Online Marketing Update
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Online Marketing Update
Read the Online Marketing Update for the latest news and developments in the search marketing industry.
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Bing Snapshot Grows To Understand People, Places & Things With "Satori" Expansion

Bing Snapshot Grows To Understand People, Places & Things With "Satori" Expansion | Online Marketing Update | Scoop.it
Over the past year, Bing’s been steadily growing the “Snapshots” it shows on the right-hand side of its pages.
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Is Bing Testing "Subjectship" Rather Than Authorship In Its Search Results?

Is Bing Testing "Subjectship" Rather Than Authorship In Its Search Results? | Online Marketing Update | Scoop.it
Some are spotting new author images appearing in Bing’s search results today, similar to the way Google shows author images. Except, they’re not really author images.
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Using Mind Maps for UX Design: Part 3 – Content Strategy Maps

Using Mind Maps for UX Design: Part 3 – Content Strategy Maps | Online Marketing Update | Scoop.it
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Great article about using mind maps for your content strategy (found via @sofasurfer)

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What B2B SEO's Need To Know About Buyer Personas

What B2B SEO's Need To Know About Buyer Personas | Online Marketing Update | Scoop.it
While buyer personas (user personas) are an established concept in broader B2B marketing discussions, it has taken on new life in recent years.
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Bing Webmaster Tools Adds Site Move Tool

Bing Webmaster Tools Adds Site Move Tool | Online Marketing Update | Scoop.it
Bing announced a new feature for Bing Webmaster Tools – the ability to inform Bing of a site move. The new Bing Site Move Tool allows you to not just move from one domain to another domain but also from within a site; URLs to URLs.
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14 Tips on How to Become a More Efficient SEO Professional

14 Tips on How to Become a More Efficient SEO Professional | Online Marketing Update | Scoop.it
Most SEO professionals live on the web, where distractions are myriad – from email to social media – and something new crops up almost every minute. These ideas and tactics will help you stop procrastinating, get focused, and be more productive!
justvicky's insight:

Nice collection of tips from Richard Kirk at Search Engine Watch.

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A Case Study In B2B SEO Keyword Analysis

A Case Study In B2B SEO Keyword Analysis | Online Marketing Update | Scoop.it
A few weeks back, Dr. Peter J. Meyers (“Dr Pete“) wrote a post on SEOmoz about the average position in the browser screen a number-one ranking in Google appears. It is an interesting piece of research, and I recommend reviewing it.
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Mozilla Under Attack By Ad Industry For Planning To Block Cookies By Default In Firefox

Mozilla Under Attack By Ad Industry For Planning To Block Cookies By Default In Firefox | Online Marketing Update | Scoop.it
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Could be an interesting one to keep an eye on...

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Google Tag Manager Technical Implementation Webinar

Discover the benefits of the tag manager, a free tool which allows you to easily manage your website tags, and watch the technical implementation webinar.
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Google Penalized One Article On BBC's Web Site

Google Penalized One Article On BBC's Web Site | Online Marketing Update | Scoop.it
Google did end commenting on why the BBC received an unnatural link notification despite offering us a “no comment” on our story this past Friday. Was the BBC penalized for unnatural links?
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