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Rescooped by Sam Kambarim from The MarTech Digest
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Blog SEO Tips for Non-SEOs: 3 Things Bloggers that Aren’t Search Nerds Forget to Do - WordStream

Blog SEO Tips for Non-SEOs: 3 Things Bloggers that Aren’t Search Nerds Forget to Do - WordStream | Online Marketing Explorer | Scoop.it
These three basic blog SEO tips and and best practices improve blog rankings, but many bloggers forget to check off these boxes.

 

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Add Internal Links

Don’t think of internal linking as “PageRank sculpting” or some shady-hat SEO thing. The main reason to practice regular internal linking is that it makes your site stickier. If you write a new post and realize you have nothing relevant to link to, do let that serve as a map for your next content pieces

-- >  Do use descriptive anchor text when linking internally

-- >  Don’t overdo it, obviously

-- >  Don’t get so excited about internal links that you never link externally

 

Optimize Images for Search

-- >  Do use descriptive words in your image file names

-- >  Do use your alt text to describe the photo

-- >  Do choose photos that are relevant to the topic of your post

-- >  Don’t use image file names and alt text as an opportunity for keyword stuffing

 

Long-Tail Keyword Research

-- >  Do use long-tail keywords as a way of building out your content

-- >  Do use long-tail keywords in subheads, image file names, your meta description

-- >  Don’t long-tail-keyword-stuff

 

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Via marketingIO
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marketingIO's curator insight, October 22, 2013 6:04 PM

These three tips should be implemented immediately: no cost, easy. Recommend that it be a part of every single post going out the door.

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