Google’s switch to an all-paid shopping search experience, featuring Product Listing Ads (PLAs), was the single largest change to the retail paid search landscape last year, and the offering continues to evolve as the official release of PLAs on...
Everyone's talking about high-performance analytics (HPA), but how can it help you improve your marketing and customer engagement? How can HPA help you make quicker decisions in an ever-shrinking window of opportunity?
Evangelos Zirdelis's insight:
High-performance analytics (HPA), IN other words, real time marketing automation for your personas
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