Online marketing strategies for the Beginner
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Unlock the Power of Google+: 13 Ways to Gain Engagement, Optimize Posts and Create Community

Unlock the Power of Google+: 13 Ways to Gain Engagement, Optimize Posts and Create Community | Online marketing strategies for the Beginner | Scoop.it
When it comes to finding time to handle all your various social media marketing, we're all a little pressed.
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The 4 pillars of successful content

The 4 pillars of successful content | Online marketing strategies for the Beginner | Scoop.it

Great content connects. It speaks to visitors, makes them want to share it, and motivates them to buy. 


Via Stefano Principato
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Stefano Principato's curator insight, October 29, 2013 2:11 PM

Investing the necessary time and resources to produce relevant and valued content goes a long way in building highly prosperous brands.

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How Engaging Storytelling Can Improve Your Website

How Engaging Storytelling Can Improve Your Website | Online marketing strategies for the Beginner | Scoop.it
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Creating emotional appeal and understanding neuromarketing can help to improve visitors experience on your website

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How Do Landing Page Objectives Differ for B2Bs vs. B2Cs?

How Do Landing Page Objectives Differ for B2Bs vs. B2Cs? | Online marketing strategies for the Beginner | Scoop.it
Conversion is the key metric used by both B2Bs and B2Cs to determine how well their landing page is performing. B2Cs tend to be especially focused on this objective, whereas B2Bs also put heavy emphasis on generating leads from the landing page.
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Internet Marketing Company Creates Huge Buzz Over Guaranteed SEO Services Offering - Financial and Business News - MENAFN

Internet Marketing Company Creates Huge Buzz Over Guaranteed SEO Services OfferingSouth Florida Internet Marketing Company embraces accountability and
Melissa Granger's insight:

Is white-hat SEO the future?

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SEO : ce que Google n'aime pas voir

SEO : ce que Google n'aime pas voir | Online marketing strategies for the Beginner | Scoop.it
Guide des mauvaises pratiques : quelles sont les techniques qui enfreignent les consignes et recommandations officielles de Google aux webmasters ? En voici 7.
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Google Release New “Manual Actions” Section Within WMTs | Webtise

Google Release New “Manual Actions” Section Within WMTs | Webtise | Online marketing strategies for the Beginner | Scoop.it
Google have released a new, long overdue section to Google Webmaster Tools this evening called “Manual Actions”; see the announcement blog post here: (Google Release New “Manual Actions” Section Within WMTs
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Google Adwords pour les débutants

Google Adwords pour les débutants | Online marketing strategies for the Beginner | Scoop.it
Google Adwords est un des meilleurs moyens d’attirer des clients sur votre site de vente en ligne.
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How Online Video Drives Brand Awareness

How Online Video Drives Brand Awareness | Online marketing strategies for the Beginner | Scoop.it

Video is a fantastic opportunity to produce content that informs, engages, and converts. Nearly 40% of companies are using video as part of their content strategy. See how video can help increase your brand awareness.


Via Tolokonnikoff - Seratoo
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So You Want To Write A Digital Strategy? | Smashing Magazine

So You Want To Write A Digital Strategy? | Smashing Magazine | Online marketing strategies for the Beginner | Scoop.it
A crash course on where to start and what kinds of things to include to write a digital strategy.
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3 ways to manage your online brand community

3 ways to manage your online brand community | Online marketing strategies for the Beginner | Scoop.it
To manage your online brand community well, you need to carefully post and share content. Every message delivered to your desired audience segment must not annoy, frustrate or turn away the rest of your online brand community.
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Google Doesn't Care if it Ranks Your Site Properly

Google Doesn't Care if it Ranks Your Site Properly | Online marketing strategies for the Beginner | Scoop.it

If you've been negatively impacted by an algorithmic update, it's easy to blame Google. Instead, try to figure out what your site has in common with other sites that were targeted. Finding the bad signature and fixing it is the key to your recovery.


Via Kamal Bennani
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Ted Thomas's curator insight, July 31, 2013 12:59 PM

Google doesn't care!

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5 Online Marketing Strategies for a Tight Budget

5 Online Marketing Strategies for a Tight Budget | Online marketing strategies for the Beginner | Scoop.it
Ways you can spread the word about your business online without breaking your marketing budget.
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Why Smart Social Marketers Think Mobile First

Why Smart Social Marketers Think Mobile First | Online marketing strategies for the Beginner | Scoop.it

Via janlgordon
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Manú Iñaki's curator insight, February 11, 2014 2:33 PM

Los usuarios de smartphones son importantes para la mercadotecnia

 

willdonovan's curator insight, February 27, 2014 7:42 AM

INFOGRAPHIC ALERT: The Social Case for Mobile 1st

Brenton Millers's curator insight, March 28, 2014 12:48 AM

This info graphic created by Unified shows statistics of how social marketers target people on a mobile platform.

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Google Search Gets Display; Facebook Data, Instagram Ads

Google Search Gets Display; Facebook Data, Instagram Ads | Online marketing strategies for the Beginner | Scoop.it
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here.

Via Thomas Faltin
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New Cross-Account Conversion Tracking In AdWords Helps You Better Understand Path to Conversion

New Cross-Account Conversion Tracking In AdWords Helps You Better Understand Path to Conversion | Online marketing strategies for the Beginner | Scoop.it
Businesses often own and operate multiple sites and multiple AdWords accounts. Google recently released two updates to help advertisers better understand how the keywords and ads across all their accounts work together to lead to conversions.
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Keyword Planner has replaced Keyword Tool - AdWords Help

Keyword Planner has replaced Keyword Tool - AdWords Help | Online marketing strategies for the Beginner | Scoop.it
Melissa Granger's insight:

RIP Keyword Tool 

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6 Ways to Encourage User Generated Content to boost traffic

6 Ways to Encourage User Generated Content to boost traffic | Online marketing strategies for the Beginner | Scoop.it
User submitted content like product reviews, guest blog posts, and rich media provide online retailers with excellent and marketable resources that might boost site traffic and encourage additional sales.
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8 façons de créer du trafic pour vos concours Facebook

8 façons de créer du trafic pour vos concours Facebook | Online marketing strategies for the Beginner | Scoop.it
Découvrez 8 idées pour faire connaître votre concours Facebook au travers de l'exemple d'un concours pour la sortie du film Percy Jackson
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From Webcrawler to Google Penalty measures

SEO has changed a lot over the last two decades. We all know about Google Panda & Penguin, but did you know there was a time when search engine results were ret
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Three Outdated SEO Tactics | Social Media Today

Three Outdated SEO Tactics | Social Media Today | Online marketing strategies for the Beginner | Scoop.it
Links are a delicate situation, and the large emphasis on backlinks over the past couple of years has led to a few very aggressive penalties by search engines.
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Call to action: définition, exemples et astuces !

Call to action: définition, exemples et astuces ! | Online marketing strategies for the Beginner | Scoop.it
Tout ce qu'il faut savoir sur les call-to-actions! Définition, exemples et astuces. Illustré par des exemples actuels et concrets.
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What Ice Cream and Tattoos Have to Do With Brand Loyalty [VIDEO]

What Ice Cream and Tattoos Have to Do With Brand Loyalty [VIDEO] | Online marketing strategies for the Beginner | Scoop.it
Johnny Earle, the founder of the Johnny Cupcakes t-shirt line, explains how he creates personal customer experiences.
Melissa Granger's insight:

Back to the basics or how to create personal customer experiences

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Google Updates How AdWords Quality Score is Reported

Google Updates How AdWords Quality Score is Reported | Online marketing strategies for the Beginner | Scoop.it
Google said it is changing how the AdWords quality score is reported to make it easier for advertisers to adjust and revise ads based on the quality score, and get a better idea of what is and isn't working, especially when making changes to ads.
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Online Brand Reputation Management

Online Brand Reputation Management | Online marketing strategies for the Beginner | Scoop.it
Online Brand Reputation Management, by Diego Orzalesi: updated automatically with a curated selection of articles, blog posts, videos and photos. (Online Brand Reputation Management is out!
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