Every year I have compiled a list of trends that marketers have to follow closely in the following year to beat the competition. Social media marketing trends for 2013 is all about mobile, personalization and location.
Your brand's online presence needs to align around targeted customer intent, not keywords-focused optimization. Focus on tactics that will play to Google’s more complex side: mapping queries to actions, intent research, and aligned content creation.
There are many advantages of spam checking your email campaign and if you are looking for being effective and successful then you should not neglect these benefits. Actually, if you do neglect them it is quite possible that you will not have a successful campaign because many of your emails will go undelivered or land in spam folder because they will be noticeable as spam. That's something many marketers are unacquainted with and it is essential to know and comprehend. With spam being such a massive issue many ISPs are getting it upon themselves to decrease it. Consequently, they check out emails before delivering them for certain words, layouts, and key terms. Those emails that activate any of the trigger will not be delivered because they will be consider as spam. Adhere to the guidelines defined below to help make an email campaign that will be successful and won't be considered as spam.
Email triggers allow you to instantly communicate a timely and relevant messages to each of your prospects and clients and is generated based on a significant change or event in a customer behavior or profile. The idea behind trigger-based strategies is this: rather than delivering to a group of people at once, it sends instantly whenever one of your individuals does something – like subscribe to get your emails, or having special occasion like birthday, tips and tricks emails or reminders from your site. It allow you to get to the people when they are most likely to read and react – on their schedule, not yours. Basically triggers are “event” based and autoresponders are “time” based. To better understand the difference between auto responders and triggers let me describe what autoresponders do. While conventional automated emails (autoresponders) adhere to newsletter sign-ups and orders, trigger sends emails for other activities such as particular search patterns, special occasions like customer birthday, vacations, or related products.
Online influence is a controversial subject. We've looked at it a few times but always urge for marketers to view the bigger picture. (@darrenwhitelaw what do you think of influencer scores like Klout Darren?
We knew Facebook was eager for new revenue streams. We just didn't know they were thiseager.
If you try to send founder and CEO Mark Zuckerberg a message on Facebook, Mashablediscovered Thursday, the social network will offer to keep the message out of his "Other" Inbox — for a cool $100. And here's the rub: you only get this message if you're not one of Zuck's 16 million followers. In other words, Facebook is charging you $100 for being ignorant of the fact that you can follow its founder and send a message to his regular inbox for free. Keen Facebook observers will recognize this as a variant on the $1 pay-to-message plan that the social network has been experimenting with for months. The company indicated at the time that it would be experimenting with other prices, so it's possible we're starting to see the fruits of that. There were sporadic reports in December of Facebook charging various people $100 for the service, but this is the first time we've seen it — and certainly the first time we've seen it applied to the founder.
Ok, it’s time for one of those honest conversations among friends, or maybe just with yourself. Trying to keep up with social media can be overwhelming! It’s little wonder. We’re right smack dab in the middle of an unprecedented frenzy of change.
Windows Live Messenger will officially retire this March, Microsoft announced Tuesday in a mass email to the chat service's users.On March 15, all users will be switched over to Skype, which the software giant acquired for $8.5 billion in October 2011."We are retiring the existing Messenger service globally ... and bringing the great features of Messenger and Skype together," Microsoft said, adding that Messenger will continue to be available in mainland China. Last November, Skype president Tony Bates confirmed in a blog post that Messenger would be shuttered in the first quarter of 2013.The company also encouraged users to "update to Skype," and sign in using their Microsoft account (formerly known as a "Windows Live ID"), which includes an email address and password. All Messenger contacts will be included in Skype upon sign-in, the email said.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.