The most interesting Twitter moments happen in real time – when Tweets are rattled off, rapid fire. Or when personalities butt heads. Will it cause pause for some people to know that their tweets can easily resurface years later?
Via gdecugis
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The latest in Online Marketing Tools and Tips Collected
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Sigrid de Kaste
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Rescooped by Sigrid de Kaste from Curation & The Future of Publishing onto Online Marketing Tools and Tips |
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Via gdecugis
Sigrid de Kaste's insight:
Interesting way of looking at this....have a read and let me know what you think..
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With speculation that Facebook might be launching an RSS reader at its press event next week, it’s important to think about why users loved the Google Reader experience. Hint: it wasn’t because Google Reader was social. Via gdecugis
Sigrid de Kaste's insight:
Interesting reading here...what are your thoughts? 
Barlay Industries, Andrew Barlay's curator insight,
June 18, 11:22 AM
Facebook has been inundated with infectious clutter and is a hackers delight. Perhaps the old cob webs should be wiped away to satisfie the current support base before trodding off into an even more sofisticated ploy.
Andrew Federici's comment,
June 18, 3:24 PM
Agree there's a difference. RSS on Facebook feels like a portal-type move that may not catch on or be relevant to the mental model...
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While the task of grabbing a consumer\'s attention and communicating a brand\'s proposition has become increasingly difficult, the rewards for the brands that solve the problem are exceedingly high. Via J-P De Clerck
Sigrid de Kaste's insight:
Interesting and very valid points..before you do anything with your Marketing make sure you know where your buyer looks for you 
Brian Yanish - MarketingHits.com's curator insight,
June 14, 10:21 AM
Marketers need to interact with their customers via the multiple social platforms available. Yes this does take time and money to do it correctly. Having the right person to interact with your customers via social is very important. Would you put a rude staff member at your front door? 
Martin (Marty) Smith's comment,
June 15, 8:02 AM
Great book by a couple of Harvard profs The Attention Economy supports points made here nicely.
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SEO itself has always been somewhat of a barrier to entry for online success. In other words, for a new person it's so complex that it takes a long time to Via Robin Good 
metataggsolutions's curator insight,
June 7, 5:01 AM
As days passing, Google’s ranking algorithm becomes more complex and volatile. The days were gone when Google just considered meta tags and backlinks for web page ranking but now it uses at least 200 ranking factors in their algorithm.
Google now considers every corner of on-site and off-site when it comes to rank a website or webpage in search engine.
This infographic definitely helps to get an idea of what should be considered in the website optimization process. Truly great infographic..... 
Mohammed Lakhlili's curator insight,
June 7, 5:59 PM
Hello {FIRSTNAME}, Hi {FIRSTNAME}, make mo.ney before you ever PAY? I'm super excited about writing this to you. This is by far the best guarantee I have ever seen when it comes to making mon.ey onl.ine. Please just read this email and I know you will see that this is the first time you have ever seen anything like this before. Ian Herculson has just released a new service called Smart Subscriber, where he's full on promising you that if you just 'try it out' that he will in fact make you money as an affi.liate mar.keter... ... BEFORE you have to pay anything. Yes I know, that's insanely good, but it's for real and you can read how he's successfully pulling this off here: http://smart.gurumarketer.com?c=60318 Ian is actually backing up this pretty bold claim too in 3 unheard of ways. Read this... First of all, you don't have to pay anything up front to get started. No credit card, no paypal, no nothing. Just sign up and go. No tricks here, Who does that? Second, he's giving you enough time to really see for real that it will work. How much time? - Not just 7 days - Not only 14 days - Not a measly 30 days - Not even an insane 60 days You will get a full 90 days; yes 3 freaking months for nothing where Ian will be making you a constant stream of commi.ssions without asking for anything back. Tell me where you've seen that before... no where. Third and most importantly, Ian is putting his mo.ney where his mouth is and giving away all commi.ssions that normally he would make to once and for all prove that he can make you mon.ey with Smart Subscriber before ever asking you to pay for his service. Whhaaat! Think about what was just said {FIRSTNAME}. In short; Ian is going to give you a no obligations 90 Day Fr.ee Trial of Smart Subscriber where he will make you mon.ey through affi.liate comm.issions just to prove his service is worth paying for! You cannot lose here {FIRSTNAME}, and I'm sorry to be so blunt but you would seriously be a complete idiot not to just try it with that strong of a promise. Here's where you can go get more information and see how it all works or get started. http://smart.gurumarketer.com?c=60318 See you on the inside {FIRSTNAME}, Mohammed Lakhlili Delete the scoop?
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Do you find that the daily demands of social media promotion are increasing?
Our time is our most precious asset and social media is great at eating into it! Thankfully, there are several wonderful tools that can help.
Here are 9 social media tools that will help you save time and improve your productivity.... Via Jeff Domansky
Sigrid de Kaste's insight:
Interesting ideas on how to improve your productivity... 
Gordon Diver's curator insight,
May 23, 8:20 AM
Ian is a go to resource for staying abreast of most (if not all) the tools to help you get the most from your social efforts. 
Michelle Gilstrap's curator insight,
May 23, 12:36 PM
This is an excellent article with good tools to assist the busy business owner or social media manager. Thank you Ian Cleary 
Venkatesh Iyer (venkyiyer.com)'s curator insight,
May 23, 11:04 PM
I did find some tools here that I had absolutely no idea about earlier. Nice. Delete the scoop?
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Social Media doesn't work for the vast majority of small businesses. That was the main message in the USA Today article titled, Study: Social media a bust for small businesses, published on April 17th, 2013. From the news item:"About 61% of small businesses don't see any return on investment on their social-media activities, according to a survey released Tuesday from Manta, a social network for small businesses. Yet, almost 50% say they've increased their time spent on social media, and only 7% have decreased their time. What businesses are trying to get out of social media: 36% said their goal was to acquire and engage new customers, 19% said to gain leads and referrals, and 17% said to boost awareness. Facebook was most cited as the hardest to maintain social-media platform, according to the survey." There is a big lesson in this data...
What you want from social media may be very different from what it is. Via Martin Gysler
Sigrid de Kaste's insight:
A very interesting article and I hold my breath to hear more directly from small business right here around me 
Martin Gysler's comment,
April 22, 10:25 AM
Indeed Retro Social Media, but it's seems to be reality.
Abhishek Bedi's curator insight,
April 23, 9:00 AM
Social Media is it worth your marketing efforts/time or still the traditional methods superseed the SM? It's truely stated as a matter of one's choice, totally agree!! 
Angelica Laurencon's comment,
May 22, 4:08 PM
Failure of Social Media as another marketing & PR channel, yes, but still very efficient for SMB in the new business of kindness.
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Via Daniel Watson
Sigrid de Kaste's insight:
If you're a time poor Small Business, check out these 6 Online Tools 
Daniel Watson's curator insight,
April 15, 9:52 AM
Competing with larger companies possessing bigger budgets and highly sophisticated tools, has in the past, been a hurdle almost too difficult for small business owners to overcome. That was until the advent of sophisticated, free or low cost online tools that are capable of delivering productivity gains, that enable astute small business owners to compete head on with their larger competitors. This good article, identifies that these easy to use productivity tools are now readily available, and it identifies six of the best for you to try out in your business. Delete the scoop?
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Via Robin Good
Sigrid de Kaste's insight:
The all important tool: content - find out in this article what the 7 key traits are 
Gail Worthington-Eyre's curator insight,
April 22, 10:00 PM
Conversation with the consumer is the key and framing your content to deliver good conversation is vital to social marketing success. 
Sergey Yatsenko's curator insight,
May 7, 2:47 AM
Good contents for Nanotechnology /New IP of Nano/. 
Jordi Carrió's curator insight,
May 9, 5:42 AM
Macnifiaca reflexión de Jake Sorofman y de Robinn- Recomiendo el artículo!!! Delete the scoop?
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Creating online courses is fun! What happens though, when you are in the promotion phase? Find 8 great ways to promote your online courses in this mini tutorial.
Apart from using compelling content, you can support your eLearning activity with a series of other actions.
When looking at Best Practices by our customers (both from eFront and TalentLMS) we notice thatmost educators invest in specific things. Via Martin Gysler
Sigrid de Kaste's insight:
Interesting path to pursue...take a closer look at this
Martin Gysler's curator insight,
March 27, 6:24 PM
If you want sale your online courses, maybe you should read this post, it'll give some interesting ideas. Delete the scoop?
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Trendstream updated its Global Web Index this week which showed how well Google's strategy is working in terms of getting users engaged in its social networks. Via Steven Gans
Sigrid de Kaste's insight:
Google, Google, everywhere....and the platform to make use of Delete the scoop?
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Excerpted from article: Via Giuseppe Mauriello, Robin Good
Sigrid de Kaste's insight:
That's great information for every online business...! 
Simon Cripps's curator insight,
March 11, 4:35 PM
Great Acronym for making people convert to sales (or leads) on your site. Keep it simple Stupid ! KISS is always another 
YvonneFinn's curator insight,
March 19, 8:42 AM
Useful tips that bear repeating often even though they should be well known to all marketers. 
Mr Branson's curator insight,
May 5, 9:17 AM
Interesting article. I am wondering what will the future of landing pages be in the face of online users reading less and watching more daily? http://www.infogurushop.com The online world in the past few months has again changed and VIDEO will surely take center stage worldwide. Delete the scoop?
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Social networks are captivating – there’s no doubt. The minds behind building the popular social media platforms of today knew exactly what they were doing and they saw it before any of us ever did. It’s a brilliant idea really – create a medium that allows people from all over the world to connect, share and collaborate like they never have been able to before in the history of the Earth. Incredible! But an unforeseen (or potentially foreseen, but ignored) consequence is addiction. Social networks have been so good at “helping” us, but now they’re hindering us. From what you might ask? Well, ask your friends, family, parents, even children what they think. And although it is often joked about, it isn’t a joking matter. Diagnosing Your Condition Via Martin Gysler
Sigrid de Kaste's insight:
...mmm got to check this out in detail...because it might just apply to you!
Martin Gysler's curator insight,
February 21, 12:09 PM
If it's your case, maybe you should read this post...
Martin Gysler's comment,
February 23, 3:22 PM
I think this matter could touch all social media user, also they who think they will never be in this case...
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Facebook's new Graph Search is very different from Google search. With Graph Search, you can combine keyword searches with friends who’ve shared content on Facebook related to that search. Via Robin Good
Sigrid de Kaste's insight:
Every bit is important...check the details...it's to your advantage 
Philippe Trebaul's curator insight,
February 20, 7:48 AM
Facebook SEO: Huit étapes pour optimiser votre Fan Page FB Rechercher Graphique
Rechercher Facebook Graphique nouvelle est très différente de recherche Google. Avec la recherche graphique, vous pouvez combiner des recherches de mots-clés avec des amis qui avez partagé le contenu sur Facebook liée à cette recherche.
Article complet: http://www.socialfish.org/2013/02/how-to-improve-your-facebook-page-seo.html Facebook SEO: Eight Steps To Optimize Your FB Fan Page for Graph Search via @amisant http://sco.lt/... Delete the scoop?
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Did you know that 36 percent of people surveyed in a recent poll admitted to posting TV or movie spoilers onto their favourite social media sites?
What if I told you that one in ten social networkers have been unfriended due to their prolific posting of political content, one in four Facebook users intentionally post status updates that are so vague that their friends are compelled to ask for more detail, and that almost a full quarter (24 percent) of young men admit to creeping on an ex’s social media profile at least once a month?.... Via Jeff Domansky, David Simpson, Mick Say
Sigrid de Kaste's insight:
Very interesting facts here...taking it with a BIG smile...! 
Carlos Mateos's curator insight,
February 8, 8:23 AM
Sería interesante analizar el tipo de contenidos en salud en medios sociales. En un somero análisis podemos encontrar con empresas o incluso profesionales que sólo envían información comercial en Twitter o Facebook (y que pierden más seguidores que ganan a menos que estén muy interesados en sus promociones), con quienes mezclan intereses personales y profesionales, quienes se escoran claramente hacia una ideología, los que nunca interactúan, los creadores de contenido, los seguidores... ¿Quién se anima a una clasificación? 
Simon Hamer's curator insight,
February 8, 9:17 AM
I'd guess I'm a connector and I've not even looked at the names Delete the scoop?
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Digital and technology writer Tom Chatfield demonstrates how the seemingly trivial details we reveal about ourselves online every day can be cross referenced and correlated to startling effect. (Do we reveal too much about ourselves online?
Via Mick Say, Stella Holman
Sigrid de Kaste's insight:
A valuable point...what is information others need to know, should know and should not know about you? Carefully consider Delete the scoop?
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![The Digital Marketing Trio Of 2013 [Infographic] | Online Marketing Tools and Tips | Scoop.it](http://img.scoop.it/EtLJxAuiaky8HblTjaAYozl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
When we talk about digital marketing, it’s not just social network marketing, this infographic suggests. Digital marketing also includes mobile marketing and content marketing. Via Stephen Walker
Sigrid de Kaste's insight:
digital Marketing goes across many channels....making it highly effective
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Get top blogging tips and learn strategies that go beyond the basics to help you elevate your blog to the next level. Via Ileane Smith
Sigrid de Kaste's insight:
Love these tips...really great stuff to work with! 
Shanker Bakshi's curator insight,
May 26, 5:49 AM
an It's already taking mine....A must follow stuff for bloggers Delete the scoop?
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Sigrid de Kaste's insight:
That's interesting and worthwhile keeping an eye on for your online marketing decisions
Mr Branson's curator insight,
May 7, 7:40 AM
Google search is 'changing' but Google will GROW with video and search content is moving from written content to video advertising content from websites, blogs to every platform over this and the next century. http://www.infogurushop.com/a-z-business-video-directory-links/ the world of business, advertising and web will again transform and potentially eradicate traditional offline business practices as most of us know it as video takes center stage worldwide. 
Joe Wise's curator insight,
May 13, 9:15 PM
Need an SEO guru to verify or dismantle this argument... anyone? Delete the scoop?
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Daniel Watson's curator insight,
April 15, 9:52 AM
Competing with larger companies possessing bigger budgets and highly sophisticated tools, has in the past, been a hurdle almost too difficult for small business owners to overcome. That was until the advent of sophisticated, free or low cost online tools that are capable of delivering productivity gains, that enable astute small business owners to compete head on with their larger competitors. This good article, identifies that these easy to use productivity tools are now readily available, and it identifies six of the best for you to try out in your business. 
Sigrid de Kaste's curator insight,
April 15, 7:04 PM
If you're a time poor Small Business, check out these 6 Online Tools Delete the scoop?
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Social media is one of the most effective ways for you and your business to get more traffic and generate new leads. Having a presence on all the major networks like Facebook, Twitter and LinkedIn is a necessity these days for any business. But what tools are the social media gurus actually using to manage these multiple accounts? Via Martin Gysler
Sigrid de Kaste's insight:
Tools are an essential part of managing your workload and systemizing your business. Check out what's suggested here 
academiPad's comment,
April 20, 10:50 AM
I see... I am using the Mac version of Tweetdeck. Will have to check out these other hootsuite features again and digg deeper
Martin Gysler's comment,
April 20, 10:52 AM
Thank you for your very useful information Wendy. I think you said what many people need to know to find their way in the social media world where the plethora of tools makes things, sometimes, complicated.
Anthony Burke's comment,
April 21, 1:22 AM
All these tools keep "leap-frogging" each other in terms of functionality so I just keep an eye on several of them which is where this community comes in useful to see what others think and are using :)
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Here's our admittedly tongue in cheek list of reasons your small businesses still might not be using Pinterest. Join in the fun.
Recent reports suggest Pinterest is well on its way to being one of the biggest social networks ever.
A study last month indicates that while Facebook still maintains its domination with 67 percent of American Internet users, Twitter, the second runner up with 16 percent of the same audience, may soon be overtaken by Pinterest, which now has about 15 percent. Via Martin Gysler
Sigrid de Kaste's insight:
...so have you toyed with it yet? Not obvious to business how it can be used to attract leads...
Martin Gysler's curator insight,
March 30, 11:03 AM
If you run a business who can improve his visibility with pictures, maybe you should read this post.
Even if it's logical, it's also a reminder for all who don't use Piterest yet. Delete the scoop?
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Do you struggle to find good content to post on LinkedIn, Twitter or your Facebook page? Would you like to find reliable sources of content your fans and followers love? This article contains eight tips to help you quickly find great content. Via Dr. Ron Capps
Sigrid de Kaste's insight:
8 Tips to find Content to post Online... Delete the scoop?
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Via Robin Good
Sigrid de Kaste's insight:
Great information and easily followed ...put your own details in place and make a go 
Robin Good's curator insight,
March 17, 8:29 AM
Nick Eubanks has an excellent case study on SearchEngineWatch demonstrating how a content-based web site, built on an existing publishing platform, can reach high levels of traffic without doing any pro-active link-building activity. Here's the gist of the story: "Useful content and a solid, well-researched roadmap is the best way to acquire organic traffic. If your content is serving a purpose, is accessible, and is easy to consume – your readers will build all of the links you will ever need, and your online presence will flourish as a by-product. Put in the time, do the research, build your own websites, talk to everyone you can, TEST, and you will start seeing improvements in your organic search." Rightful. These guys got it right. 8/10 Full case study: http://searchenginewatch.com/article/2254983/From-0-to-1.4-Million-Visitors-in-6-Months-A-Lesson-in-Building-Organic-Traffic Delete the scoop?
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Here are 101 fantastic social media technology tool tips that you can use to promote your business on social media.
Are you looking for some tools and tips related to social media tools and technology?
Want to add a bit of magic to your social media marketing?
As we specialise in tools and technology we come across great tips and tools every day.
From the list below we guarantee you will find something very useful for your business. Via Martin Gysler
Sigrid de Kaste's insight:
What a collection of tips! Got to have a peek... 
Marc Kneepkens's curator insight,
May 24, 12:29 AM
Agree, lots of great information. Recommended. I want to add one thing, if you're looking to build a website and
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Some bloggers like to portray Google’s social efforts as a ghost town, but the reality is that couldn’t be farther from the truth. Via Michael Q Todd
Sigrid de Kaste's insight:
Great tips to use Google+ with more success... Delete the scoop?
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The most interesting Twitter moments happen in real time – when Tweets are rattled off, rapid fire. Or when personalities butt heads. Will it cause pause for some people to know that their tweets can easily resurface years later? Via gdecugis
Sigrid de Kaste's insight:
Interesting way of looking at this....have a read and let me know what you think.. 
Eduardo Area Sacristan's curator insight,
February 11, 12:45 PM
¿El SEO-ficación de Twitter ayuda a los curadores de contenido? |
¿El SEO-ficación de Twitter ayuda a los curadores de contenido?
Twitter is very well indexed, indeed