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Rescooped by Sigrid de Kaste from SOCIAL MEDIA, what we think about!
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The Failure Of Social Media

The Failure Of Social Media | Online Marketing Tools and Tips | Scoop.it

Social Media doesn't work for the vast majority of small businesses.

That was the main message in the USA Today article titled, Study: Social media a bust for small businesses, published on April 17th, 2013. From the news item:"About 61% of small businesses don't see any return on investment on their social-media activities, according to a survey released Tuesday from Manta, a social network for small businesses. Yet, almost 50% say they've increased their time spent on social media, and only 7% have decreased their time. What businesses are trying to get out of social media: 36% said their goal was to acquire and engage new customers, 19% said to gain leads and referrals, and 17% said to boost awareness. Facebook was most cited as the hardest to maintain social-media platform, according to the survey." There is a big lesson in this data...

 

What you want from social media may be very different from what it is.


Via Martin Gysler
Sigrid de Kaste's insight:

A very interesting article and I hold my breath to hear more directly from small business right here around me

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Martin Gysler's comment, April 22, 2013 10:25 AM
Indeed Retro Social Media, but it's seems to be reality.
GetRaasta's curator insight, April 23, 2013 9:00 AM

Social Media is it worth your marketing efforts/time or still the traditional methods superseed the SM? It's truely stated as a matter of one's choice, totally agree!!

Angelica Laurencon's comment, May 22, 2013 4:08 PM
Failure of Social Media as another marketing & PR channel, yes, but still very efficient for SMB in the new business of kindness.
Rescooped by Sigrid de Kaste from BUSINESS and more
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A LinkedIn experiment for the next 30 days

A LinkedIn experiment for the next 30 days | Online Marketing Tools and Tips | Scoop.it

That sounds really great. I'll start this 30 day experiment right now. What I like in this experiment, it's the social approach and in the same time, the educational impact on the user... wow, cool! [note Martin Gysler]

 

Des Walsh has setup an experiment on Linkedin called the 30 day linking blitz, a collaborative project, in which each participant commits to take action on his/her LinkedIn presence and activity, over a 30 day period for 20 minutes a day. The purpose is to make more effective use of our LinkedIn memberships and drive positive networking both personally and professionally with the following aims:

 

- Amplify our social presence
- Enhance our network reach and level of influence
- Improve our network engagement
- Be more readily findable, for the products and/or services we offer

 

Read more: http://andypattinson.me/post/34883830149/linkedin30dayblitz


Via Martin Gysler
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Nuava Solutions's curator insight, December 18, 2012 5:30 PM

For more information on Online Solutions, please visit our website or contact us.

Rescooped by Sigrid de Kaste from BUSINESS and more
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8 Ways to promote your online courses - TalentLMS Blog

8 Ways to promote your online courses - TalentLMS Blog | Online Marketing Tools and Tips | Scoop.it
Creating online courses is fun! What happens though, when you are in the promotion phase? Find 8 great ways to promote your online courses in this mini tutorial.

 

Apart from using compelling content, you can support your eLearning activity with a series of other actions.

 

When looking at Best Practices by our customers (both from eFront and TalentLMS) we notice thatmost educators invest in specific things.


Via Martin Gysler
Sigrid de Kaste's insight:

Interesting path to pursue...take a closer look at this

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Martin Gysler's curator insight, March 27, 2013 6:24 PM

If you want sale your online courses, maybe you should read this post, it'll give some interesting ideas.

Martin Gysler's comment, March 30, 2013 10:46 AM
Certainly a good idea Sigrid ;-)