Writing, Blogging & Storytelling
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Writing, Blogging & Storytelling
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Need Blogspiration? Here’s Where PR Pros Can Find Their Blogging Muse | Masters Public Relations

Need Blogspiration? Here’s Where PR Pros Can Find Their Blogging Muse | Masters Public Relations | Writing, Blogging & Storytelling | Scoop.it
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The Ultimate Business Blogging How To Guide

The Ultimate Business Blogging How To Guide | Writing, Blogging & Storytelling | Scoop.it
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Blogging: Content Is Not King | Heidi Cohen

Blogging: Content Is Not King | Heidi Cohen | Writing, Blogging & Storytelling | Scoop.it

On blogs, format is king, not content. Without reading a word of content, 94% of people distrusted a site based on its format according to research of online health sites by Elizabeth Sillence, Pam Briggs, Lesley Fishwick and Peter Harris. Therefore, blog format commands readership while content converts visitors into loyal readers. Increase your blog’s trustworthiness and hence its readership by improving your blog format. Here are thirty-one elements to get your blog on track while ensuring your 360° brand is integrated into every aspect of your blog structure and content....


Via Jeff Domansky
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