average Promoted Tweet was being retweeted 10,000 times, Twitter would plaster SXSW with the stat.
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