Brands that learn how to evolve their approach to SEO and content to fit this new world will emerge on top. Here’s how to take an SEO perspective on content and merge it with content strategy, editorial, distribution, and planning.
Pam Ivey's insight:
SEO is becoming harder and harder. Strategically using content marketing as an integrated piece of your efforts can definitely pay off.
Most of us process information based on what we see and 65 percent of us are considered visual learners.
Social media has created this intense desire and opportunity to share what we learn. Most of us enjoy sharing ideas, especially when there’s a video or a photograph or drawing.
Sure, we’ll share something that’s written: a blog post or tweet or status update, but how many times have you heard of one of those going viral? Mostly, you hear about funny or compelling photos or videos catching fire.
If you can’t create one of those, then you may want to look into creating an infographic...
Great content marketing attracts prospects and converts them to buyers. However, there is more to great content than churning thoughtful, attention-grabbing blog posts or articles. Many businesses are finding lead generation difficult because they do not produce content that works. Are you among the business owners that do not see the money piling up despite producing high-quality material?
Before the dollars start rolling in, you need to put some time, thought and planning on the marketing side of content. This means having to strategically think of the type of content to distribute to your prospects and make sure that it is aligned with your buyer personas....
Great content marketing focuses on the reader/viewer/listener. Before creating, think about your topic from their point of view. What would they like to know? How can they make it work for them? Aim to provide value and build relationships.