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64 Pinterest Marketing Tips and Tactics Infographics | Jeffbullas

64 Pinterest Marketing Tips and Tactics Infographics | Jeffbullas | Online Media News Updates | Scoop.it
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New Changes in Google+ for Business Page owners

New Changes in Google+ for Business Page owners | Online Media News Updates | Scoop.it
Google+ has undergone so many changes in the last month. Here is a peek at some of the big changes for Google+ business page owners. 1. Google Plus Communities
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26 Social Media Marketing Trends for 2013

26 Social Media Marketing Trends for 2013 | Online Media News Updates | Scoop.it
Every year I have compiled a list of trends that marketers have to follow closely in the following year to beat the competition. Social media marketing trends for 2013 is all about mobile, personalization and location.
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Keywords Are Dead! Long Live User Intent!

Keywords Are Dead! Long Live User Intent! | Online Media News Updates | Scoop.it
Your brand's online presence needs to align around targeted customer intent, not keywords-focused optimization. Focus on tactics that will play to Google’s more complex side: mapping queries to actions, intent research, and aligned content creation.
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Enhance The Performance Of Email Campaign By Spam Proofing

Enhance The Performance Of Email Campaign By Spam Proofing | Online Media News Updates | Scoop.it

There are many advantages of spam checking your email campaign and if you are looking for being effective and successful then you should not neglect these benefits. Actually, if you do neglect them it is quite possible that you will not have a successful campaign because many of your emails will go undelivered or land in spam folder because they will be noticeable as spam. That's something many marketers are unacquainted with and it is essential to know and comprehend. With spam being such a massive issue many ISPs are getting it upon themselves to decrease it. Consequently, they check out emails before delivering them for certain words, layouts, and key terms. Those emails that activate any of the trigger will not be delivered because they will be consider as spam. Adhere to the guidelines defined below to help make an email campaign that will be successful and won't be considered as spam.

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Types And Uses Of Autoresponders and Triggers In Email Campaign

Types And Uses Of Autoresponders and Triggers In Email Campaign | Online Media News Updates | Scoop.it
Email triggers allow you to instantly communicate a timely and relevant messages to each of your prospects and clients and is generated based on a significant change or event in a customer behavior or profile. The idea behind trigger-based strategies is this: rather than delivering to a group of people at once, it sends instantly whenever one of your individuals does something – like subscribe to get your emails, or having special occasion like birthday, tips and tricks emails or reminders from your site. It allow you to get to the people when they are most likely to read and react – on their schedule, not yours. Basically triggers are “event” based and autoresponders are “time” based. To better understand the difference between auto responders and triggers let me describe what autoresponders do. While conventional automated emails (autoresponders) adhere to newsletter sign-ups and orders, trigger sends emails for other activities such as particular search patterns, special occasions like customer birthday, vacations, or related products.
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Measuring online influence: How relevant are Klout, Peer Index, etc.?

Measuring online influence: How relevant are Klout, Peer Index, etc.? | Online Media News Updates | Scoop.it
Online influence is a controversial subject. We've looked at it a few times but always urge for marketers to view the bigger picture. (@darrenwhitelaw what do you think of influencer scores like Klout Darren?

Via Rami Kantari
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Randi Thompson's curator insight, January 4, 2013 10:18 AM

Does Klout, or other reputation based platforms really make a difference for your business?

Emocean Club's comment, January 4, 2013 10:44 AM
No difference for my business! And the influence measured on these tools might be totally unrelated to my target market. Who cares that I am influential with people around the world if I am trying to communicate to people around Montreal - for instance? I see these tools are 'games' just like 'Empire Avenue'... Maybe a tiny bit more than a game, but not much.
Pedro Barbosa's comment, January 4, 2013 10:50 AM
Well, the algorithms are yet not divided by theme. For my trendseeking business it is very very relevant.

The scoring is yet not divided by theme, but if i could talk to all klout+65 in energy, that would be awesome, and had a lot of value.

Still, it has some value today already.
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Scaling Internal Link Building with Screaming Frog & Majestic SEO

Scaling Internal Link Building with Screaming Frog & Majestic SEO | Online Media News Updates | Scoop.it
How to find Internal Link Building Opportunities using Screaming Frog. Tools Needed: Screaming Frog, Excel, Majestic and Rank Tracking Software.

Via Pedro Da Silva
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Word Of Mouth And Viral Marketing Tactics For Email Marketing

Word Of Mouth And Viral Marketing Tactics For Email Marketing | Online Media News Updates | Scoop.it
Campaigns going viral or word of mouth marketing is every marketer’s big dream because over the last few years marketing has moved considerably from push to pull marketing.
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16 Percent Of Customer Support Enquiries Now Come Via Social Media

16 Percent Of Customer Support Enquiries Now Come Via Social Media | Online Media News Updates | Scoop.it
16 Percent Of Customer Support Enquiries Now Come Via Social Media [INFOGRAPHIC]
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Facebook, Twitter, LinkedIn, Pinterest – Which Social Network Won 2012? [INFOGRAPHIC] - AllTwitter

Facebook, Twitter, LinkedIn, Pinterest – Which Social Network Won 2012? [INFOGRAPHIC] - AllTwitter | Online Media News Updates | Scoop.it
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Facebook Charging $100 to Message Mark Zuckerberg | Mashable

Facebook Charging $100 to Message Mark Zuckerberg | Mashable | Online Media News Updates | Scoop.it

We knew Facebook was eager for new revenue streams. We just didn't know they were thiseager.

 

If you try to send founder and CEO Mark Zuckerberg a message on Facebook, Mashablediscovered Thursday, the social network will offer to keep the message out of his "Other" Inbox — for a cool $100. And here's the rub: you only get this message if you're not one of Zuck's 16 million followers. In other words, Facebook is charging you $100 for being ignorant of the fact that you can follow its founder and send a message to his regular inbox for free. Keen Facebook observers will recognize this as a variant on the $1 pay-to-message plan that the social network has been experimenting with for months. The company indicated at the time that it would be experimenting with other prices, so it's possible we're starting to see the fruits of that. There were sporadic reports in December of Facebook charging various people $100 for the service, but this is the first time we've seen it — and certainly the first time we've seen it applied to the founder.
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7 Strategies to Stay Ahead of Overwhelming Social Media Change

7 Strategies to Stay Ahead of Overwhelming Social Media Change | Online Media News Updates | Scoop.it
Ok, it’s time for one of those honest conversations among friends, or maybe just with yourself. Trying to keep up with social media can be overwhelming! It’s little wonder. We’re right smack dab in the middle of an unprecedented frenzy of change.
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[COMIC] Who Is Running Your Social Media Channels? Is It Your Intern?

[COMIC] Who Is Running Your Social Media Channels? Is It Your Intern? | Online Media News Updates | Scoop.it
Are you willing to risk your company reputation by putting an intern in charge of your social media channels? Would you be prepared if their activities sparked a social media crisis for your company?
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Microsoft confirms Messenger will be retired and users migrated to Skype on March 15

Microsoft confirms Messenger will be retired and users migrated to Skype on March 15 | Online Media News Updates | Scoop.it
Windows Live Messenger will officially retire this March, Microsoft announced Tuesday in a mass email to the chat service's users.On March 15, all users will be switched over to Skype, which the software giant acquired for $8.5 billion in October 2011."We are retiring the existing Messenger service globally ... and bringing the great features of Messenger and Skype together," Microsoft said, adding that Messenger will continue to be available in mainland China. Last November, Skype president Tony Bates confirmed in a blog post that Messenger would be shuttered in the first quarter of 2013.The company also encouraged users to "update to Skype," and sign in using their Microsoft account (formerly known as a "Windows Live ID"), which includes an email address and password. All Messenger contacts will be included in Skype upon sign-in, the email said.
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LinkedIn's Endorsements Have Become Meaningless

LinkedIn's Endorsements Have Become Meaningless | Online Media News Updates | Scoop.it
LinkedIn's Endorsements are far too prevalent and have become meaningless noise.

Via Manlio Mannozzi
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5 Ways Social Media is Changing the Way We Interact at Trade Shows, Web Design Articles & Inspiration, Social Marketing, SEO, Design Feeds

5 Ways Social Media is Changing the Way We Interact at Trade Shows, Web Design Articles & Inspiration, Social Marketing, SEO, Design Feeds | Online Media News Updates | Scoop.it

Design Feeds is your portal to the latest design articles collected from a variety of sources.


Via Helder Gonçalves
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Where Are Pepsi, Coca-Cola Most Popular On Facebook?

Where Are Pepsi, Coca-Cola Most Popular On Facebook? | Online Media News Updates | Scoop.it
Pepsi and Coca-Cola are two of the largest global brands, but where do their Facebook fans come from? Socialbakers examined the fan bases of the two soda giants.
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14 Twitter Statistics You May Not Know [INFOGRAPHIC] - AllTwitter

14 Twitter Statistics You May Not Know [INFOGRAPHIC] - AllTwitter | Online Media News Updates | Scoop.it
14 Twitter Statistics You May Not Know [INFOGRAPHIC]
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