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The Failure Of Social Media

The Failure Of Social Media | Online Marketing Tools and Tips | Scoop.it

Social Media doesn't work for the vast majority of small businesses.

That was the main message in the USA Today article titled, Study: Social media a bust for small businesses, published on April 17th, 2013. From the news item:"About 61% of small businesses don't see any return on investment on their social-media activities, according to a survey released Tuesday from Manta, a social network for small businesses. Yet, almost 50% say they've increased their time spent on social media, and only 7% have decreased their time. What businesses are trying to get out of social media: 36% said their goal was to acquire and engage new customers, 19% said to gain leads and referrals, and 17% said to boost awareness. Facebook was most cited as the hardest to maintain social-media platform, according to the survey." There is a big lesson in this data...

 

What you want from social media may be very different from what it is.


Via Martin Gysler
Sigrid de Kaste's insight:

A very interesting article and I hold my breath to hear more directly from small business right here around me

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Martin Gysler's comment, April 22, 2013 10:25 AM
Indeed Retro Social Media, but it's seems to be reality.
GetRaasta's curator insight, April 23, 2013 9:00 AM

Social Media is it worth your marketing efforts/time or still the traditional methods superseed the SM? It's truely stated as a matter of one's choice, totally agree!!

Angelica Laurencon's comment, May 22, 2013 4:08 PM
Failure of Social Media as another marketing & PR channel, yes, but still very efficient for SMB in the new business of kindness.
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10 Reasons Your Business Still Doesn't Use Pinterest

10 Reasons Your Business Still Doesn't Use Pinterest | Online Marketing Tools and Tips | Scoop.it
Here's our admittedly tongue in cheek list of reasons your small businesses still might not be using Pinterest. Join in the fun.

 

Recent reports suggest Pinterest is well on its way to being one of the biggest social networks ever.

 

A study last month indicates that while Facebook still maintains its domination with 67 percent of American Internet users, Twitter, the second runner up with 16 percent of the same audience, may soon be overtaken by Pinterest, which now has about 15 percent.


Via Martin Gysler
Sigrid de Kaste's insight:

...so have you toyed with it yet? Not obvious to business how it can be used to attract leads...

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Martin Gysler's curator insight, March 30, 2013 11:03 AM

If you run a business who can improve his visibility with pictures, maybe you should read this post.

 

Even if it's logical, it's also a reminder for all who don't use Piterest yet.

Abimes Concept's curator insight, April 2, 2013 11:41 AM

Pinterest for your business !

Marie Skødt's curator insight, June 6, 2013 8:22 PM

Også om Pinterest 

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The Secret to a Perfect Facebook Post

The Secret to a Perfect Facebook Post | Online Marketing Tools and Tips | Scoop.it

Small businesses that use Facebook to get the word out and promote their companies should check out a new report from Buddy Media, a social ad-management software provider. The report is drawn from the company’s analysis of 200 clients’ Facebook posts over a two-week period, in addition to the comments and “likes” spurred by those posts.

 

The report contains a number of good takeaways, including its findings on post length. It found that Facebook posts containing 80 or fewer characters had 27 percent higher engagement rates than longer posts. (You’re not the only one who struggles to be brief: Just 19 percent of all posts analyzed were that short.)


Via Martin Gysler
Sigrid de Kaste's insight:

Check this out if you are a Small Business...very useful points..

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Martin Gysler's curator insight, February 6, 2013 11:25 AM

You know all the points mentioned in this post? Even if not all are new, some figures are interesting and should arouse our attention.

 

What is your experience and how you get the best engagement? 

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The 70/20/10 Facebook Rule | Library - Useful Resources - SnapRetail

The 70/20/10 Facebook Rule | Library - Useful Resources - SnapRetail | Online Marketing Tools and Tips | Scoop.it

The rules change all the time, here some new insights about Social Media and how you should post on it, very interesting. [note Martin Gysler]

 

The best way to encourage customers to “like” you on Facebook is to offer entertaining and engaging content that motivates them to want to be on the inside circle for your business. In an adaptation of the 70/20/10 rules for learning and management, SnapRetail suggests that 70% of the content on your Facebook page be resource material and valuable content posts, 20% be sharing others’ content, and only 10% be store promotion.

 

Read more: http://bit.ly/PtfrN9


Via Martin Gysler
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10 Best Social Media Management Tools

10 Best Social Media Management Tools | Online Marketing Tools and Tips | Scoop.it

Social media is one of the most effective ways for you and your business to get more traffic and generate new leads. Having a presence on all the major networks like Facebook, Twitter and LinkedIn is a necessity these days for any business. But what tools are the social media gurus actually using to manage these multiple accounts?


Via Martin Gysler
Sigrid de Kaste's insight:

Tools are an essential part of managing your workload and systemizing your business. Check out what's suggested here

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academiPad's comment, April 20, 2013 10:50 AM
I see... I am using the Mac version of Tweetdeck. Will have to check out these other hootsuite features again and digg deeper
Martin Gysler's comment, April 20, 2013 10:52 AM
Thank you for your very useful information Wendy. I think you said what many people need to know to find their way in the social media world where the plethora of tools makes things, sometimes, complicated.
Anthony Burke's comment, April 21, 2013 1:22 AM
All these tools keep "leap-frogging" each other in terms of functionality so I just keep an eye on several of them which is where this community comes in useful to see what others think and are using :)
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How Do You Know When You’re Overdosing On Social Networks?

How Do You Know When You’re Overdosing On Social Networks? | Online Marketing Tools and Tips | Scoop.it

Social networks are captivating – there’s no doubt. The minds behind building the popular social media platforms of today knew exactly what they were doing and they saw it before any of us ever did. It’s a brilliant idea really – create a medium that allows people from all over the world to connect, share and collaborate like they never have been able to before in the history of the Earth. Incredible!

But an unforeseen (or potentially foreseen, but ignored) consequence is addiction. Social networks have been so good at “helping” us, but now they’re hindering us. From what you might ask? Well, ask your friends, family, parents, even children what they think. And although it is often joked about, it isn’t a joking matter.

Diagnosing Your Condition


Via Martin Gysler
Sigrid de Kaste's insight:

...mmm got to check this out in detail...because it might just apply to you!

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Martin Gysler's curator insight, February 21, 2013 12:09 PM

If it's your case, maybe you should read this post...

malek's curator insight, February 21, 2013 6:26 PM

I didn't do it..I don't do it...overdosing??????

Martin Gysler's comment, February 23, 2013 3:22 PM
I think this matter could touch all social media user, also they who think they will never be in this case...
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A LinkedIn experiment for the next 30 days

A LinkedIn experiment for the next 30 days | Online Marketing Tools and Tips | Scoop.it

That sounds really great. I'll start this 30 day experiment right now. What I like in this experiment, it's the social approach and in the same time, the educational impact on the user... wow, cool! [note Martin Gysler]

 

Des Walsh has setup an experiment on Linkedin called the 30 day linking blitz, a collaborative project, in which each participant commits to take action on his/her LinkedIn presence and activity, over a 30 day period for 20 minutes a day. The purpose is to make more effective use of our LinkedIn memberships and drive positive networking both personally and professionally with the following aims:

 

- Amplify our social presence
- Enhance our network reach and level of influence
- Improve our network engagement
- Be more readily findable, for the products and/or services we offer

 

Read more: http://andypattinson.me/post/34883830149/linkedin30dayblitz


Via Martin Gysler
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Nuava Solutions's curator insight, December 18, 2012 5:30 PM

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