Online Marketing Performance
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Online Marketing Performance
Marketing Process Management, Online Marketing, Competitiveness analysis, Ad serving Technologies, Online Sales & Marketing
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Scooped by Evangelos Zirdelis
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Key Learnings On The PLA Marketplace

Key Learnings On The PLA Marketplace | Online Marketing Performance | Scoop.it
Google’s switch to an all-paid shopping search experience, featuring Product Listing Ads (PLAs), was the single largest change to the retail paid search landscape last year, and the offering continues to evolve as the official release of PLAs on...
Evangelos Zirdelis's insight:

CPC vs PLA cost and performance issues

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Rescooped by Evangelos Zirdelis from Conversion Rate Optimization (CRO)
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Conversion Rate Optimization the Right Way: Tying in Qualitative Data - Search Engine Watch

Conversion Rate Optimization the Right Way: Tying in Qualitative Data - Search Engine Watch | Online Marketing Performance | Scoop.it
Conversion Rate Optimization the Right Way: Tying in Qualitative Data
Search Engine Watch
The benefits of conversion rate optimization (CRO) are obvious to all of us who work in online marketing.

Via Paul Gothier
Evangelos Zirdelis's insight:

One diamension is not enough, incorporate two dimensios of data (qualitative and quantitative) for CRO along the conversion funnel.

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Scooped by Evangelos Zirdelis
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Top five ways high-performance analytics will transform marketing - Customer Intelligence

Top five ways high-performance analytics will transform marketing - Customer Intelligence | Online Marketing Performance | Scoop.it
Everyone's talking about high-performance analytics (HPA), but how can it help you improve your marketing and customer engagement? How can HPA help you make quicker decisions in an ever-shrinking window of opportunity?
Evangelos Zirdelis's insight:

High-performance analytics (HPA), IN other words, real time marketing automation for your personas

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Rescooped by Evangelos Zirdelis from The MarTech Digest
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FREE: Your Google Analytics Presented as an Infographic - Visual.ly

FREE: Your Google Analytics Presented as an Infographic - Visual.ly | Online Marketing Performance | Scoop.it

Via marketingIO
Evangelos Zirdelis's insight:
Simple infographics for presentations with Google Analytics data
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marketingIO's curator insight, March 25, 2013 7:38 AM

This is very cool...and FREE! Have your Google Analytics account compiled and presented as an Infographic each week!


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