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#INFOGRAPHIC: Instagram - 6 things you might not know

#INFOGRAPHIC: Instagram - 6 things you might not know | Online Marketing Expertise | Scoop.it

Via The Fish Firm
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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013) | Online Marketing Expertise | Scoop.it
Pam Ivey's insight:

Interesting (and sometimes surpristing) OM stats.

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8 Keyword Tips That Will Jumpstart Your SEO

8 Keyword Tips That Will Jumpstart Your SEO | Online Marketing Expertise | Scoop.it
Although it's not the only element, Keywords play a vital role in your SEO efforts. Here is 8 Keyword tips that will help to jumpstart your SEO and boost traffic to your site.
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Rescooped by Pam Ivey from Internet Marketing Strategy 2.0
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Seven Key Emerging Trends for Online Publishing

Seven Key Emerging Trends for Online Publishing | Online Marketing Expertise | Scoop.it

Via Robin Good
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Robin Good's curator insight, January 16, 2013 4:30 AM


Good article by Hamish McKenzie on PandoDaily, where he identifies seven key trends that may shake and change the way we consume, buy, produce and organize information online.


Among them I see trends n.5, 6 and 7 to be particularly strong. These are:

- Longform

- Curation

- Micropayments

All three are rapidly growing after several years of silent "incubation", and they all look ripe for becoming prime-time shows.



Interesting. Resourceful. 7/10


Full article: http://pandodaily.com/2013/01/02/seven-publishing-trends-that-will-define-2013/



Mercor's curator insight, January 16, 2013 5:36 AM
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Evolving Your SEO: Moving Toward a Content Marketing Approach

Evolving Your SEO: Moving Toward a Content Marketing Approach | Online Marketing Expertise | Scoop.it
Brands that learn how to evolve their approach to SEO and content to fit this new world will emerge on top. Here’s how to take an SEO perspective on content and merge it with content strategy, editorial, distribution, and planning.
Pam Ivey's insight:

SEO is becoming harder and harder. Strategically using content marketing as an integrated piece of your efforts can definitely pay off.

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Rescooped by Pam Ivey from Online Marketing Resources
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Default WordPress Generated CSS Cheat Sheet for Beginners

Default WordPress Generated CSS Cheat Sheet for Beginners | Online Marketing Expertise | Scoop.it

WordPress add its own styles to make it easier for theme development. This is a cheat sheet of default WordPress generated CSS.


Via Pedro Da Silva
Pam Ivey's insight:

Very handy cheat sheet for those of you who customize WordPress templates.

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19 Things We Can Learn From Numerous Heatmap Tests

19 Things We Can Learn From Numerous Heatmap Tests | Online Marketing Expertise | Scoop.it
Tweet Tweet If you enjoyed this post, subscribe to updates Get actionable conversion advice in your inbox. Email once a week. Unsubscribe at any time with a single click.

Via Pedro Da Silva
Pam Ivey's insight:

It's really interesting and suprising to learn how your visitors use your site by analysing mouse heatmaps.

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Krishnan Unni's curator insight, January 20, 2013 3:51 AM

Peep Laja's insights on conversion are always a great read. Recommended for marketers who want results online.

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Why Infographics Rule: Marketing & online resources

Why Infographics Rule: Marketing & online resources | Online Marketing Expertise | Scoop.it

Humans are visual creatures.

Most of us process information based on what we see and 65 percent of us are considered visual learners.


Social media has created this intense desire and opportunity to share what we learn. Most of us enjoy sharing ideas, especially when there’s a video or a photograph or drawing.

 

Sure, we’ll share something that’s written: a blog post or tweet or status update, but how many times have you heard of one of those going viral? Mostly, you hear about funny or compelling photos or videos catching fire.

If you can’t create one of those, then you  may want to look into creating an infographic...


Via Lauren Moss
Pam Ivey's insight:

All about infographics - they're only going to become more and more popular.

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Lauren Moss's curator insight, January 10, 2013 5:05 AM

Addressing the marketing value of infographics, this narrative shares a first-hand account of experiences with online infographic design tools and resources, and provides a number of various links for further research and exploration...

Rescooped by Pam Ivey from The Marketing Technology Alert
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The anatomy of content marketing - the heart of online success [INFOGRAPHIC]

The anatomy of content marketing - the heart of online success [INFOGRAPHIC] | Online Marketing Expertise | Scoop.it

Just as the heart powers the body, content powers online marketing success. ContentPlus' infographic explores just how successful content marketing can help small businesses grow online.


Via iNeoMarketing
Pam Ivey's insight:

I LOVE infographics - this one's a good one...

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iNeoMarketing's curator insight, January 18, 2013 7:30 AM

See the infographic and article at www.contentplus.co.uk.


Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected). If you like this scoop, please share by using the links below.

 

iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.

Digital Gurus's comment, February 3, 2013 3:04 PM
Nice design! btw Check out what Steak has to say about inforgraphics
Rescooped by Pam Ivey from Internet Marketing Strategy 2.0
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How Content Length Affects Rankings and Conversions

How Content Length Affects Rankings and Conversions | Online Marketing Expertise | Scoop.it

Around a month ago Neil Patel ran a Crazy Egg test, which showed that most people weren’t scrolling and reading the copy on NeilPatel.com.

Because of the data he decided to run an a/b test on the homepage.

 

The current homepage has 1292 words, plus the form fields are way below the fold so He felt it maybe decreasing my conversion rate.

 

He created a new version of the homepage, as seen below, that only contained 488 words and form fields higher on the page.

 

Find Out More: http://www.quicksprout.com/2012/12/20/the-science-behind-long-copy-how-more-content-increases-rankings-and-conversions/


Via Antonino Militello, Robin Good
Pam Ivey's insight:

Very interesting test here. I'll bet you guessed the shorter version would win out. I know I did because the opt-in form was higher up on the page. We're both wrong...

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Beth Kanter's curator insight, December 30, 2012 4:36 PM

Good example of using A/B testing.

Chris Lee's curator insight, January 9, 2013 3:59 PM

Quality over quantity is key when it comes to content creation and SEO, and conversion rates. 

Barbara Kurts's comment, January 9, 2013 9:10 PM
my topics here http://www.scoop.it/t/health-leads-plus
Rescooped by Pam Ivey from Accelerated Business Launch Kit
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Big Data Means Big Bucks for Small Business | Small Business Technology

Big Data Means Big Bucks for Small Business | Small Business Technology | Online Marketing Expertise | Scoop.it
No longer reserved for the enterprise, small businesses now have the ability to process key data about their businesses through a wide array of online tools.

Via ffeog
Pam Ivey's insight:

Basic measurements you need to know for the success of your business.

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How To Use Content Marketing To Get Leads That Are Ready to Buy | Business 2 Community

How To Use Content Marketing To Get Leads That Are Ready to Buy | Business 2 Community | Online Marketing Expertise | Scoop.it

Great content marketing attracts prospects and converts them to buyers. However, there is more to great content than churning thoughtful, attention-grabbing blog posts or articles. Many businesses are finding lead generation difficult because they do not produce content that works. Are you among the business owners that do not see the money piling up despite producing high-quality material?

 

Before the dollars start rolling in, you need to put some time, thought and planning on the marketing side of content. This means having to strategically think of the type of content to distribute to your prospects and make sure that it is aligned with your buyer personas....


Via Jeff Domansky
Pam Ivey's insight:

Great content marketing focuses on the reader/viewer/listener. Before creating, think about your topic from their point of view. What would they like to know? How can they make it work for them? Aim to provide value and build relationships.

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Jeff Domansky's curator insight, January 6, 2013 11:43 PM

Just the content marketing basics...

Rescooped by Pam Ivey from Online Marketing Resources
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Link Juice Recovery in Excel | Find Links to Dead Pages on Your Site

Link Juice Recovery in Excel | Find Links to Dead Pages on Your Site | Online Marketing Expertise | Scoop.it

One of the biggest SEO related implications is that old, relevant, authoritative links may have been lost in the process.


Via Pedro Da Silva
Pam Ivey's insight:

Great method for finding dead links so you can fix or remove them from your site.

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Scaling Internal Link Building with Screaming Frog & Majestic SEO

Scaling Internal Link Building with Screaming Frog & Majestic SEO | Online Marketing Expertise | Scoop.it
How to find Internal Link Building Opportunities using Screaming Frog. Tools Needed: Screaming Frog, Excel, Majestic and Rank Tracking Software.

Via Pedro Da Silva
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