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Essential components of brand journalism | Articles | Main

Essential components of brand journalism | Articles | Main | Online Masters in PR | Scoop.it
The practice of storytelling is becoming more important to companies. Here’s what every PR person and marketing should know about brand journalism. (RT @lizzie69: Students: this is a good lesson on the role of journalism in public relations.
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5 Critical Content Marketing Mistakes That You Must Avoid | Social Media Today

5 Critical Content Marketing Mistakes That You Must Avoid | Social Media Today | Online Masters in PR | Scoop.it
Content marketing i.e. creating and distributing content is one of the most effective ways to promote a business online. Businesses and marketers all over the world are using content to attract new customers.
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PR and Blogger Outreach | Masters Public Relations

Tips for reaching out to bloggers

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Content Marketing: Acquire, Nurture, Retain and Grow | Team ...

Content Marketing: Acquire, Nurture, Retain and Grow | Team ... | Online Masters in PR | Scoop.it
Content marketing: the holistic approach to marketing. It can be optimized to reach the right audience at the right time, helping your business enhance its reputation, drive leads and ultimately sell more.
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Social Media Marketing From A to Z - NYTimes.com

Social Media Marketing From A to Z - NYTimes.com | Online Masters in PR | Scoop.it
Maybe you set up a Twitter account, but you have yet to post that first tweet. Maybe you can't remember the last time you updated your Facebook page. Well, now's the time.
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