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Rescooped by Sigrid de Kaste from Curation, Social Business and Beyond
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How To Leverage the Science of Relationships to Gain True Influence

How To Leverage the Science of Relationships to Gain True Influence | Online Marketing Tools and Tips | Scoop.it
If you define influence by the size of your Klout score, you can stop reading this right now. If you believe influence is driven by the creation of a re

Via janlgordon
Sigrid de Kaste's insight:

Influence is shown when there is interaction...thousands of followers with no interaction is not really influence and measuring it in statistics, like Klout, does not reflect the true state

Interesting reading

 

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Caroline Price's comment, July 16, 2013 5:59 AM
yes...some people are worthy of respect; others less so...
Therese Matthys's comment, July 16, 2013 12:34 PM
Caroline - so true!
Philippe Trebaul's comment, September 9, 2013 11:48 AM
You're all totally true. I really agree with you. I would add that "followers" are (normally, except for fake profiles...) persons. And persons MUST be respected. I agree too with you, Sigrid, concerning the fact that influence could be better mesured by interactions. Thx a lot for your reactions. It's very kind from you! Have a great week. Best regards :) Philippe
Rescooped by Sigrid de Kaste from SOCIAL MEDIA, what we think about!
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10 Reasons Your Business Still Doesn't Use Pinterest

10 Reasons Your Business Still Doesn't Use Pinterest | Online Marketing Tools and Tips | Scoop.it
Here's our admittedly tongue in cheek list of reasons your small businesses still might not be using Pinterest. Join in the fun.

 

Recent reports suggest Pinterest is well on its way to being one of the biggest social networks ever.

 

A study last month indicates that while Facebook still maintains its domination with 67 percent of American Internet users, Twitter, the second runner up with 16 percent of the same audience, may soon be overtaken by Pinterest, which now has about 15 percent.


Via Martin Gysler
Sigrid de Kaste's insight:

...so have you toyed with it yet? Not obvious to business how it can be used to attract leads...

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Martin Gysler's curator insight, March 30, 2013 11:03 AM

If you run a business who can improve his visibility with pictures, maybe you should read this post.

 

Even if it's logical, it's also a reminder for all who don't use Piterest yet.

Abimes Concept's curator insight, April 2, 2013 11:41 AM

Pinterest for your business !

Marie Skødt's curator insight, June 6, 2013 8:22 PM

Også om Pinterest 

Rescooped by Sigrid de Kaste from SOCIAL MEDIA, what we think about!
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The Failure Of Social Media

The Failure Of Social Media | Online Marketing Tools and Tips | Scoop.it

Social Media doesn't work for the vast majority of small businesses.

That was the main message in the USA Today article titled, Study: Social media a bust for small businesses, published on April 17th, 2013. From the news item:"About 61% of small businesses don't see any return on investment on their social-media activities, according to a survey released Tuesday from Manta, a social network for small businesses. Yet, almost 50% say they've increased their time spent on social media, and only 7% have decreased their time. What businesses are trying to get out of social media: 36% said their goal was to acquire and engage new customers, 19% said to gain leads and referrals, and 17% said to boost awareness. Facebook was most cited as the hardest to maintain social-media platform, according to the survey." There is a big lesson in this data...

 

What you want from social media may be very different from what it is.


Via Martin Gysler
Sigrid de Kaste's insight:

A very interesting article and I hold my breath to hear more directly from small business right here around me

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Martin Gysler's comment, April 22, 2013 10:25 AM
Indeed Retro Social Media, but it's seems to be reality.
GetRaasta's curator insight, April 23, 2013 9:00 AM

Social Media is it worth your marketing efforts/time or still the traditional methods superseed the SM? It's truely stated as a matter of one's choice, totally agree!!

Angelica Laurencon's comment, May 22, 2013 4:08 PM
Failure of Social Media as another marketing & PR channel, yes, but still very efficient for SMB in the new business of kindness.