Online Marketing Case Studies
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Instagram Marketing: 20 Excellent Examples and Ideas from Top Brands

Instagram Marketing: 20 Excellent Examples and Ideas from Top Brands | Online Marketing Case Studies | Scoop.it
Instagram can be a powerful platform for brands. Here are 20 great example of Instagram marketing.
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Vodacom South Africa | Twitter for Business

Vodacom South Africa | Twitter for Business | Online Marketing Case Studies | Scoop.it
The opportunity To spread the word about its summertime offers, @Vodacom decided to give its Twitter followers a summer to remember by serving up a host of daily prizes.
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How Grey Goose used experiential marketing to tell its luxury story

How Grey Goose used experiential marketing to tell its luxury story | Online Marketing Case Studies | Scoop.it
Marketing luxury goods is hard. As soon as you charge more than another brand for what is essentially the same product on the surface, you lose the biggest bargaining chip of them all: price.
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7 Retargeting Case Studies That’ll Boost Your Current Campaigns

7 Retargeting Case Studies That’ll Boost Your Current Campaigns | Online Marketing Case Studies | Scoop.it
No one likes to miss conversions. Before you launch your next PPC campaign, gather insights from these retargeting case studies.
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A Case Study In Industry Responses To Ad Blocking

A Case Study In Industry Responses To Ad Blocking | Online Marketing Case Studies | Scoop.it
Ad blocking is hurting the industry Ad blocking isn’t new. There have been ad blockers since 2002 but consumers’ adoption curve increased dramatically in late 2012 and recent developments like Ap…
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4 Best User Generated Content Contests Using Social Media

4 Best User Generated Content Contests Using Social Media | Online Marketing Case Studies | Scoop.it
User generated content (UGC)—content created and provided by your audience—allows for a truly authentic experience. We highlight 4 companies doing it right.
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Learn From the Best: 12 Lessons from 5 Content Marketing Case Studies

Learn From the Best: 12 Lessons from 5 Content Marketing Case Studies | Online Marketing Case Studies | Scoop.it
Not everyone will have to solve a specific problem for their content marketing. However, you can often learn methods to ...
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How Fisher Tank Increases Sales Opportunities by $3.4 Million Using Content Marketing

How Fisher Tank Increases Sales Opportunities by $3.4 Million Using Content Marketing | Online Marketing Case Studies | Scoop.it
Are you looking for more ways to increase your traffic and generate leads and sales this year? Or — Are you thinking of incorporating content marketing into your business this year? Whether you…
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Carlsberg: Probably the best content strategy in 2015...

Carlsberg: Probably the best content strategy in 2015... | Online Marketing Case Studies | Scoop.it
Carlsberg's 'Newsroom' felt like a standout content strategy in 2015, combining old-school acumen and great creative with modern PR.
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How Reese’s Took On Its Critics and Won

How Reese’s Took On Its Critics and Won | Online Marketing Case Studies | Scoop.it
When customers took Reese's to task for a disfigured batch of holiday candy, Reese's fired back with an endearing and clever response.
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Case Study: How We Gained More than 100 Links for a Travel Website via Content Marketing

Case Study: How We Gained More than 100 Links for a Travel Website via Content Marketing | Online Marketing Case Studies | Scoop.it
Many small businesses see content marketing as something that you can only be successful with if you are a huge company with a big budget. I was in the same boat for a long time, but after much research...
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Visual Marketing with Hero Shot Images

Visual Marketing with Hero Shot Images | Online Marketing Case Studies | Scoop.it
Are your featured marketing images aiding or hurting leads and sales? Learn how to transition basic images into compelling 'hero shots' that drive EPIC convers…
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A Basic HTML5 Template For Any Project

A Basic HTML5 Template For Any Project | Online Marketing Case Studies | Scoop.it
If you're getting started with HTML5 you'll want to learn how to to develop a basic HTML5 template.
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Optimizing a Low Traffic Site for a 13.5% Uplift [Case Study]

Optimizing a Low Traffic Site for a 13.5% Uplift [Case Study] | Online Marketing Case Studies | Scoop.it
What do you do when you have a low traffic site? Can you still run A/B tests? Well, it depends what you qualify as a low-traffic site. You need to have som
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How A Law Firm Website Increased Their Traffic with Google Search Console Keyword Query Data  

How A Law Firm Website Increased Their Traffic with Google Search Console Keyword Query Data   | Online Marketing Case Studies | Scoop.it
This post outlines how I've used keyword data from Google Search Console to drastically increase organic search traffic to specific pages.
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Lowe’s: the customer journey from search to checkout

Lowe’s: the customer journey from search to checkout | Online Marketing Case Studies | Scoop.it
In which we take a look at the experience of searching for a product, testing the relevancy and helpfulness of its PPC ad, the subsequent landing page and all the way through to checkout.
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When You Rank High Organically But Not Locally (Case Study)

When You Rank High Organically But Not Locally (Case Study) | Online Marketing Case Studies | Scoop.it
You've done everything right in terms of local SEO -- you're even ranking high in organic results -- but you just can't seem to get a place in the map pack. What's wrong? Columnist Joy Hawkins explores.
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How hub pages and internal links are paying off for Mail Online

How hub pages and internal links are paying off for Mail Online | Online Marketing Case Studies | Scoop.it
Combining hub pages for key topics and keywords with a well-planned internal linking can be a very effective SEO strategy.
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How to avoid bad marketing statistics

How to avoid bad marketing statistics | Online Marketing Case Studies | Scoop.it
Marketing now is as much about getting buy-in as it is about doing, well, 'marketing'.
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Two innovative display advertising case studies

Two innovative display advertising case studies | Online Marketing Case Studies | Scoop.it
Recently, we've covered the trends in display advertising as well as some of the issues which came up in 2015.
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Using Kickstarter for SEO

Kickstarter is an internet phenomenon, launching countless projects and products over the past few years. The site occupies a lot of Google real estate, with more than 845,000 keywords appearing in the top 100 Google organic search results.
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How Hotels.com uses email to keep me as a loyal customer

How Hotels.com uses email to keep me as a loyal customer | Online Marketing Case Studies | Scoop.it
Some of my favourite and most dangerous emails are from Hotels.com.
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Two innovative display advertising case studies [APAC]

Two innovative display advertising case studies [APAC] | Online Marketing Case Studies | Scoop.it
Recently, we've covered the trends in display advertising as well as some of the issues which came up in 2015.
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DC vs. Marvel: A Digital Marketing Showdown

DC vs. Marvel: A Digital Marketing Showdown | Online Marketing Case Studies | Scoop.it
DC vs. Marvel: Which comic book and entertainment giant wins in an Digital Marketing showdown?
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