Rand Fishkin ist einer der bekanntesten Köpfe der SEO-Szene. Wir haben mit ihm auf der Online Marketing Rockstars in Hamburg über den aktuellen Stand und die Zukunft der Suchmaschinenoptimierung gesprochen.
Falls Sie nicht sofort wissen, wofür der Begriff Content-Marketing (alles) steht, sind Sie in allerbester Gesellschaft. Je nach Interesse, wird dieser Terminus ideologisch für vieles als Platzhalter verwandt. Content-Marketing ist vor einigen Jahren sehr geschickt von Joe Pulizzi, Content...
The truth is, content marketing people are often despised by product people.
Content creators are usually a little despised, or at least not as valued as entrepreneurs. A double standard currently exists as represented by this commonly shared belief that “all the marketing in the world won’t help you if you don’t have a great product.” Yet, time after time, great entrepreneurs turn to great content marketers to promote their product.
Founders, product people, and entrepreneurs in the tech scene share the same ecosystem with marketing people, content creators, and bloggers. To put it bluntly, each side is the "nearly-we" of the other.
The most successful entrepreneurs are the ones who embrace content marketing, not only as a means to market their product, but also to make room for a better user experience. That includes infusing the product with surprises, humor, Easter eggs, and creativity in general. That's been done with Google’s Doodles, Do a Barrel Roll, Askew, and Klingon Search; Facebook’s Konami code; creative and humorous 404 error pages; and Takipi.
The bottom line is that a good product cannot stand alone. It must go hand in hand with good content if you want to take your product to the next level. And the issue lies in the fact that entrepreneurs are not willing to admit or recognize that content people are more similar to them than they think.
Have you ever been to a slow site and it felt like it took hours to load? You look down at your computer clock and really only 30 seconds have gone by. That's just the user experience on a slow site- the real question is “Does your website speed effect your ranking?” Will your slightly slower site be penalized by Google and other search engines when you clients are even looking for you?In this easy to understand graphic, we see that 1 second makes all the difference in the world. And after just 6 short weeks of poor load times, your site can lose 75% of it’s traffic to that page.If you have a low ranking you might want to follow some of the Google Guidelines to pre-load your most popular pages to increase your site’s overall performance.
Via Lauren Moss
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.