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The Behavioral Psychology of Online Shopping -- iAcquire EDU

The Behavioral Psychology of Online Shopping -- iAcquire EDU | Stats, Data and Statistics:  Online Marketing | Scoop.it
In this episode of iAcquire EDU, we tackle what motivates people to shop online, what barriers can be eliminated, and what factors increase transactions.
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Stats, Data and Statistics:  Online Marketing
Sources of statistics relevant to Social Media, Reviews, SEO, SEM, User behavior, PPC and more
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Automated Tools To Help Local Businesses Tackle Online Marketing

Automated Tools To Help Local Businesses Tackle Online Marketing | Stats, Data and Statistics:  Online Marketing | Scoop.it
When asked to rate their biggest challenges with managing digital media for their business, 47% of local business owners said they don’t have enough knowledge or expertise; 43% said they don’t have enough time; and 26% said they don’t have enough resources, according to a Local Search Association/Thrive Analytics survey conducted earlier this year. Furthermore, […]
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When asked to rate their biggest challenges with managing digital media for their business, 47% of local business owners said they don’t have enough knowledge or expertise; 43% said they don’t have enough time; and 26% said they don’t have enough resources, according to a Local Search Association/Thrive Analytics survey conducted earlier this year.

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It's Time For Marketers To Attend To The Branding Benefits Of Search

It's Time For Marketers To Attend To The Branding Benefits Of Search | Stats, Data and Statistics:  Online Marketing | Scoop.it
Google recently released a study that concluded, “Search Ads Lift Brand Awareness.” The study tested brand recall for searchers who had seen the target brand in paid search ads against a control group who had not been exposed to the brand. The study concluded that brand-exposed searchers had a 6.6% increase (80% lift) over the […]
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Experiment Shows Up To 60% Of "Direct" Traffic Is Actually Organic Search

Experiment Shows Up To 60% Of "Direct" Traffic Is Actually Organic Search | Stats, Data and Statistics:  Online Marketing | Scoop.it
Everyone knows that browsers don’t always report where visitors came from when they arrive at a website. When they don’t report where they were in the Hypertext Transfer Protocol (HTTP) referrer header, often the traffic is considered “Direct” — which really means, “we have no clue where they came from, maybe they typed the URL […]
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This Is Your Brain on Viral Content: What Psychology Says You'll Click On

This Is Your Brain on Viral Content: What Psychology Says You'll Click On | Stats, Data and Statistics:  Online Marketing | Scoop.it
Learn how your brain reacts to viral content -- and how you can replicate those results with your own content.
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Search Engine Traffic Declines While Engagement Remains Steady [Study]

Search Engine Traffic Declines While Engagement Remains Steady [Study] | Stats, Data and Statistics:  Online Marketing | Scoop.it
A Shareaholic analysis of search engine data has found a steady decline in the number of visitors coming from search engines over six months.
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A Complete Guide to Creating Awesome Visual Content

A Complete Guide to Creating Awesome Visual Content | Stats, Data and Statistics:  Online Marketing | Scoop.it
The push for visual content seems is only getting stronger. Here are some of our favorite ideas, tips, and tools to help produce great images.
Trent Blizzard's insight:

Content with relevant images gets 94 percent more views than content without

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Your Anti-Social CEO Is Hurting Your Brand [New Data]

Your Anti-Social CEO Is Hurting Your Brand [New Data] | Stats, Data and Statistics:  Online Marketing | Scoop.it
See how a CEO could be making or breaking the brand based on social media alone.
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Online Shares Could Be As Influential As In-Person Recommendations

Online Shares Could Be As Influential As In-Person Recommendations | Stats, Data and Statistics:  Online Marketing | Scoop.it
Recommendations are received with a degree of trust and influence unmatched by any paid media, according to Nielsen. Now, a new study [download page] from ShareThis produced
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Pages with Schema Markup Rank 4 Positions Higher in Search Results [Study]

Pages with Schema Markup Rank 4 Positions Higher in Search Results [Study] | Stats, Data and Statistics:  Online Marketing | Scoop.it
Less than 1 percent of websites have implemented Schema.org markup. However, pages with Schema.org integration rank better by an average of four positions compared to pages without Schema.org markup, according to recent findings by Searchmetrics.
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33 Compelling Marketing Statistics | Rocket Post - Evolved Social Media Management

33 Compelling Marketing Statistics | Rocket Post - Evolved Social Media Management | Stats, Data and Statistics:  Online Marketing | Scoop.it
These marketing statistics could mold, alter, or hinder your strategy. Take a look at these facts before you restrategize.
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The Data You Need to Make a Compelling Case for Inbound Marketing

The Data You Need to Make a Compelling Case for Inbound Marketing | Stats, Data and Statistics:  Online Marketing | Scoop.it
Convincing your company to adopt inbound marketing isn't always easy, so check out this collection of stats, charts, and graphs to help you get buy-in.
Trent Blizzard's insight:

More stats on why you should be doing inbound marketing

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Which Is The Most "Generous" Search Engine To Local Businesses?

Which Is The Most "Generous" Search Engine To Local Businesses? | Stats, Data and Statistics:  Online Marketing | Scoop.it
Earlier this month, one of our customers asked an interesting question in a training workshop. They wanted to know which search engine displayed the most local results for different types of search terms. Google gets the lion’s share of focus in the SEO world, particularly in Local. They also have the most developed local search […]
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Google shows more small business and local sites than Bing

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How Concentrated is Search Click Activity?

How Concentrated is Search Click Activity? | Stats, Data and Statistics:  Online Marketing | Scoop.it

New pieces of research separately released by Experian Marketing Services and the Festival of Media Global shed some light on the concentration of search click activity, with

Trent Blizzard's insight:
The top 10,000 websites captured 73.9% of search clicks, down slightly from 74.9% in Q4 2012. Here are the top 5:Facebook (7.9% share of clicks in Q4 2013, down from 8.5% in Q4 2012);YouTube (6.6%, up from 5.6%);Wikipedia (2.8%, up from 2.6%);Yahoo! (1.8%, down from 2%); andAmazon.com (1.3%, down from 1.4%).
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How to Increase Your Pinteresting Visibility | Rocket Post - Evolved Social Media Management

How to Increase Your Pinteresting Visibility | Rocket Post - Evolved Social Media Management | Stats, Data and Statistics:  Online Marketing | Scoop.it
The average shopper spends $60 when coming from Facebook, compared to $140 from Pinterest. Follow these tips for increasing your brand’s Pinterest visibility and watch as the sales start pinning in!
Trent Blizzard's insight:

The average shopper spends $60 when coming from Facebook, compared to $140 from Pinterest.

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85% of Retailers Say Paid Search is Most Effective Acquisition Channel

85% of Retailers Say Paid Search is Most Effective Acquisition Channel | Stats, Data and Statistics:  Online Marketing | Scoop.it
A new report by Shop.org and Forrester show paid search as being the most heavily invested in by retailers, and the most effective channel for customer acquisition. The study also showed display advertising is experiencing a comeback.
Trent Blizzard's insight:

 85 percent of retailers surveyed saidpaid search was the most effective customer acquisition tactic. A

 

PPC drove more revenue in 2013 than 2012, according to 76 percent of survey respondents.


paid search accounted for more than 50 percent of their marketing budgets.

 
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How To Create Customer Personas With Actual, Real Life Data

How To Create Customer Personas With Actual, Real Life Data | Stats, Data and Statistics:  Online Marketing | Scoop.it
Tweet Tweet When was the last time you took a long hard look at what makes your customer base tick? Think customer personas – those detailed representations of the different segments of your target audience. Fueled by data driven research that map out the who behind the buying decisions of your products or services, customer(...)
Trent Blizzard's insight:

Lots of stats and data in here relating to brands.

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10 Surprising and Important Social Media Stats You Need To Know

10 Surprising and Important Social Media Stats You Need To Know | Stats, Data and Statistics:  Online Marketing | Scoop.it
See what the data says about best practices for Facebook, Twitter, and more with these surprising social media stats and action steps you can implement now.
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These Industries Are Getting the Most Reach Using Facebook for Business

These Industries Are Getting the Most Reach Using Facebook for Business | Stats, Data and Statistics:  Online Marketing | Scoop.it
Is organic reach REALLY dropping for all FB pages? Not at all. This article shows who's getting the most organic reach using Facebook for business.
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Which Channels Do Marketers Find Best for Generating and Converting Leads?

Which Channels Do Marketers Find Best for Generating and Converting Leads? | Stats, Data and Statistics:  Online Marketing | Scoop.it
Which marketing channels have the highest potential to convert leads into sales? Offline methods still do the trick, according to Ifbyphone's "2014 Marketing Measurement
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Does Google’s Review Count Inflation Give Them An Unfair Advantage In Local Search?

Does Google’s Review Count Inflation Give Them An Unfair Advantage In Local Search? | Stats, Data and Statistics:  Online Marketing | Scoop.it
We all know that monitoring online reviews is important for online marketing; but lately, it seems that not all reviews are created equal. In fact, Google+ Local reviews may have a greater impact than others on your online marketing effectiveness. According to Searchmetrics’ analysis of SEO ranking factors in 2013, Google+ had the highest correlated […]
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The Most Popular Words in the Most Viral Headlines

The Most Popular Words in the Most Viral Headlines | Stats, Data and Statistics:  Online Marketing | Scoop.it
A study of viral headlines and the top words and phrases that make up viral headlines for the most shareable sites on the web.
Trent Blizzard's insight:

Best Viral Headlines

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If a Picture is Worth 1,000 Words, What’s the Value of a Video in Marketing?

If a Picture is Worth 1,000 Words, What’s the Value of a Video in Marketing? | Stats, Data and Statistics:  Online Marketing | Scoop.it
Use and apply videos to improve your existing marketing campaigns to build a conversation with your customers
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Twitter Reveals Which Tweets Get the Most Engagement [Study]

Twitter Reveals Which Tweets Get the Most Engagement [Study] | Stats, Data and Statistics:  Online Marketing | Scoop.it
Twitter conducted a study of more than 2 million tweets to find out which elements in a tweet actually garnered more engagement. The data was then broken into segments like news, TV, sports, music and government to show what worked in each sector.
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Lots of stats on Twitter

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Sleep Your Way to Creativity And 9 More Proven Methods For More Ideas

Sleep Your Way to Creativity And 9 More Proven Methods For More Ideas | Stats, Data and Statistics:  Online Marketing | Scoop.it
Science-backed details on the colors, moods, activities and emotions that are proven to bring us more creativity and ideas.
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Blogging Best Practices: The Ideal Length for the Perfect Blog Post

Blogging Best Practices: The Ideal Length for the Perfect Blog Post | Stats, Data and Statistics:  Online Marketing | Scoop.it
Trent Blizzard's insight:

Great stats on length of blog posts regarding ranking, linking, social sharing and conversion

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