Online Marketing for Real Estate
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Online Marketing for Real Estate
A resource of online marketing tactics and Tips for real estate professionals
Curated by Ken Horst
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MLS listings - Home Buyers Find MLS Listings Sites Best Source for Local Real Estate

MLS listings - Home Buyers Find MLS Listings Sites Best Source for Local Real Estate | Online Marketing for Real Estate | Scoop.it
According to the 2011 National Association of Realtors® Profile of Home Buyers and Sellers, mls listings sites are the number one source of real estate and homes for sale for today's internet savvy home buyers.
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How to Integrate MLS Listings Into a Site Without Using Any Third-Party Tools

How to Integrate MLS Listings Into a Site Without Using Any Third-Party Tools | Online Marketing for Real Estate | Scoop.it
Integrating an MLS search on your personal website can help your clients find a home without leaving your website, therefore ensuring that you are the one they contact to make their purchase from.
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Convert Visitors Into Leads: Secrets To An Actionable Website | Real Estate Marketing Blog

Convert Visitors Into Leads: Secrets To An Actionable Website | Real Estate Marketing Blog | Online Marketing for Real Estate | Scoop.it

In 2009, Every business person knows they need a website. And for Real Estate professionals, this call-to-action is paramount.

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Coldwell Banker Branded Websites Remain Most Visited

Coldwell Banker Branded Websites Remain Most Visited | Online Marketing for Real Estate | Scoop.it
Coldwell Banker Branded Websites Remain Most Visited . Coldwell Banker offers a variety of tips and articles for home buyers and those looking to sell a house to provide guidance and answers to common questions around buying or selling a home.
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Weekly Real Estate Mix – Jan 30 – Feb 3

Weekly Real Estate Mix – Jan 30 – Feb 3 | Online Marketing for Real Estate | Scoop.it
I’ve started including both real estate news items and popular blog items in the weekly real estate mix for your reading pleasure.  Here are a few of the more interesting real estate stories from a...
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Firms Launch $450M Program to Convert REOs Into Rentals

Firms Launch $450M Program to Convert REOs Into Rentals | Online Marketing for Real Estate | Scoop.it
Government officials are in the process of reviewing 4,000-plus recommendations for turning repossessed homes into rental properties in order to trim the REO inventory held by federal housing agencies.
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Real estate pros share their insights on 2012 | Inman News

Real estate pros share their insights on 2012 | Inman News | Online Marketing for Real Estate | Scoop.it

A collection of predictions, resolutions and wish lists from todays real estate pros.  Do you agree?

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5 Cool Real Estate Infographics

5 Cool Real Estate Infographics | Online Marketing for Real Estate | Scoop.it

Real estate stats have the propensity to be rather boring so I set out to find relevant real estate information displayed in a graphically please way

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Percentage of home buyers using a Realtor at ten year high

Percentage of home buyers using a Realtor at ten year high | Online Marketing for Real Estate | Scoop.it

Consumers seeking out Realtors more in 2011 The 2011 National Association of Realtors® Profile of Home Buyers and Sellers surveyed 5,708 home buyers.

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How to Find Real Estate Buyers in a Tough Market

How to Find Real Estate Buyers in a Tough Market | Online Marketing for Real Estate | Scoop.it
Today's real estate market is quite different than those that came before. In the past, you were pretty much guaranteed that you would buy a home, live in it for a couple of years and be able to sell it at a profit.
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5 Best Practices for Real Estate Pros on Facebook

5 Best Practices for Real Estate Pros on Facebook | Online Marketing for Real Estate | Scoop.it
In a tough economy, real estate agents need to stretch their marketing dollar. Here are some tips on using Facebook to reach more potential clients.
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Search MLS Listings

Search MLS Listings | Online Marketing for Real Estate | Scoop.it

Click on any state to see MLS listings, real estate and homes for sale

Looking for real estate or homes for sale?  Let MLS Maps help!

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The Cold, Hard Truth About Starting a Real Estate Blog

The Cold, Hard Truth About Starting a Real Estate Blog | Online Marketing for Real Estate | Scoop.it

It's not easy but if you plan your work and work your plan, a real estate blog could generate your highest marketing ROI!

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Why your listing is on my website

Why your listing is on my website | Online Marketing for Real Estate | Scoop.it

How it is possible in this day and age for agents to not understand the fundamentals of IDX is mind-boggling.

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Zillow ends Listings API, pulls FSBOs from Redfin, other sites

Zillow ends Listings API, pulls FSBOs from Redfin, other sites | Online Marketing for Real Estate | Scoop.it
Pulling FSBOs Redfin announced today that their site will no longer feature homes for sale by owner (FSBO), beginning Thursday, as Zillow will no longer...
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Guide to Real Estate Calls to Action

Guide to Real Estate Calls to Action | Online Marketing for Real Estate | Scoop.it
Without well defined calls to action, a website is considered to be incomplete. One of the benefits of having a website is that you can control what you want your visitors to do on your site. If you want them to primarily look at specific featured properties and provide you with their information for additional property details, then you can and should make this your most prominent call to action on your website.
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Search for MLS Listings and Homes for Sale on Local Maps

Search for  MLS Listings and Homes for Sale on Local Maps | Online Marketing for Real Estate | Scoop.it
The MLS or Multiple Listing Service is the data base that Realtors and real estate agents use to market their clients homes for sale.

 

Originally available only to Realtors, most of the MLS listings data is now available to home buyers everywhere thanks to local real estate agents.

 

MLS Maps takes it one step further by providing home buyers with map based mls listings search to make it even easier to find as home exactly where you want to live.

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Real Estate Infographics - Pinterest

Real Estate Infographics - Pinterest | Online Marketing for Real Estate | Scoop.it

Great group of real estate infographics full of information and fun facts.

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Real Estate Link Building with Pinterest

Real Estate Link Building with Pinterest | Online Marketing for Real Estate | Scoop.it

One of the most tedious forms of SEO is link building. Getting a good amount of high quality, relevant links from other authoritative websites takes creativity, patience and a lot of trial and error. Fortunately, as new websites and trends pop up, so do opportunities for new ways to build links

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NAR overestimated real estate sales by 14% | Inman News

NAR overestimated real estate sales by 14% | Inman News | Online Marketing for Real Estate | Scoop.it
November existing-home sales up 12% from year ago.
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Top 10 Ways People Start the Home Buying Process

Top 10 Ways People Start the Home Buying Process | Online Marketing for Real Estate | Scoop.it
According to the National Association of Realtors 2011 Survey of Home Buyers and Sellers, these are the top 10 ways people start their home buying process.

 

This is also a great list to direct real estate agent marketing plans.

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Survey Data Reveals the Majority of Real Estate Professionals Recommend Clients List Their Homes During the Holidays

Survey Data Reveals the Majority of Real Estate Professionals Recommend Clients List Their Homes During the Holidays | Online Marketing for Real Estate | Scoop.it
We asked real estate professionals to share their experiences and tips for selling a home during the holiday season via an online survey. The survey data revealed some interesting results.
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Real estate agents think creatively to attract high-end buyers

Real estate agents think creatively to attract high-end buyers | Online Marketing for Real Estate | Scoop.it

The marketing of a high-end home in uncertain economic times takes creativity.
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Saving Real Estate: Send in the [Salvation] Army

Saving Real Estate: Send in the [Salvation] Army | Online Marketing for Real Estate | Scoop.it

According to the NAR Survey, “…67% percent of agents reported no business as a result of open houses

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75 big brokers to refuse adding listings to MLS, forming alternative MLS?

75 big brokers to refuse adding listings to MLS, forming alternative MLS? | Online Marketing for Real Estate | Scoop.it
Data remains a contentious topic Recently, the invitation-only Realty Alliance bi-annual conference took place with no members of the press in sight.
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