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Scooped by Alex Janus onto Online Marketing with Tech |
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Thanks. Fascinating B2B content marketing statistics "Content Marketing Institute and MarketingProfs have partnered with Brightcove to research and produce a very useful report for North American marketers: B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends"
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Read The State of HTML5 Video Report by LongTail Video; creators of the JW Player. Updated Quarterly.
Alex Janus's insight:
This is good news. Love the JW PLayer and even more the Bits on the run video streaming service. Delete the scoop?
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Turning your brand into a social media powerhouse is easier than you think. Here's a plan to help you do it. Delete the scoop?
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Alex Janus's insight:
With #GoogleReader shut down discussions about #Feedburner starting soon http://j.mp/YcGhtm ; via @Diigo #RSS Delete the scoop?
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Alex Janus's insight:
Trying out now :-) 
Robin Good's comment,
February 6, 11:36 AM
Yes Martin. I am not in love with the scrolling up to discover new things but maybe I'll get used to it. What do you say on that one?
Martin Gysler's comment,
February 6, 3:41 PM
Hi Robin, Yes, I understand and I think you're right not to test all the new tools, it is a lot of work and it is not always worth the trouble. What I can say after a few tests, is that the tool is slow and I do not really understand how it could be interesting for me. Finally, I think we can do the same thing with Twitterfall in a more simple and faster. But perhaps I have not yet understood what this tool can do.
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Follower counts can be useful as social proof in some cases but business is born in the relationships
Alex Janus's insight:
challenging in these fast world but thinking long-term makes sense. 
Brian Yanish - MarketingHits.com's curator insight,
January 16, 5:00 PM
This article lists 8 ways to help you build relationships on social networks but it also works on your own website or blog. It's not hard to do, doesn't cost millions. Invest in caring!!! Delete the scoop?
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This infographic takes a look at some key social media statistics from around the globe.
Did you know that Japan is the only major country where Twitter is more popular than Facebook? This year, Pinterest has seen enormous growth in the U.S. – the highest increase rate of anywhere in the world – and India is now just behind the United Kingdom in LinkedIn use, with 15 million people using the site. And they’re not planning to stop there, as India is tipped to become Facebook’s largest market by 2015... Via Lauren Moss 
Wanda Rawlins's curator insight,
December 15, 2012 8:24 AM
I didn't know that about Japan and Twitter -this is great info thanks for the share and insights. Delete the scoop?
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Because Google+ content will appear in Google's natural search results, it's important for your local business to have a page of it's own! Google+ attracted over 100,000,00 users within the first 6 months of its launch and sites with a Google +1 button across their site generate 3.5 times more visits to their Google+ Page than those without the button.
Learn more about how to use Google+ to enhance your SEO efforts in our infographic. Via Lauren Moss Delete the scoop?
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When someone retweets you, they have two choices: they can just click the “retweet” link to retweet it, or they can create a tweet that comes from them, and adds a credit line (such as RT @user) in the tweets. Via Brian Yanish - MarketingHits.com, donhornsby Delete the scoop?
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But in the present world where almost instant communication and engagement is pretty much the norm, a live chat widget on your site could just be the one thing that’s missing.
Via Brian Yanish - MarketingHits.com, John van den Brink, Mike Barnes, donhornsby 
Laurence Roelants's curator insight,
November 29, 2012 3:30 AM
The benefits of adding a live chat to your website Delete the scoop?
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Setting up a new Twitter profile or Facebook Page can be a time-consuming process, especially when it comes to working out the sizes of all the images you need to make your channels – or those of your clients – stand out from the crowd. And what about the other social platforms, like Pinterest and Google+? Wouldn’t it be great if somebody could put all of this information on a single page? Earlier this year we looked at a very thorough social media sizing cheat sheet from those nice folks at LunaMetrics and now, not only have the team at LunaMetrics revamped the look of their graphic, they’ve also updated the content so that it now includes all the latest social media sizing information for Facebook, Twitter, Google+, YouTube, LinkedIn and Pinterest.
See the infographic for all that essential sizing details... Via Lauren Moss 
Anthony Burke's curator insight,
November 29, 2012 5:07 AM
We have posted something similar before but here is another one. These are very useful guides. Delete the scoop?
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content + call-to-action CTA is key "Last week I looked at the way advertisers were using QR codes in Sport magazine, and the results were far from impressive.
It seems it’s still commonplace for marketers to link mobile users to desktop sites and few of the adverts included a call-to-action or instructions on how to scan the QR code.
However among the badly executed campaigns, Toyota stood out as a brand that had clearly thought through the entire user journey and considered they type of content that mobile users would find engaging and useful." Delete the scoop?
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Corporate communications has the double challenge of communicating internal messages while ever building the company brand.
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Twitter marketing tools: Discover the 3 different types of Twitter tools you need to manage, schedule and grow your Twitter followers. 1. SocialBro 2. Buffer 3. Tweepi (4. ManageFlitter) Delete the scoop?
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The abrupt, unexpected rise of native mobile apps starting in 2008 — after a decade-plus of stumbling, fumbling attempts at mobile versions of the Web — forced a radical rethink of interactive design principles. Read more: http://www.businessinsider.com/mobile-web-design-2013-3#ixzz2NVRM9ZQU
Alex Janus's insight:
Back to the roots ;-) Delete the scoop?
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Use Google Takeout to get a copy of all of your Reader data. Your subscriptions are provided in an xml file and the following are provided in json files:List of people that you followList of people that follow youItems you have starredItems you have likedItems you have sharedItems shared by people you followNotes you have createdItems with commentsFollow this link to download only your Reader data from Takeout.
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Finding high quality leads presents a tough challenge for marketers. In fact, 72 percent of marketers say that obtaining high quality leads is still the biggest hurdle they face, according to research from MarketingSherpa. The irony here is that the lead generation industry is a billion dollar business, so what are we doing wrong?
Alex Janus's insight:
Like the Mobile Lead Generation part :-) Delete the scoop?
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Read on Conduit Blog all the tech news, social media tips, exciting technology thought pieces, the latest and most exciting industry products and how
Alex Janus's insight:
the easy way :-) Delete the scoop?
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As Twitter has grown exponentially in terms of membership, usage and popularity, it’s increasingly interesting to look at facts and figures surrounding the micro-blogging platform. So we’ve put together 50 fun facts about Twitter for your reading enjoyment. Check out our list
Alex Janus's insight:
Real WOW facts :-) Delete the scoop?
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Google Analytics Custom Campaigns: How to fully use Google Analytics to gain valuable insights into your social media campaign results. Via Beth Kanter, donhornsby 
Tess Giles Marshall's curator insight,
December 23, 2012 1:56 PM
Some great advanced Google Analytics tips here. Delete the scoop?
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There are key market principles driving a social media audience's value. Here's how digital marketers can tap into them. Via Tocquigny, Brian Yanish - MarketingHits.com, ABroaderView, Lisa Buben, Dawn Matheson, donhornsby 
Tocquigny's curator insight,
December 5, 2012 11:47 AM
Much has been said about the state of digital audiences today, and even more about the myriad ways to build and engage these loyal consumers across social environments like Facebook, Twitter, Foursquare, Pinterest and more. Promises of overnight brand scaling, more authentic audience relationships, and infinitely deeper behavioral data -- made by the first wave of social middleware players like Buddy Media, Wildfire, Vitrue and dozens of other social CRM solutions -- have lured everyone from global brands down to local musicians and artisans to the fray. And yet, as this audience revolution continues to unfold across the global business landscape, the pièce de résistance of reducing audience acquisition costs while simultaneously increasing the returns they generate remains an elusive balancing act. There appear to be a few key market principles driving the audience lifetime value ratio, and how digital marketers are using these principles to maximize their returns while shaping the future of the fan experience are cases to be learned from. Delete the scoop?
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Robin Good: If you are looking for ways to expand your horizon of content sources that you can use to find valuable content for your curated news channel, Pawan Deshpande, founder and CEO of Curata, has done an excellent job of listing and describing the many alternatives available to you.
While many beginner curators rely on their set of RSS feeds and on simple web searches to find new and interesting stuff on their topic of interest, there are a dozen more content source types that can be tapped to find relevant stuff. This article helps you start learning where to look to find them.
Useful. Resourceful. 8/10
Full article: http://contentmarketinginstitute.com/2012/12/sources-content-curation-inspiration/
Via Robin Good, gdecugis 
ben bernard's comment,
January 9, 11:40 PM
thanks ! http://www.scoop.it/t/direct-marketing-services my newly made scoop.it :)
Dennis T OConnor's curator insight,
February 3, 2:08 PM
Learn to curate, then tech curation to your students. This process embodies information fluency skills and critical reading. This is the sweetspot for hitting the Common Core Standards and doing what you love: research! Delete the scoop?
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Not long ago, a few members of the Scoop.it team began discussing the answer to the all too popular question: how do I do content marketing if I’m a startup or professional without a big budget? Via Ally Greer 
Eelco Kraefft's curator insight,
December 15, 2012 6:16 AM
De 5 'lessen' die Leo Widrich leerde over content marketing voor ZZP en MKB zijn wat mij betreft goede regels om in gedachten te houden als je werkt aan content als onderdeel van je marketing.
ben bernard's comment,
January 9, 11:41 PM
thanks ! http://www.scoop.it/t/direct-marketing-services my newly made scoop.it :)
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Well selected and explained "Over the past couple of years, QR codes have cropped up everywhere from billboards to ketchup bottles.
They became the must-have gimmick for marketers, even when they didn’t actually offer consumers any relevant or useful content. In recent months frivolous uses of QR codes seems to be less prevalent as marketers have realised that people don’t scan them in huge numbers, if at all. But that doesn’t mean that QR codes are useless. We previously reported studies which show that 19% of UK consumers have scanned a QR code, with 3.3m people doing it in Q2 alone. We’ve also found several examples of QR campaigns that worked well.
So if you’re considering using a QR code in your new ad campaign, here are eight tips that you should consider before you do..." Delete the scoop?
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If you want your press release to pop on search engines, hence increasing brand exposure and referral traffic, use these five easy tips. Delete the scoop?
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We are soon entering a new year, and it is therefore time to make an overview of how the digital landscape has evolved during the past year. I find that the end of a year is always an exciting time, as you see so many predictions for the coming year as well as conclusions of the year that is about to end. As of 2012, social is already too big to ignore. Delete the scoop?
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