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B2B social: five case studies from brands achieving great results

B2B social: five case studies from brands achieving great results | Online Marketing News | Scoop.it

It used to be a difficult task to find examples of B2B companies achieving success in social, however as the channel has matured more businesses have been able to drive awareness and sales using various social platforms.

 

A survey published this time last year found that a majority of businesses (64%) were using social media as a marketing tool, so it’s likely that this number has increased today.

 

That research found that the most popular reasons for using social were for brand awareness (83%), encouraging social sharing (56%) and gaining trust and followers (55%).I’ve previously highlighted five B2B companies that were achieving success in social marketing, but here are five new case studies to give further insight into social platforms for B2B marketing...


Via Jeff Domansky
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Jeff Domansky's curator insight, January 15, 2014 2:52 AM

Econsultancy provides great marketing lessons from case studies of Maersk, SAP, DocuSign, Screwfix and AGCO. Recommended reading. 9/10

dan's curator insight, January 16, 2014 8:44 AM

"branding"

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SEO for Small Business: The Past, Present & Future of Search Engine Optimization - BusinessNewsDaily

SEO for Small Business: The Past, Present & Future of Search Engine Optimization - BusinessNewsDaily | Online Marketing News | Scoop.it
BusinessNewsDaily
SEO for Small Business: The Past, Present & Future of Search Engine Optimization
BusinessNewsDaily
It was a big year in Internet marketing and search engine optimization (SEO).
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Top 10 SEO New Year's Resolutions for a Successful 2014 - Search ...

Top 10 SEO New Year's Resolutions for a Successful 2014 - Search ... | Online Marketing News | Scoop.it
It's been quite a year for SEO folk everywhere. As 2013 shutters its doors and 2014 beckons, it's an opportune time to reevaluate, reassess, and revisit SEO strategies tactics. Here are the top 10 SEO resolutions for your 2014 ...
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