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How “Pac-Man” Changed Games And Culture

How “Pac-Man” Changed Games And Culture | Online Marketing Guide | Scoop.it

Christine Champagne:  "The iconic game celebrates its 33rd anniversary on May 22. Technologist and gaming expert Chris Melissinos explains how it changed everything from arcade culture to video game design."


Via The Digital Rocking Chair
Leonidas Athanasopoulos's insight:

PacMan is 33 years old! Happy birthday!

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The Digital Rocking Chair's curator insight, May 23, 2013 1:11 AM

Happy Birthday, Pac-Man!

Online Marketing Guide
How to address successfully people using online media
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10 Hidden Gems In Google Analytics: Smart Web Data Analysis

10 Hidden Gems In Google Analytics: Smart Web Data Analysis | Online Marketing Guide | Scoop.it
Discover the gems in 80% of Google Analytics that you are not using, features that will transform your ability to identify high-impact insights and actions.
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Introducing Ads Manager App

Introducing Ads Manager App | Online Marketing Guide | Scoop.it
Manage and create Facebook ads on the go. Learn about the new Ads Manager app for iPhone and iPad.
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Smarter Data Analysis of Google's https (not provided) change: 5 Steps

Google's secure search does not provide the search query used to visit a site. Learn five steps to gain deeper insights into this traffic.
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Google admits ‘more than half its ads are never seen’ - Netimperative - News

Google admits ‘more than half its ads are never seen’ - Netimperative - News | Online Marketing Guide | Scoop.it
Leonidas Athanasopoulos's insight:

An ad served doesn't necessarily equal an ad viewed

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We Now Spend More Time Staring at Phones Than TVs

We Now Spend More Time Staring at Phones Than TVs | Online Marketing Guide | Scoop.it
Time spent on smartphones has surpassed time with televisions, which could have big implications for the advertising industry
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Google May Be About To Blow Up Email With Its "Inbox" App - ReadWrite

Google May Be About To Blow Up Email With Its "Inbox" App - ReadWrite | Online Marketing Guide | Scoop.it
Think smarter email that doesn't always look like email.
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Dynamic remarketing now available to advertisers across all verticals - Analytics Blog

Dynamic remarketing now available to advertisers across all verticals - Analytics Blog | Online Marketing Guide | Scoop.it
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Measure, optimize, and troubleshoot your Facebook Platform integrations with Platform Insights.

Measure, optimize, and troubleshoot your Facebook Platform integrations with Platform Insights.
Leonidas Athanasopoulos's insight:

App events allow you to understand the makeup of users engaging with your app, measure the performance of your Facebook mobile app ads, and reach specific sets of your users with Facebook mobile app ads. This is done by sending an event from your app via Facebook's SDKs. This event can be one of 14 predefined events such as 'added to cart' in a commerce app or 'level achieved' in a game, or other custom events.

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A new way for you to make purchases on Twitter - YouTube

Help us caption & translate this video! http://amara.org/v/FLXp/
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Knit

Knit | Online Marketing Guide | Scoop.it
Get Knit on the App Store. See screenshots and ratings, and read customer reviews.
Leonidas Athanasopoulos's insight:

Location Based messaging! This is a good idea. #Knit #locationbased

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How to Use Google Analytics to Run a Social Media Split Test |

How to Use Google Analytics to Run a Social Media Split Test | | Online Marketing Guide | Scoop.it
Have you tried split testing? Here's how to use Google Analytics to run a social media split test, to see which social media tactics are working.
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What do people love retweeting? - Twitter Counter Blog

What do people love retweeting? - Twitter Counter Blog | Online Marketing Guide | Scoop.it
What makes a tweet worth sharing? We looked into Twitter timelines and Social Media research and concluded that this is what people love retweeting.
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10 Surprising and Important Social Media Stats You Need To Know

10 Surprising and Important Social Media Stats You Need To Know | Online Marketing Guide | Scoop.it
See what the data says about best practices for Facebook, Twitter, and more with these surprising social media stats and action steps you can implement now.
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Mixpo: The State Of Video Advertising

Mixpo: The State Of Video Advertising | Online Marketing Guide | Scoop.it
Facebook's rise to dominance.
Leonidas Athanasopoulos's insight:

Facebook is gaining ground compared to YouTube in online video content.

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How to Use Google Trends for SEO

How to Use Google Trends for SEO | Online Marketing Guide | Scoop.it
Google Trends is one of the best and most versatile tools available for developing a marketing campaign. Having all of this data available is great, but knowing what to do with it is even better. Here's a guide on using this information for SEO.
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The Customer Journey to Online Purchase – Think with Google

The Customer Journey to Online Purchase – Think with Google | Online Marketing Guide | Scoop.it
The Customer Journey to Online Purchase: an interactive infographic that explores typical customer behavior to improve marketing programs.
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Mobile now accounts for half of all YouTube traffic - Netimperative - News

Mobile now accounts for half of all YouTube traffic - Netimperative - News | Online Marketing Guide | Scoop.it
Half of all YouTube views are now coming from mobile devices, with Google now mulling an ad-free subscription service to cater for the app generation.
Leonidas Athanasopoulos's insight:

Mobile / tablet Facebook traffic must be close to 50% as well. Social media is becoming more and more "mobile".

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How to Research Your Competition on Facebook |

How to Research Your Competition on Facebook | | Online Marketing Guide | Scoop.it
Are your competitors getting massive reach and engagement on Facebook? This article show how to research what your competition on Facebook.
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Facebook Says It Will Actually Listen To Your Ad Feedback Now

Facebook Says It Will Actually Listen To Your Ad Feedback Now | Online Marketing Guide | Scoop.it
Leonidas Athanasopoulos's insight:

Facebook has provided the option to hide ads by clicking, "I don't want to see this," just like any other post, for years. But the company is now using information gathered by that feature to ask you why you're hiding a particular ad in an effort to get a more comprehensive understanding as to why people hide ads. (Beyond the obvious "No one likes ads.") 

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THE BEACONS REPORT: Growth Forecasts For The Most Important Retail Technology Since The Mobile Credit Card Reader

THE BEACONS REPORT: Growth Forecasts For The Most Important Retail Technology Since The Mobile Credit Card Reader | Online Marketing Guide | Scoop.it
The beacons industry is starting to take off. Growth forecasts show triple-digit gains for in-store beacon technology.
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You can now embed tweets within tweets - Twitter Counter Blog

You can now embed tweets within tweets - Twitter Counter Blog | Online Marketing Guide | Scoop.it
Twitter now allows for tweets to be embedded within tweets which is a total tweetsception! The feature is available on the web version and the mobile apps.
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The next age of Foursquare begins today

The next age of Foursquare begins today | Online Marketing Guide | Scoop.it
In mid-May, Foursquare decided to split itself in two. The first half is Swarm, an app that lets you find friends nearby and check in. The second half is the forthcoming Foursquare 8.0, a complete...
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