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Rescooped by Sigrid de Kaste from Business Improvement
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6 Low Cost Online Tools for Your Small Business

6 Low Cost Online Tools for Your Small Business | Online Marketing Tools and Tips | Scoop.it

Via Daniel Watson
Sigrid de Kaste's insight:

If you're a time poor Small Business, check out these 6 Online Tools

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Daniel Watson's curator insight, April 15, 2013 9:52 AM


Competing with larger companies possessing bigger budgets and highly sophisticated tools, has in the past, been a hurdle almost too difficult for small business owners to overcome.


That was until the advent of sophisticated, free or low cost online tools that are capable of delivering productivity gains, that enable astute small business owners to compete head on with their larger competitors.


This good article, identifies that these easy to use productivity tools are now readily available, and it identifies six of the best for you to try out in your business.

Sigrid de Kaste's curator insight, April 16, 2013 6:31 AM

Some straight forward ideas for online tools

Rescooped by Sigrid de Kaste from Internet Marketing Strategy 2.0
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Seven Key Traits of Great Online Content

Seven Key Traits of Great Online Content | Online Marketing Tools and Tips | Scoop.it

Via Robin Good
Sigrid de Kaste's insight:

The all important tool: content - find out in this article what the 7 key traits are

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Gail Worthington-Eyre's curator insight, April 22, 2013 10:00 PM

Conversation with the consumer is the key and framing your content to deliver good conversation is vital to social marketing success.

Jordi Carrió Jamilà's curator insight, May 9, 2013 5:42 AM

Macnifiaca reflexión de Jake Sorofman  y de Robinn- Recomiendo el artículo!!!

Rescooped by Sigrid de Kaste from BUSINESS and more
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8 Ways to promote your online courses - TalentLMS Blog

8 Ways to promote your online courses - TalentLMS Blog | Online Marketing Tools and Tips | Scoop.it
Creating online courses is fun! What happens though, when you are in the promotion phase? Find 8 great ways to promote your online courses in this mini tutorial.

 

Apart from using compelling content, you can support your eLearning activity with a series of other actions.

 

When looking at Best Practices by our customers (both from eFront and TalentLMS) we notice thatmost educators invest in specific things.


Via Martin Gysler
Sigrid de Kaste's insight:

Interesting path to pursue...take a closer look at this

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Martin Gysler's curator insight, March 27, 2013 6:24 PM

If you want sale your online courses, maybe you should read this post, it'll give some interesting ideas.

Martin Gysler's comment, March 30, 2013 10:46 AM
Certainly a good idea Sigrid ;-)
Rescooped by Sigrid de Kaste from Why You Want to Build Your Social Currency
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Watch Out Facebook, With Google+ at #2 and YouTube at #3, Google, Inc. Could Catch Up - Forbes

Watch Out Facebook, With Google+ at #2 and YouTube at #3, Google, Inc. Could Catch Up - Forbes | Online Marketing Tools and Tips | Scoop.it
Trendstream updated its Global Web Index this week which showed how well Google's strategy is working in terms of getting users engaged in its social networks.

Via Steven Gans
Sigrid de Kaste's insight:

Google, Google, everywhere....and the platform to make use of

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Rescooped by Sigrid de Kaste from Internet Marketing Strategy 2.0
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How To Create a Landing Page That Really Converts: Key Ingredients and Good Examples

How To Create a Landing Page That Really Converts: Key Ingredients and Good Examples | Online Marketing Tools and Tips | Scoop.it

Excerpted from article:
"If you don’t have a good landing page, it’s like going fishing without a net: you might land a big one on your hook, but you won’t be able to drag it into the boat.

You don’t want people to just visit your page. You want them to take action once they are there. So make it as easy and compelling as possible for them by including these elements found in a landing page that CONVERTS:

C = Clear Call to Action
O = Offer
N = Narrow Focus
V = VIA: Very Important Attributes
E = Effective Headline
R = Resolution-Savvy Layout
T = Tidy Visuals
S = Social Proof

CLEAR CALL TO ACTION:
Whatever it is you’ve decided will move people further along your conversion funnel. That’s what you should be asking them, clearly and temptingly, to do. Don’t distract them with lots of other requests. The best pages accentuate only one CTA.

OFFER:
An offer is anything you give your visitors in exchange for getting them to do what you want. This can mean offers in the traditional sense of coupons or discounts, but it also can mean a free trial, a free version of the product, a whitepaper, or a matching gift.

NARROW FOCUS:
Research has shown that the more choices you offer people, the longer they take to make a decision. So the clearer and simpler you make your page, the more likely you are to get someone to take the action you want.
- Do you really need that navigation bar?
- Do you really need to talk about your company philosophy?
- Do you really need to collect all that information?

VIA: VERY IMPORTANT ATTRIBUTES:
We’ve all heard stories of companies that reserved a catchy URL, put up zero information about what the site was for, and harvested 1 million email addresses before they even launched.
You should assume that’s not going to happen to your company.
Instead, you’re going to have to give visitors some good reasons they should do what you want. Those reasons are the VIA: Very Important Attributes.

EFFECTIVE HEADLINE:
People coming to your site are going to decide in a split second if they want to go back to their game of “Words with Friends” or stay and see what you are all about. A key way to keep them is to tell them in plain language what your site is all about.

RESOLUTION-SAVVY LAYOUT:
Do you know that there are people out there still surfing the web on 800 x 600 monitors?
Keep the most essential parts of your message – logo, headline, call to action, a supporting visual – in the center top of the screen, with supporting messaging lower down on the page.

TIDY VISUALS:
As with the headline, distracting elements can work when you’re trying to get attention. But when people are on your site, you don’t want to sidetrack them with a bunch of visual junk.

SOCIAL PROOF:
As social creatures, humans tend to place greater value on things that other people have already approved. That is why most sites will tend to display evidence of such social validation."

In the original article there are more information about: "Considerations for strategy", "Considerations for design", "The cautionary tale", "Doing it right" and some examples. Check out full interesting article here:
http://blog.kissmetrics.com/c-o-n-v-e-r-t-s/


Via Giuseppe Mauriello, Robin Good
Sigrid de Kaste's insight:

That's great information for every online business...!

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Simon Cripps's curator insight, March 11, 2013 4:35 PM

Great Acronym for making people convert to sales (or leads) on your site. Keep it simple Stupid ! KISS is always another

YvonneFinn's curator insight, March 19, 2013 8:42 AM

Useful tips that bear repeating often even though they should be well known to all marketers.
The "call to action" can make a big difference in a successful marketing effort.

Mr Branson's curator insight, May 5, 2013 9:17 AM

Interesting article. I am wondering what will the future of landing pages be in the face of online users reading less and watching more daily? http://www.infogurushop.com The online world in the past few months has again changed and VIDEO will surely take center stage worldwide. 

Rescooped by Sigrid de Kaste from SOCIAL MEDIA, what we think about!
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How Do You Know When You’re Overdosing On Social Networks?

How Do You Know When You’re Overdosing On Social Networks? | Online Marketing Tools and Tips | Scoop.it

Social networks are captivating – there’s no doubt. The minds behind building the popular social media platforms of today knew exactly what they were doing and they saw it before any of us ever did. It’s a brilliant idea really – create a medium that allows people from all over the world to connect, share and collaborate like they never have been able to before in the history of the Earth. Incredible!

But an unforeseen (or potentially foreseen, but ignored) consequence is addiction. Social networks have been so good at “helping” us, but now they’re hindering us. From what you might ask? Well, ask your friends, family, parents, even children what they think. And although it is often joked about, it isn’t a joking matter.

Diagnosing Your Condition


Via Martin Gysler
Sigrid de Kaste's insight:

...mmm got to check this out in detail...because it might just apply to you!

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Martin Gysler's curator insight, February 21, 2013 12:09 PM

If it's your case, maybe you should read this post...

malek's curator insight, February 21, 2013 6:26 PM

I didn't do it..I don't do it...overdosing??????

Martin Gysler's comment, February 23, 2013 3:22 PM
I think this matter could touch all social media user, also they who think they will never be in this case...
Rescooped by Sigrid de Kaste from Internet Marketing Strategy 2.0
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Facebook SEO: Eight Steps To Optimize Your FB Fan Page for Graph Search

Facebook SEO: Eight Steps To Optimize Your FB Fan Page for Graph Search | Online Marketing Tools and Tips | Scoop.it
Facebook's new Graph Search is very different from Google search. With Graph Search, you can combine keyword searches with friends who’ve shared content on Facebook related to that search.

Via Robin Good
Sigrid de Kaste's insight:

Every bit is important...check the details...it's to your advantage

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Pierrick Fischer's comment, February 19, 2013 8:22 AM
Facebook Graph is a great idea. It will take some time to get used to it but it's a great innovation!
Philippe Trebaul's curator insight, February 20, 2013 7:48 AM
Facebook SEO: Huit étapes pour optimiser votre Fan Page FB Rechercher Graphique

Rechercher Facebook Graphique nouvelle est très différente de recherche Google. Avec la recherche graphique, vous pouvez combiner des recherches de mots-clés avec des amis qui avez partagé le contenu sur Facebook liée à cette recherche.

 

Article complet:  http://www.socialfish.org/2013/02/how-to-improve-your-facebook-page-seo.html


Facebook SEO: Eight Steps To Optimize Your FB Fan Page for Graph Search via @amisant http://sco.lt/...


Megha Rodriguez's curator insight, February 21, 2013 10:34 AM

Valuable insights

Rescooped by Sigrid de Kaste from News in Social Networks
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The 10 Most Common Social Media Personality Types – Which One Are You? | AllTwitter

The 10 Most Common Social Media Personality Types – Which One Are You? | AllTwitter | Online Marketing Tools and Tips | Scoop.it

Did you know that 36 percent of people surveyed in a recent poll admitted to posting TV or movie spoilers onto their favourite social media sites?

 

What if I told you that one in ten social networkers have been unfriended due to their prolific posting of political content, one in four Facebook users intentionally post status updates that are so vague that their friends are compelled to ask for more detail, and that almost a full quarter (24 percent) of young men admit to creeping on an ex’s social media profile at least once a month?....


Via Jeff Domansky, David Simpson, Mick Say
Sigrid de Kaste's insight:

Very interesting facts here...taking it with a BIG smile...!

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Val&co's curator insight, February 8, 2013 3:26 AM

Very funny, great to end the week !

COM SALUD's curator insight, February 8, 2013 8:23 AM

Sería interesante analizar el tipo de contenidos en salud en medios sociales. En un somero análisis podemos encontrar con empresas o incluso profesionales que sólo envían información comercial en Twitter o Facebook (y que pierden más seguidores que ganan a menos que estén muy interesados en sus promociones), con quienes mezclan intereses personales y profesionales, quienes se escoran claramente hacia una ideología, los que nunca interactúan, los creadores de contenido, los seguidores... ¿Quién se anima a una clasificación?

Simon Hamer's curator insight, February 8, 2013 9:17 AM

I'd guess I'm a connector and I've not even looked at the names

Rescooped by Sigrid de Kaste from Home Business and Blogging
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Social Media and Content Marketing: 5 Trust-related Elements Your Marketing Needs | Heidi Cohen

Social Media and Content Marketing: 5 Trust-related Elements Your Marketing Needs | Heidi Cohen | Online Marketing Tools and Tips | Scoop.it
Social media and content marketing require customer trust to help build and extend your 360° brand. Without trust, customers won’t believe what your brand represents or what you say on your site, on third party sites or on social media.

Via Jon Turino, Dotty Scott, Philip Alex
Sigrid de Kaste's insight:

Some valid points here...and need to be considered for company and entrepreneur alike...

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Jon Turino's curator insight, January 31, 2013 9:39 PM

Some very good info from Heidi in here.

Dotty Scott's curator insight, February 1, 2013 12:01 PM

Building Trust is not optional

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Should small businesses outsource their social media work?

Should small businesses outsource their social media work? | Online Marketing Tools and Tips | Scoop.it
It can reduce costs and improve efficiency, but there are risks to outsourcing online presence that need to be considered
Sigrid de Kaste's insight:

Saves time and money...

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Rescooped by Sigrid de Kaste from Curation & The Future of Publishing
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What Does “Great Content” Mean, Anyway?

What Does “Great Content” Mean, Anyway? | Online Marketing Tools and Tips | Scoop.it

How many times have you heard people (including me) rant and rave about the internet marketing benefits of great content? A lot, I’m guessing.  But how many of those pundits and the practitioners that read them stop to consider, What IS great content? What makes it great? How do you define that?


Via Guillaume Decugis
Sigrid de Kaste's insight:

A question many businesses need to ask themselves before they jump in on it...

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Guillaume Decugis's comment, January 28, 2013 11:47 AM
Good definition too Steve!
Steve Schildwachter's comment, January 28, 2013 4:35 PM
Merci!
Guillaume Decugis's curator insight, October 29, 2013 10:07 PM

Tip for content marketers: don't view your content strategy as a silo but as a cycle in which you need to involve your community says Lee Odden. 

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Twitter passes 200 million monthly active users; no longer a fad - Brian Solis

Twitter passes 200 million monthly active users; no longer a fad - Brian Solis | Online Marketing Tools and Tips | Scoop.it
Sigrid de Kaste's insight:

...connecting with consumers...

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Video-Seo: youTube Ranking Factors (infographic)

Video-Seo: youTube Ranking Factors (infographic) | Online Marketing Tools and Tips | Scoop.it
YouTube is the second largest search engine in the world. What factors play a role in order to be listed in the top results of the youTube search? Nowaday
Sigrid de Kaste's insight:

Have you allowed for it in your Marketing Strategy..?

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Rescooped by Sigrid de Kaste from SOCIAL MEDIA, what we think about!
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10 Best Social Media Management Tools

10 Best Social Media Management Tools | Online Marketing Tools and Tips | Scoop.it

Social media is one of the most effective ways for you and your business to get more traffic and generate new leads. Having a presence on all the major networks like Facebook, Twitter and LinkedIn is a necessity these days for any business. But what tools are the social media gurus actually using to manage these multiple accounts?


Via Martin Gysler
Sigrid de Kaste's insight:

Tools are an essential part of managing your workload and systemizing your business. Check out what's suggested here

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academiPad's comment, April 20, 2013 10:50 AM
I see... I am using the Mac version of Tweetdeck. Will have to check out these other hootsuite features again and digg deeper
Martin Gysler's comment, April 20, 2013 10:52 AM
Thank you for your very useful information Wendy. I think you said what many people need to know to find their way in the social media world where the plethora of tools makes things, sometimes, complicated.
Anthony Burke's comment, April 21, 2013 1:22 AM
All these tools keep "leap-frogging" each other in terms of functionality so I just keep an eye on several of them which is where this community comes in useful to see what others think and are using :)
Rescooped by Sigrid de Kaste from SOCIAL MEDIA, what we think about!
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10 Reasons Your Business Still Doesn't Use Pinterest

10 Reasons Your Business Still Doesn't Use Pinterest | Online Marketing Tools and Tips | Scoop.it
Here's our admittedly tongue in cheek list of reasons your small businesses still might not be using Pinterest. Join in the fun.

 

Recent reports suggest Pinterest is well on its way to being one of the biggest social networks ever.

 

A study last month indicates that while Facebook still maintains its domination with 67 percent of American Internet users, Twitter, the second runner up with 16 percent of the same audience, may soon be overtaken by Pinterest, which now has about 15 percent.


Via Martin Gysler
Sigrid de Kaste's insight:

...so have you toyed with it yet? Not obvious to business how it can be used to attract leads...

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Martin Gysler's curator insight, March 30, 2013 11:03 AM

If you run a business who can improve his visibility with pictures, maybe you should read this post.

 

Even if it's logical, it's also a reminder for all who don't use Piterest yet.

Abimes Concept's curator insight, April 2, 2013 11:41 AM

Pinterest for your business !

Marie Skødt's curator insight, June 6, 2013 8:22 PM

Også om Pinterest 

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How to Find the Best Content to Share on Social Media

How to Find the Best Content to Share on Social Media | Online Marketing Tools and Tips | Scoop.it
Do you struggle to find good content to post on LinkedIn, Twitter or your Facebook page? Would you like to find reliable sources of content your fans and followers love? This article contains eight tips to help you quickly find great content.

Via Dr. Ron Capps
Sigrid de Kaste's insight:

8 Tips to find Content to post Online...

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Dr. Ron Capps 's curator insight, March 25, 2013 11:34 AM

Some very helpful reminders and tips!

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No Pro-Active Link-Building Required: From 0 to 1.4 Million Visitors in 6 Months

No Pro-Active Link-Building Required: From 0 to 1.4 Million Visitors in 6 Months | Online Marketing Tools and Tips | Scoop.it

Via Robin Good
Sigrid de Kaste's insight:

Great information and easily followed ...put your own details in place and make a go

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Robin Good's curator insight, March 17, 2013 8:29 AM



Nick Eubanks has an excellent case study on SearchEngineWatch demonstrating how a content-based web site, built on an existing publishing platform, can reach high levels of traffic without doing any pro-active link-building activity.


Here's the gist of the story: "Useful content and a solid, well-researched roadmap is the best way to acquire organic traffic.


If your content is serving a purpose, is accessible, and is easy to consume – your readers will build all of the links you will ever need, and your online presence will flourish as a by-product.


Put in the time, do the research, build your own websites, talk to everyone you can, TEST, and you will start seeing improvements in your organic search."



Rightful. These guys got it right. 8/10


Full case study: http://searchenginewatch.com/article/2254983/From-0-to-1.4-Million-Visitors-in-6-Months-A-Lesson-in-Building-Organic-Traffic




Rescooped by Sigrid de Kaste from SOCIAL MEDIA, what we think about!
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Social Media Tools and Technology-101 magic tools and technology tips

Social Media Tools and Technology-101 magic tools and technology tips | Online Marketing Tools and Tips | Scoop.it
Here are 101 fantastic social media technology tool tips that you can use to promote your business on social media.

 

Are you looking for some tools and tips related to social media tools and technology?

 

Want to add a bit of magic to your social media marketing?

 

As we specialise in tools and technology we come across great tips and tools every day.

 

From the list below we guarantee you will find something very useful for your business.


Via Martin Gysler
Sigrid de Kaste's insight:

What a collection of tips! Got to have a peek...

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Ian Cleary's curator insight, May 23, 2013 5:14 AM

Popular post

Tom Pick's curator insight, May 23, 2013 8:10 AM

More of the usual brilliance from Ian Cleary.

Marc Kneepkens's curator insight, May 24, 2013 12:29 AM

Agree, lots of great information. Recommended.


I want to add one thing, if you're looking to build a website and

  • get all the tools and information to create traffic
  • write excellent content
  • find the best ways to monetize
  • blog directly from the site
  • integrate with the social media and much more, take a look at SBI/Sitesell. Tens of thousands happy members have built sites that end up in the 2-3% top traffic sites in the world. Over 300,000 Facebook supporters. Classes taught in over 30 universities around the world. Check out the CTPM process that makes it all happen: http://ctpm.sitesell.com/welcome23.html
Rescooped by Sigrid de Kaste from Google Plus Updates
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Top 5 Tips to Going Viral on Google+ | Top5.com

Top 5 Tips to Going Viral on Google+ | Top5.com | Online Marketing Tools and Tips | Scoop.it
Some bloggers like to portray Google’s social efforts as a ghost town, but the reality is that couldn’t be farther from the truth.

On many occasions, I’

Via Michael Q Todd
Sigrid de Kaste's insight:

Great tips to use Google+ with more success...

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Rescooped by Sigrid de Kaste from Curation & The Future of Publishing
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Will the SEO-ification of Twitter help Content Curators?

Will the SEO-ification of Twitter help Content Curators? | Online Marketing Tools and Tips | Scoop.it

The most interesting Twitter moments happen in real time – when Tweets are rattled off, rapid fire. Or when personalities butt heads. Will it cause pause for some people to know that their tweets can easily resurface years later?


Via Guillaume Decugis
Sigrid de Kaste's insight:

Interesting way of looking at this....have a read and let me know what you think..

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PlasmaBorneElectric's comment, February 9, 2013 8:57 PM
thanks Laura. Good to know
Eduardo Area Sacristan's curator insight, February 11, 2013 12:45 PM

¿El SEO-ficación de Twitter ayuda a los curadores de contenido?

Therese Torris's curator insight, February 12, 2013 8:41 AM

Twitter is very well indexed, indeed

Rescooped by Sigrid de Kaste from SOCIAL MEDIA, what we think about!
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The Secret to a Perfect Facebook Post

The Secret to a Perfect Facebook Post | Online Marketing Tools and Tips | Scoop.it

Small businesses that use Facebook to get the word out and promote their companies should check out a new report from Buddy Media, a social ad-management software provider. The report is drawn from the company’s analysis of 200 clients’ Facebook posts over a two-week period, in addition to the comments and “likes” spurred by those posts.

 

The report contains a number of good takeaways, including its findings on post length. It found that Facebook posts containing 80 or fewer characters had 27 percent higher engagement rates than longer posts. (You’re not the only one who struggles to be brief: Just 19 percent of all posts analyzed were that short.)


Via Martin Gysler
Sigrid de Kaste's insight:

Check this out if you are a Small Business...very useful points..

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Martin Gysler's curator insight, February 6, 2013 11:25 AM

You know all the points mentioned in this post? Even if not all are new, some figures are interesting and should arouse our attention.

 

What is your experience and how you get the best engagement? 

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Niche Finding: Brian Clark Suggests How To Choose The Right One

Niche Finding: Brian Clark Suggests How To Choose The Right One | Online Marketing Tools and Tips | Scoop.it

Via Robin Good
Sigrid de Kaste's insight:

Intersting concept and every entrepreneurs starting point in deciding on fine tuning their ideas

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Robin Good's curator insight, January 30, 2013 6:19 AM


If you are trying to identify your online usiness niche, I suggest you give a good read to this short article by Brian Clark of Copyblogger, in which he explains in simple words which things you should be paying attention to before you make your final choice.



Right on the mark. 7/10


Full article: http://www.copyblogger.com/find-a-viable-niche/



Rescooped by Sigrid de Kaste from Internet Marketing Strategy 2.0
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The Ultimate Collection of Advanced SEO Techniques by Neil Patel

The Ultimate Collection of Advanced SEO Techniques by Neil Patel | Online Marketing Tools and Tips | Scoop.it

Via Giuseppe Mauriello, Robin Good
Sigrid de Kaste's insight:

...up date yourself...what are the right and wrong ways ?

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ben bernard's comment, January 30, 2013 12:03 AM
my topics :) http://www.scoop.it/t/direct-marketing-services
Herve Peitrequin's curator insight, January 30, 2013 3:34 AM

Probably the best infographic I have seen in a while.

 

55Mb of usefull stuff.

Gaurav Pandey's curator insight, March 3, 2013 9:25 PM

Yes, link

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ms. ileane speaks: 5 Ways to Grow Your Email List With YouTube Videos

ms. ileane speaks: 5 Ways to Grow Your Email List With YouTube Videos | Online Marketing Tools and Tips | Scoop.it
Sigrid de Kaste's insight:

Easy to do...well received...

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101 Tweet-Tastic Tools for 2013

101 Tweet-Tastic Tools for 2013 | Online Marketing Tools and Tips | Scoop.it
As much as I love Twitter, I have to admit I haven’t seen that familiar blue Twitter home page in quite a while. Why? because although Twitter is amazing, I c ...
Sigrid de Kaste's insight:

Getting into the chatter...here some great ideas!

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