Online Marketing for the SMB
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Online Marketing for the SMB
Online marketing advice and articles for small business owners and startups. Brought to you by http://chrisboulanger.com
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Typical Opt-in bribes are dead! Learn 2 Effective Ways to Skyrocket Your Email List

Typical Opt-in bribes are dead! Learn 2 Effective Ways to Skyrocket Your Email List | Online Marketing for the SMB | Scoop.it
Back in the day, people used to sign up for an email list for anything. Just offer an eBook and you could see your sign up rate growing rapidly.
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Are You Selling To The Right People? | davidpoulos.com

Are You Selling To The Right People? | davidpoulos.com | Online Marketing for the SMB | Scoop.it
We’re big advocates of using research, especially primary customer research, to drive marketing and sales efforts. It’s much more difficult to miss the target
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12 Questions SMBs Should Ask for a Great New Website

12 Questions SMBs Should Ask for a Great New Website | Online Marketing for the SMB | Scoop.it
12 questions to ask yourself and your web development company to make sure you get the most value from your new website.
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Why SMBs Should Take a Closer Look at Bing Ads

Why SMBs Should Take a Closer Look at Bing Ads | Online Marketing for the SMB | Scoop.it
Bing has good search market share and solid ad products. SMBs should give it a fresh look to save money & find new customers.
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6 Ways to Use Advanced Twitter Search for Increased Influence : Social Media Examiner

6 Ways to Use Advanced Twitter Search for Increased Influence : Social Media Examiner | Online Marketing for the SMB | Scoop.it
Do you want to be a recognized expert in your industry? Discover six ways to use Twitter's Advanced Search to increase your influence in your industry.
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Boost Your SEO to Fight AdWords Right-Columns Demise

Boost Your SEO to Fight AdWords Right-Columns Demise | Online Marketing for the SMB | Scoop.it
You've realize that PPC is a different beast without right-column. Here's an SEO cheat sheet breathe life into your SEO and pluck some low-hanging fruit.
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8 Strategies How to Get More Likes on Facebook

8 Strategies How to Get More Likes on Facebook | Online Marketing for the SMB | Scoop.it
We cover eight strategies that will not only show you how to get more likes on Facebook but also how to make your Page more engaging overall. 
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Signs You Should Handoff Your Digital Marketing

Signs You Should Handoff Your Digital Marketing | Online Marketing for the SMB | Scoop.it
Some signs that you might be better off letting someone else handle your digital marketing.
Chris Boulanger's insight:

Not everyone is cutout to manage their own online presence and digital marketing. You could see better results and less headaches if you are willing to hand-off to a firm or marketing freelancer.

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How to ruin Lead Nurturing and Turn Customers Off in 6 Simple Steps

How to ruin Lead Nurturing and Turn Customers Off in 6 Simple Steps | Online Marketing for the SMB | Scoop.it
How to ruin Lead Nurturing and Turn Customers Off in 6 Simple Steps
Chris Boulanger's insight:

Lead nurturing is especially difficult for SMBs because of limited resources. Here are some things to keep in mind as you're building your process.

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The Top 50 US Digital Media Properties

The Top 50 US Digital Media Properties | Online Marketing for the SMB | Scoop.it
Web Sites - Google websites were the most visited digital media properties in December 2015, according to a recent report from comScore.

Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, January 29, 4:35 PM

Comscore research study ranks the top 50 digital media properties.

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25 examples of companies doing something with Big Data

25 examples of companies doing something with Big Data | Online Marketing for the SMB | Scoop.it
      90% of the world’s total data has been created just within the past two years (source: IBM) 87% agree capturing and sharing the right data is important to effectively measuring ROI in their own company (Columbia Business School/IAB) 34% of...
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Content Marketing is Hard – 7 Lessons Learned

Content Marketing is Hard – 7 Lessons Learned | Online Marketing for the SMB | Scoop.it
Content marketing is hard unless you have a documented content strategy. Here are 6 more lessons on why it's harder than you think.
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5 Awful First Sentences That Are Killing Your Outreach Emails

5 Awful First Sentences That Are Killing Your Outreach Emails | Online Marketing for the SMB | Scoop.it
Never start an email with a lame "My name is ... " again.
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Entrepreneur Tools

Tools & resources for startups & entrepreneurs. Focus on released tools requiring no coding, cheap / free / have free plan, or otherwise worthwhile for bootstrapping startups. Initially made for entrepreneurship students @ Haskayne School of Business, University of Calgary. Featured on ProductHunt.
Chris Boulanger's insight:
Good list of resources to help you grow, publish, learn, and solve problems. You should look at zeef.com as a place to host content.
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How SMBs Can Engage with Mobile Micro Moments

How SMBs Can Engage with Mobile Micro Moments | Online Marketing for the SMB | Scoop.it
Why and how small businesses can take advantage of the micro moments when mobile users are more interested in results than brands.
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Responsive SIte? Great! Now, setup AMP to Keep Google Happy

Responsive SIte? Great! Now, setup AMP to Keep Google Happy | Online Marketing for the SMB | Scoop.it
Get up to speed on Accelerated Mobile Pages (AMP) to be ready for Google's Mobile-friendliness push in May.
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Introducing a WordPress Plugin for Instant Articles

Introducing a WordPress Plugin for Instant Articles | Online Marketing for the SMB | Scoop.it
Facebook partners with WordPress to build a free plugin for Instant Articles, which simplifies the process of generating and publishing Instant Articles from WordPress.
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How to Move The Lowest-Ranking Keywords Up the SERPs

How to Move The Lowest-Ranking Keywords Up the SERPs | Online Marketing for the SMB | Scoop.it
Here's a flexible, data-driven plan for getting more organic keywords into traffic and conversion generating positions.
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Find some budget for higher AdWords CPCs by analyzing these keywords

Find some budget for higher AdWords CPCs by analyzing these keywords | Online Marketing for the SMB | Scoop.it
No right-column means some AdWords keywords need to be reassessed. Here's a keyword segment you can adjust in the near-term with minimal risks. 
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31 Actionable Facebook Page Post Ideas to Increase Your Engagement

31 Actionable Facebook Page Post Ideas to Increase Your Engagement | Online Marketing for the SMB | Scoop.it
In the next 31 days of December, I want to offer you 31 Actionable Facebook Page Post Ideas to Increase Your Engagement. Each day will I will give you an idea for a Facebook post that you can implement THAT day. Then you'll have no excuses
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The Most Important Things We Learned About Google's Panda Algo

The Most Important Things We Learned About Google's Panda Algo | Online Marketing for the SMB | Scoop.it
The SEOsphere has been abuzz with talk about Google's Panda algorithm recently. Jen Slegg, founder and editor of The SEM Post, reveals the key new takeaways from Google's own experts about Panda, and highlights actionable advice that SEOs can put into place right away.
Chris Boulanger's insight:

A good recap of what Google's has put out there and what experts have found. If you think you're experiencing Panda-related problems, then this is a good place to start.

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Annoying website copy issues you need to fix

Annoying website copy issues you need to fix | Online Marketing for the SMB | Scoop.it

fA final check on the website copy before handing off will let you avoid delays and unhappy stakeholders. Here are some common issues to check for.

Chris Boulanger's insight:

Whether you're a web developer or the owner of a site, it's worth it to do a final site read before calling the project done. This post includes some common punctuation, styling and layout issues to check for.

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Upgrading your motivation so you can crush it at work (by rebuilding your mindset) with Gavin Ingham

Upgrading your motivation so you can crush it at work (by rebuilding your mindset) with Gavin Ingham | Online Marketing for the SMB | Scoop.it
Pilots receive feedback from their devices all the time. So why can't surgeons?
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4 Hidden Treasures In RLSA Campaigns

4 Hidden Treasures In RLSA Campaigns | Online Marketing for the SMB | Scoop.it
Contributor Lori Weiman shares some insights gleaned from analyzing thousands of remarketing ads over the course of several months.
The post 4 Hidden Treasures In RLSA Campaigns appeared first on Search Engine Land.
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