Conversion is the key metric used by both B2Bs and B2Cs to determine how well their landing page is performing. B2Cs tend to be especially focused on this objective, whereas B2Bs also put heavy emphasis on generating leads from the landing page.
Google have released a new, long overdue section to Google Webmaster Tools this evening called “Manual Actions”; see the announcement blog post here: (Google Release New “Manual Actions” Section Within WMTs
Video is a fantastic opportunity to produce content that informs, engages, and converts. Nearly 40% of companies are using video as part of their content strategy. See how video can help increase your brand awareness.
To manage your online brand community well, you need to carefully post and share content. Every message delivered to your desired audience segment must not annoy, frustrate or turn away the rest of your online brand community.
If you've been negatively impacted by an algorithmic update, it's easy to blame Google. Instead, try to figure out what your site has in common with other sites that were targeted. Finding the bad signature and fixing it is the key to your recovery.
Businesses often own and operate multiple sites and multiple AdWords accounts. Google recently released two updates to help advertisers better understand how the keywords and ads across all their accounts work together to lead to conversions.
User submitted content like product reviews, guest blog posts, and rich media provide online retailers with excellent and marketable resources that might boost site traffic and encourage additional sales.
Google said it is changing how the AdWords quality score is reported to make it easier for advertisers to adjust and revise ads based on the quality score, and get a better idea of what is and isn't working, especially when making changes to ads.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.