When I get invited to an event as a guest speaker or invited to consult on social media with a client, inevitably the lead question is nearly always something along the lines of…
“Can you explain how we should be using Facebook or Twitter”?
Many brand names have become synonymous with the action we wish to perform:
“Google for…” instead of “Search for…”
“Hoover the house” instead of “Vacuum the house”
“Sellotape it together” instead of “Sticky tape it together”
Via Hannah Kramer, Rose Marie DeSousa, Digital SMBs