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Search Engine Optimization in Pictures - VIDEO

Our guide to the awesome world of SEO - simply put we say "Make Good Stuff!" For more information about Climbing Trees, visit www.climbingtrees.com or call 0...

Via Peg Corwin
Roy Kenda's insight:

A good short video that explains SEO basics like title tags and the importance of good content.

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Peg Corwin's curator insight, February 1, 2014 1:50 PM

Cute little video that explains SEO basics like title tags and the importance of good content.


If you like this scoop, please consider a thumbs up or share.

Elliot Walker's curator insight, February 5, 2014 11:07 AM

It's easy to get lost in the technicalities of SEO. So it's refreshing to see this cute little video which lays out the basics of SEO very simply. It's well worth a watch.

The core message in this video is to 'Make Good Stuff'. Now that may seem obvious but many people lose sight of this as they try to optimise or over-optimise their sites for search engine ranking. So instead of getting sidetracked by the latest on-site tricks and ingenious link-building techniques it would be wise for most website owners to concentrate first on making their website good.

This reminds me of the old marketing maxim 'keep it simple, stupid' or KISS. It doesn't take a genius to work out that a good, valuable website should be the basis of your campaign. If this is achieved all else will follow.

If a website is good, useful, informative or inspirational, more people will visit it, more people will link to it, more people will share it with their friends, so even more people will visit. This will all help improve search engine rankings.

Yes, you still need to optimise your title tags, text and images. Yes, you still need to promote the site. But if you concentrate on making the website 'good' in the first place, your efforts will be rewarded many times over in the long run.

So remember to 'keep it simple' and 'make good stuff'.

If you like this Scoop, please like or share.

For more information on SEO visit this page.

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How to Build a Killer Content → Keyword Map for SEO - Whiteboard Friday

How to Build a Killer Content → Keyword Map for SEO - Whiteboard Friday | online marketing, web development,  hoy, nfl football, major league baseball, analyt | Scoop.it
You've got content on your site that doesn't intentionally target any keyword. But how do you identify those opportunities and, most importantly, capitalize on them? In today's Whiteboard Friday, Rand illustrates the process of creating your own content-to-keyword map to discover where to optimize, what content to build, and how to intelligently target keywords when you're auditing a site.
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The Undeniable Power Of Search Engine Marketing

The Undeniable Power Of Search Engine Marketing | online marketing, web development,  hoy, nfl football, major league baseball, analyt | Scoop.it
Search engine marketing isn't just about dropping a few words into a search bar. It's present in everything we do from social media to finding a restaurant.
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A Step-by-Step Guide to Advertising on Instagram

A Step-by-Step Guide to Advertising on Instagram | online marketing, web development,  hoy, nfl football, major league baseball, analyt | Scoop.it
With 500 million active monthly users, Instagram offers a unique opportunity for marketers to reach their audience. Learn everything you need to get started.
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How Compete with Amazon? - Curagami

How Compete with Amazon? - Curagami | online marketing, web development,  hoy, nfl football, major league baseball, analyt | Scoop.it
Tagged: Amazon, compete, how to This topic contains 0 replies, has 1 voice, and was last updated by  Martin Smith 2 weeks, 4 days ago. Viewing 2 posts - 1 through 2 (of 2 total) Author Posts July 11, 2016 at 9:30 am #39162 Martin SmithKeymaster How can a small e-commerce merchant compete with Amazon? July …
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Rescooped by Roy Kenda from Local SEO for local businesses
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Here's How I'm Using Moz Content for Mining Local Link Opportunities

Here's How I'm Using Moz Content for Mining Local Link Opportunities | online marketing, web development,  hoy, nfl football, major league baseball, analyt | Scoop.it
Searching for new workflows to help you build those local links? Take a look at how one SEO is using Moz Content to uncover content and linking opportunities.

Via Peg Corwin
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Peg Corwin's curator insight, May 28, 2016 2:37 PM

Creative use of a free tool to suggest local content creation and link opportunities. The results are not surprising - events, recipes, restaurants - but the local twist and strategy is.

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What fraudsters hope you'll post online about your identity

What fraudsters hope you'll post online about your identity | online marketing, web development,  hoy, nfl football, major league baseball, analyt | Scoop.it
Exclusive music news, big interviews, entertainment, social media trends and video from the news people at BBC Radio 1 and 1Xtra.
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Rescooped by Roy Kenda from Daily Magazine
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Facebook Releases New Data on What Users Are Looking for on Facebook and Instagram

Facebook Releases New Data on What Users Are Looking for on Facebook and Instagram | online marketing, web development,  hoy, nfl football, major league baseball, analyt | Scoop.it
Facebook has released a new report which looks at the different ways in which people use Facebook and Instagram, providing some great context for marketers as to what content is generating the best response.

Via THE OFFICIAL ANDREASCY
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THE OFFICIAL ANDREASCY's curator insight, July 25, 2016 7:33 PM

Facebook recently conducted a study into the different ways in which people use Facebook and Instagram. And the results could cause you to re-think your strategy.

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Why Your Business Needs to Be Active on Instagram (Infographic)

Why Your Business Needs to Be Active on Instagram (Infographic) | online marketing, web development,  hoy, nfl football, major league baseball, analyt | Scoop.it
Instagram is potentially a gold mine for your business.

Via Scott McElreath
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Beatriz E. Ugel's curator insight, July 26, 2016 8:01 AM

“Instagram la mejor App para su publicidad!

 

Podemos pensar en Instagram como una fuente de tráfico para nuestro negocio: ya que gracias a esta aplicación podemos contar prácticamente con un catálogo gratuito de todos nuestros productos y servicios.

Pero como dice el dicho “una imagen vale más que mil palabras” y gracias a Instagram tenemos además de esto, la posibilidad de generar videos cortos para promocionarnos. Así mismo, se han generado nuevas prácticas de mercadeo a través de Instagram como ser referidos por personas con un gran número de seguidores.

Por ejemplo, si se ofrece regalar cierto producto a una persona que tiene 1 millón de seguidores en Instagram para que dicha persona lo recomiende, tendrás potencialmente la visibilidad de la marca ante ese millón de personas, lo cual en otro medio costaría tal vez muchísimo más dinero.

Pero igual se debe contratar profesionales del área digital para que desarrolle estrategias y tácticas eficaces para lograr las metas y objetivos deseados.

Rescooped by Roy Kenda from Web Design and Development
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WordPress developers, here’re some quality resources to strengthen your knowledge horizons

WordPress developers, here’re some quality resources to strengthen your knowledge horizons | online marketing, web development,  hoy, nfl football, major league baseball, analyt | Scoop.it

WordPress is most widely used open-source CMS platform that has a lot to offer for developers. If you are fresher, you can learn a lot through its official resources like WordPress.org, WordPressTV, WPBeginner etc.


Via Anna Brown
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The 25 healthiest cities in America

The 25 healthiest cities in America | online marketing, web development,  hoy, nfl football, major league baseball, analyt | Scoop.it
Here are the cities that live the healthiest lives in America, according to Niche
Via Enzo Calamo
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Rescooped by Roy Kenda from Business: Economics, Marketing, Strategy
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How to Use Short Videos for Brand Marketing — Medium

How to Use Short Videos for Brand Marketing — Medium | online marketing, web development,  hoy, nfl football, major league baseball, analyt | Scoop.it

Without ever getting into YouTube, you can do short videos on several social media sites. On Vine, they last six seconds, Instagram they are 15 seconds, and on Google+, LinkedIn, and Facebook the videos can be as long as 2–3 minutes. Once videos are created, they can also be pinned on Pinterest.


Via Jeff Domansky, Pantelis Chiotellis
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Jeff Domansky's curator insight, July 19, 2016 5:45 PM

Quick tips for producing short videos using apps.

lieshitting's comment, July 20, 2016 4:54 AM
Nice
Pradistiani's curator insight, July 20, 2016 6:35 AM
I need this!
Rescooped by Roy Kenda from Social Media, SEO, Mobile, Digital Marketing
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It's Not About The Release Anymore. PR is Now Social PR.

It's Not About The Release Anymore. PR is Now Social PR. | online marketing, web development,  hoy, nfl football, major league baseball, analyt | Scoop.it

Read why in 2016 social PR is king.


Via Kamal Bennani
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Rescooped by Roy Kenda from Business Brainpower with the Human Touch
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What Happened When I Gave Up Multitasking For A Week

What Happened When I Gave Up Multitasking For A Week | online marketing, web development,  hoy, nfl football, major league baseball, analyt | Scoop.it
The problem with multitasking is that it just doesn’t work as well as we think it does.
 

The efficiency myth has been debunked by numerous experts and studies. For example, research from Stanford revealed that the more people multitask, the more they are training their brain to be scattered, and the less they are able to be creative or develop emotional intelligence. Another study from the suggested that your IQ can drop as much as if you’d missed a night of sleep. And the American Psychological Association revealed that a group of studies proved that workers performing juggling acts were actually costing a lot more time and increasing the chance of errors. Overall, this degrades your brain’s executive function as well as damaging your productivity.

 


Via The Learning Factor
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The Learning Factor's curator insight, July 26, 2016 6:39 PM

Juggling isn't doing you, or your boss, any favors. So I tried to do just one thing at a time. It was harder than I thought it would be.

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How This Woman Went From Homelessness to Running a Multimillion-Dollar Venture Fund

How This Woman Went From Homelessness to Running a Multimillion-Dollar Venture Fund | online marketing, web development,  hoy, nfl football, major league baseball, analyt | Scoop.it
A year ago, Arlan Hamilton was bouncing from couch to couch chasing a dream. Now, she's leading a $5 million venture fund focused on finding the most promising female, minority, and LGBT entrepreneurs.
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CRO for Inbound Marketing: 6 Conversion Optimization Initiatives to Implement Today

CRO for Inbound Marketing: 6 Conversion Optimization Initiatives to Implement Today | online marketing, web development,  hoy, nfl football, major league baseball, analyt | Scoop.it
Read 6 conversion optimization initiatives to implement for your inbound marketing efforts today.
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Excited about Google's new map ads? You should be!

Excited about Google's new map ads? You should be! | online marketing, web development,  hoy, nfl football, major league baseball, analyt | Scoop.it
Google Maps ads are changing to help local businesses become more visible. Columnist Will Scott discusses the four features you should be most excited about.
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Entrepreneur: 4 Foolish Cybersecurity Mistakes Robert Herjavec Is Shocked People Still Make - Herjavec Group

Entrepreneur: 4 Foolish Cybersecurity Mistakes Robert Herjavec Is Shocked People Still Make - Herjavec Group | online marketing, web development,  hoy, nfl football, major league baseball, analyt | Scoop.it
Robert Herjavec compares hackers to professional burglars. “If they want to break in, there’s nothing you can do,” he tells Entrepreneurduring a phone interview. “But you can have an alarm, a safe and a dog to stop them from getting away with anything once they’re in.” (He has all of the above following a recent burglary at one …
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Fix Your Social Media Strategy by Taking It Back to Basics

Fix Your Social Media Strategy by Taking It Back to Basics | online marketing, web development,  hoy, nfl football, major league baseball, analyt | Scoop.it
Here’s where to start.
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How Did You Get Started? The Best & Worst Web Design Tools

How Did You Get Started? The Best & Worst Web Design Tools | online marketing, web development,  hoy, nfl football, major league baseball, analyt | Scoop.it
Spurred on by the news that Dreamweaver is making a comeback, James Hibbard looks at the best (and worse) web design tools he has worked with over the years
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4 Ways to Use Facebook and Twitter Analytics to Improve Your Marketing

4 Ways to Use Facebook and Twitter Analytics to Improve Your Marketing | online marketing, web development,  hoy, nfl football, major league baseball, analyt | Scoop.it
Are you overwhelmed by the amount of analytic data found on Facebook and Twitter? Discover four ways social media insights can improve your marketing.

Via Scott McElreath
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Rescooped by Roy Kenda from Social Media News
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Hacking the Facebook Newsfeed Algorithm: 5 Ways to Recover Organic Reach

Hacking the Facebook Newsfeed Algorithm: 5 Ways to Recover Organic Reach | online marketing, web development,  hoy, nfl football, major league baseball, analyt | Scoop.it
Yes, organic reach on Facebook is abysmal -- but you can fight back! These five tactics will greatly increase your engagement and reach in Facebook's newsfeed algorithm.

Via Scott McElreath
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Krzysztof Wysocki's curator insight, July 26, 2016 4:06 AM
➡ 5 Facebook Newsfeed hacks!!
More engagement (i.e., shares, comments, Likes) means more visibility in Facebook's news feed. ⤵
xavyconnect's curator insight, August 3, 2016 6:45 AM
Facebook algorithm is constantly changing. Let's keep up with it and adapt.
xavyconnect.com
Rescooped by Roy Kenda from Philanthropy - Legacy From The Heart
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Generosity and Happiness

Generosity and Happiness | online marketing, web development,  hoy, nfl football, major league baseball, analyt | Scoop.it
Earlier this month, Dr. John Helliwell gave a wonderful presentation at our Estate Planning Council meeting.  His topic was the “Science of Happiness” and he shared insights on the state of global happiness as described in the World Happiness...
Via Enzo Calamo
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Bitcoin’s not money, judge rules as she tosses money-laundering charge

Bitcoin’s not money, judge rules as she tosses money-laundering charge | online marketing, web development,  hoy, nfl football, major league baseball, analyt | Scoop.it
A defendant in a Florida money-laundering case is off the hook.
Via Kenneth Carnesi,JD
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Rescooped by Roy Kenda from Business: Economics, Marketing, Strategy
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10 Content Curation Tools to Boost Your Productivity

10 Content Curation Tools to Boost Your Productivity | online marketing, web development,  hoy, nfl football, major league baseball, analyt | Scoop.it

Looking for the latest and best tools to help you curate faster and in a more organized way? When it comes to productivity, I find these 10 tools the best


Via janlgordon, Pantelis Chiotellis
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janlgordon's comment, July 24, 2016 8:58 PM
Thank you @Stewart-Marshall & @Antonio Ormachea :-)
janlgordon's comment, July 27, 2016 10:42 AM
Thank you @Pantelis Chiotellis @Vladimir Kukharenko @Oliver Durrer @massimo facchinetti @RPattinson-Daily @Madelyn Powell & @Skylly_W :-)
janlgordon's comment, July 28, 2016 10:43 AM
Thank you @Roy Kenda & @Jenne :-)
Rescooped by Roy Kenda from Social Media, SEO, Mobile, Digital Marketing
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8 Social Media Marketing Hacks to Boost Engagement

8 Social Media Marketing Hacks to Boost Engagement | online marketing, web development,  hoy, nfl football, major league baseball, analyt | Scoop.it

Discover 8 social media marketing hacks that will help you boost meaningful engagement with your audience.


Via Kamal Bennani
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