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The 5 Best Ways to Get Feedback from Your Customers

The 5 Best Ways to Get Feedback from Your Customers | Online Marketing with Tech | Scoop.it

I’m going to show you how to use 5 different methods so that you can collect customer feedback day in and day out. This way, you’ll always know what your customers REALLY want and how their needs are changing.

 

1. Surveys
2. Feedback boxes
3. Reach out directly
4. User activity
5. Usability Tests

 

 

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The State Of HTML5 Video

The State Of HTML5 Video | Online Marketing with Tech | Scoop.it
Read The State of HTML5 Video Report by LongTail Video; creators of the JW Player. Updated Quarterly.
Alex Janus's insight:

This is good news. Love the JW PLayer and even more the Bits on the run video streaming service.

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f.lux

f.lux | Online Marketing with Tech | Scoop.it
Software to warm up your computer display at night, to match your indoor lighting.
Alex Janus's insight:

For nightworkers, addicts, onliners this is really interesting software to adapt your display to the time of day. makes you sleep better.

I use and like it.

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Infographic: A 12-month plan for social media success | Articles | Main

Infographic: A 12-month plan for social media success | Articles | Main | Online Marketing with Tech | Scoop.it
Turning your brand into a social media powerhouse is easier than you think. Here's a plan to help you do it.
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Google To Close Google Reader July 1st

Alex Janus's insight:

With #GoogleReader shut down discussions about #Feedburner starting soon http://j.mp/YcGhtm ; via @Diigo #RSS

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Filter and Organize Your Twitter Universe with TweetDig

 

 


Via Robin Good
Alex Janus's insight:

Trying out now :-)

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Martin Gysler's comment, February 6, 2013 11:34 AM
I love it too, it just takes a little practice.
Robin Good's comment, February 6, 2013 11:36 AM
Yes Martin. I am not in love with the scrolling up to discover new things but maybe I'll get used to it. What do you say on that one?
Martin Gysler's comment, February 6, 2013 3:41 PM
Hi Robin, Yes, I understand and I think you're right not to test all the new tools, it is a lot of work and it is not always worth the trouble. What I can say after a few tests, is that the tool is slow and I do not really understand how it could be interesting for me. Finally, I think we can do the same thing with Twitterfall in a more simple and faster. But perhaps I have not yet understood what this tool can do.
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Forget Followers, Build Relationships — socialmouths

Forget Followers, Build Relationships — socialmouths | Online Marketing with Tech | Scoop.it
Follower counts can be useful as social proof in some cases but business is born in the relationships
Alex Janus's insight:

challenging in these fast world but thinking long-term makes sense.

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Brian Yanish - MarketingHits.com's curator insight, January 16, 2013 5:00 PM

This article lists 8 ways to help you build relationships on social networks but it also works on your own website or blog. It's not hard to do, doesn't cost millions. Invest in caring!!!

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Facebook, Twitter, Pinterest & LinkedIn: Global Social Media Statistics [INFOGRAPHIC]

Facebook, Twitter, Pinterest & LinkedIn: Global Social Media Statistics [INFOGRAPHIC] | Online Marketing with Tech | Scoop.it

This infographic takes a look at some key social media statistics from around the globe.

 

Did you know that Japan is the only major country where Twitter is more popular than Facebook? This year, Pinterest has seen enormous growth in the U.S. – the highest increase rate of anywhere in the world – and India is now just behind the United Kingdom in LinkedIn use, with 15 million people using the site. And they’re not planning to stop there, as India is tipped to become Facebook’s largest market by 2015...


Via Lauren Moss
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Maxwell Stinson's comment, December 9, 2012 8:49 PM
great infographic!
Wanda Rawlins's curator insight, December 15, 2012 8:24 AM

I didn't know that about Japan and Twitter -this is great info thanks for the share and insights.

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The SEO Value of a Google+ Profile or Page [INFOGRAPHIC]

The SEO Value of a Google+ Profile or Page [INFOGRAPHIC] | Online Marketing with Tech | Scoop.it

Because Google+ content will appear in Google's natural search results, it's important for your local business to have a page of it's own!


Google+ attracted over 100,000,00 users within the first 6 months of its launch and sites with a Google +1 button across their site generate 3.5 times more visits to their Google+ Page than those without the button.

 

Learn more about how to use Google+ to enhance your SEO efforts in our infographic.


Via Lauren Moss
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Top Tips and Tricks to Getting More Retweets:

Top Tips and Tricks to Getting More Retweets: | Online Marketing with Tech | Scoop.it

When someone retweets you, they have two choices: they can just click the “retweet” link to retweet it, or they can create a tweet that comes from them, and adds a credit line (such as RT @user) in the tweets.


Via Brian Yanish - MarketingHits.com, donhornsby
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Why You Should Add Live Chat to Your Website [Infographic] - Offerchat

Why You Should Add Live Chat to Your Website [Infographic] - Offerchat | Online Marketing with Tech | Scoop.it

But in the present world where almost instant communication and engagement is pretty much the norm, a live chat widget on your site could just be the one thing that’s missing.

 


Via Brian Yanish - MarketingHits.com, John van den Brink, Mike Barnes, donhornsby
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Laurence Roelants's curator insight, November 29, 2012 3:30 AM

The benefits of adding a live chat to your website 

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The Social Media Sizing Guide [INFOGRAPHIC]

The Social Media Sizing Guide [INFOGRAPHIC] | Online Marketing with Tech | Scoop.it

Setting up a new Twitter profile or Facebook Page can be a time-consuming process, especially when it comes to working out the sizes of all the images you need to make your channels – or those of your clients – stand out from the crowd.


And what about the other social platforms, like Pinterest and Google+? Wouldn’t it be great if somebody could put all of this information on a single page?

Earlier this year we looked at a very thorough social media sizing cheat sheet from those nice folks at LunaMetrics and now, not only have the team at LunaMetrics revamped the look of their graphic, they’ve also updated the content so that it now includes all the latest social media sizing information for Facebook, Twitter, Google+, YouTube, LinkedIn and Pinterest.

 

See the infographic for all that essential sizing details...


Via Lauren Moss
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Anthony Burke's curator insight, November 29, 2012 5:07 AM

We have posted something similar before but here is another one.  These are very useful guides.

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QR code best practice from Toyota

QR code best practice from Toyota | Online Marketing with Tech | Scoop.it

content + call-to-action CTA is key "Last week I looked at the way advertisers were using QR codes in Sport magazine, and the results were far from impressive.

 

It seems it’s still commonplace for marketers to link mobile users to desktop sites and few of the adverts included a call-to-action or instructions on how to scan the QR code.

 

However among the badly executed campaigns, Toyota stood out as a brand that had clearly thought through the entire user journey and considered they type of content that mobile users would find engaging and useful."

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The importance of supporting employees in social media

The importance of supporting employees in social media | Online Marketing with Tech | Scoop.it
Corporate communications has the double challenge of communicating internal messages while ever building the company brand.
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LinkedIn Profile Tips: Optimization Guide to Build your Profile

LinkedIn Profile Tips: Optimization Guide to Build your Profile | Online Marketing with Tech | Scoop.it

View these Linkedin Profile Tips to build and optimize your profile on the platform, as well as learn how to use the many features available to users.

 

Linkedin provides access to a multitude of features, make it the most advanced professional user base in the web, from which you could harness its technical platform to get the best out of it.

Here is a great infographic with facts about Linkedin Profile, followed by the tips to build your profile with optimization techniques.


Via Lauren Moss, Anthony Burke
Alex Janus's insight:

LinkedIn is defintely powerful. Thanks for these well visualized and interesting facts.

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Patricia D. Sadar - Career and Leadership Acceleration Coach's curator insight, December 13, 2013 6:09 PM

I confess that I am not leveraging the wonderful tools available on Linkedin.  Great article with easy tips on what you can do today to optimize your profile, and help employers find you.

 

Make it a great day!

Stéphane Hardel's curator insight, December 15, 2013 6:12 AM

Soyez beaux soyez forts soyez convoités

Lori Wilk's curator insight, December 28, 2013 3:21 PM

One of the biggest mistakes I hear about is that people signup to be on a social media site and then they don't complete their profile which reduces their effectiveness. Yes- it's important to fully complete your profile.

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The Battle Between The Web And Mobile Is Ending — Oh, And Mobile Won

The Battle Between The Web And Mobile Is Ending — Oh, And Mobile Won | Online Marketing with Tech | Scoop.it
The abrupt, unexpected rise of native mobile apps starting in 2008 — after a decade-plus of stumbling, fumbling attempts at mobile versions of the Web — forced a radical rethink of interactive design principles.

Read more: http://www.businessinsider.com/mobile-web-design-2013-3#ixzz2NVRM9ZQU
Alex Janus's insight:

Back to the roots ;-)

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Escaping from Google Reader

Escaping from Google Reader | Online Marketing with Tech | Scoop.it
Use Google Takeout to get a copy of all of your Reader data.  Your subscriptions are provided in an xml file and the following are provided in json files:List of people that you followList of people that follow youItems you have starredItems you have likedItems you have sharedItems shared by people you followNotes you have createdItems with commentsFollow this link to download only your Reader data from Takeout.

 

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5 Ways to Boost Lead Generation Quality in 2013 « iMediaConnection Blog

5 Ways to Boost Lead Generation Quality in 2013 « iMediaConnection Blog | Online Marketing with Tech | Scoop.it

Finding high quality leads presents a tough challenge for marketers. In fact, 72 percent of marketers say that obtaining high quality leads is still the biggest hurdle they face, according to research from MarketingSherpa.  The irony here is that the lead generation industry is a billion dollar business, so what are we doing wrong?

Alex Janus's insight:

Like the Mobile Lead Generation part :-)

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The Beginners' Guide: 3 Steps to Creating a Mobile App with Conduit Mobile

The Beginners' Guide: 3 Steps to Creating a Mobile App with Conduit Mobile | Online Marketing with Tech | Scoop.it
Read on Conduit Blog all the tech news, social media tips, exciting technology thought pieces, the latest and most exciting industry products and how
Alex Janus's insight:

the easy way :-)

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50 Twitter Fun Facts - AllTwitter

50 Twitter Fun Facts - AllTwitter | Online Marketing with Tech | Scoop.it

As Twitter has grown exponentially in terms of membership, usage and popularity, it’s increasingly interesting to look at facts and figures surrounding the micro-blogging platform.

So we’ve put together 50 fun facts about Twitter for your reading enjoyment.

Check out our list

Alex Janus's insight:

Real WOW facts :-)

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How to Use Google Analytics to Improve Your Social Media Marketing | Social Media Examiner

How to Use Google Analytics to Improve Your Social Media Marketing | Social Media Examiner | Online Marketing with Tech | Scoop.it
Google Analytics Custom Campaigns: How to fully use Google Analytics to gain valuable insights into your social media campaign results.

Via Beth Kanter, donhornsby
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Tess Giles Marshall's curator insight, December 23, 2012 1:56 PM

Some great advanced Google Analytics tips here.

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How Valuable is a Social Media Audience, Really?

How Valuable is a Social Media Audience, Really? | Online Marketing with Tech | Scoop.it
There are key market principles driving a social media audience's value. Here's how digital marketers can tap into them.

Via Brian Yanish - MarketingHits.com, ABroaderView, Lisa Buben, Dawn Matheson, donhornsby
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Where To Find Good Alternative Sources for Content Curation

Where To Find Good Alternative Sources for Content Curation | Online Marketing with Tech | Scoop.it


Robin Good: If you are looking for ways to expand your horizon of content sources that you can use to find valuable content for your curated news channel, Pawan Deshpande, founder and CEO of Curata, has done an excellent job of listing and describing the many alternatives available to you.

 

While many beginner curators rely on their set of RSS feeds and on simple web searches to find new and interesting stuff on their topic of interest, there are a dozen more content source types that can be tapped to find relevant stuff. This article helps you start learning where to look to find them.

 

 

Useful. Resourceful. 8/10

 

Full article: http://contentmarketinginstitute.com/2012/12/sources-content-curation-inspiration/

 

 


Via Robin Good, Guillaume Decugis
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ben bernard's comment, January 9, 2013 11:40 PM
thanks ! http://www.scoop.it/t/direct-marketing-services my newly made scoop.it :)
Dennis T OConnor's curator insight, February 3, 2013 2:08 PM

Learn to curate, then tech curation to your students.  This process embodies information fluency skills and critical reading.  This is the sweetspot for hitting the Common Core Standards and doing what you love: research! 

Elizabeth Hutchinson's curator insight, February 3, 2013 3:01 PM

Looks like I have some reading to do :) 

 

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5 Key Lessons Learnt from 2 Years of Content Marketing

5 Key Lessons Learnt from 2 Years of Content Marketing | Online Marketing with Tech | Scoop.it
Not long ago, a few members of the Scoop.it team began discussing the answer to the all too popular question: how do I do content marketing if I’m a startup or professional without a big budget?

Via Ally Greer
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Eelco Kraefft's curator insight, December 15, 2012 6:16 AM

De 5 'lessen' die Leo Widrich leerde over content marketing voor ZZP en MKB zijn wat mij betreft goede regels om in gedachten te houden als je werkt aan content als onderdeel van je marketing.

Barbara Kurts's comment, January 9, 2013 9:08 PM
my topics here http://www.scoop.it/t/health-leads-plus
ben bernard's comment, January 9, 2013 11:41 PM
thanks ! http://www.scoop.it/t/direct-marketing-services my newly made scoop.it :)
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Eight best practice tips for using QR codes in marketing

Eight best practice tips for using QR codes in marketing | Online Marketing with Tech | Scoop.it

Well selected and explained "Over the past couple of years, QR codes have cropped up everywhere from billboards to ketchup bottles.

 

They became the must-have gimmick for marketers, even when they didn’t actually offer consumers any relevant or useful content.

 

In recent months frivolous uses of QR codes seems to be less prevalent as marketers have realised that people don’t scan them in huge numbers, if at all.

 

But that doesn’t mean that QR codes are useless. We previously reported studies which show that 19% of UK consumers have scanned a QR code, with 3.3m people doing it in Q2 alone. We’ve also found several examples of QR campaigns that worked well.

 

So if you’re considering using a QR code in your new ad campaign, here are eight tips that you should consider before you do..."

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The Perfectly Optimized Press Release

The Perfectly Optimized Press Release | Online Marketing with Tech | Scoop.it
If you want your press release to pop on search engines, hence increasing brand exposure and referral traffic, use these five easy tips.
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