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Is Groupon about to become a one hit blunder?

Is Groupon about to become a one hit blunder? | Online Marketing Campaigns | Scoop.it
Groupon's eclectic CEO Andrew Mason is fighting for his job, and his company is fighting for its life.
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Social Media Statistics 2012 (Infographic)

Social Media Statistics 2012 (Infographic) | Online Marketing Campaigns | Scoop.it
Blog post at : To lend perspective on your social media marketing efforts, it helps to understand the size and growth rates of the different social media p[..]...
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Putting the power of contextual advertising in your hands

Putting the power of contextual advertising in your hands | Online Marketing Campaigns | Scoop.it

Ad Dynamo enables you to associate keywords with your advertisements. These keywords are used to intelligently decide on the best web pages appropriate for your ads, ensuring contextual relevance at all times. Geo targeting lets you specify the country or even city that you'd like to target customers in.

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Smartphones surpass the billion mark

Smartphones surpass the billion mark | Online Marketing Campaigns | Scoop.it
[Marketing & Media South Africa][Lex Faure] According to Gartner, there are over one billion smartphones in the world.
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10 Businesses we admire for brilliant global marketing

10 Businesses we admire for brilliant global marketing | Online Marketing Campaigns | Scoop.it
Learn what a great global marketing presence looks like through ten brand examples.

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Facebook ads really work, just ask Samsung

Facebook ads really work, just ask Samsung | Online Marketing Campaigns | Scoop.it
A three-week Facebook ad campaign for the Galaxy S3 smartphone reached over 105 million unique users, and generated $129 million in sales, a 13-times return on a $10 million ad buy. Read this article by Dan Farber on CNET News.

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3 Elements To Focus on Your Digital Marketing -Social Media Marketing, Facebook, Twitter, LinkedIn & Pinterest Marketing - Business Online 360

3 Elements To Focus on Your Digital Marketing -Social Media Marketing, Facebook, Twitter, LinkedIn & Pinterest Marketing - Business Online 360 | Online Marketing Campaigns | Scoop.it
3 Elements To Focus on Your Digital Marketing http://t.co/piE9PmJp...

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Effective Digital Branding Measurement Requires a Mix of Metrics

Effective Digital Branding Measurement Requires a Mix of Metrics | Online Marketing Campaigns | Scoop.it
New digital-specific metrics mix with longstanding offline and direct-response measurements to determine campaign success...

Via Mazi Klein - Matomy
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Experience Brands and the New Engagement Model

This article looks at new research conducted in the US and China on why people prefer experience brands.

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Why Context Is King in the Future of Digital Marketing

Why Context Is King in the Future of Digital Marketing | Online Marketing Campaigns | Scoop.it
Digital marketers must pay attention to the context in which they are reaching consumers if they have any hope of keeping up in the digital ad age.
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10 Awesome Contextual Ad FAILs

10 Awesome Contextual Ad FAILs | Online Marketing Campaigns | Scoop.it

Contextual advertising is the technology first utilized by Google AdSense to 'magically' match up the ads that appear on a computer.

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Get Paid to Tweet

Get Paid to Tweet | Online Marketing Campaigns | Scoop.it

If you have a Twitter account, you can participate as a Twitter Publisher with Ad Dynamo. Get paid by advertisers to promote topics you support.

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Keywords are 'key' to unlocking the full potential of your campaign

Keywords are 'key' to unlocking the full potential of your campaign | Online Marketing Campaigns | Scoop.it
Internet Marketing can be challenging. If your keywords are used correct, you can to get high ranking on the search engine sites. (Keywords Are Key - Internet Marketing can be challenging.

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7 reasons your social media marketing isn’t taking off

7 reasons your social media marketing isn’t taking off | Online Marketing Campaigns | Scoop.it

7 reasons your social media marketing isn’t taking off http://t.co/0P363zIB...


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Social Media Checklist

Social Media Checklist | Online Marketing Campaigns | Scoop.it
Social Media Checklist is a good tool to have in your social media marketing toolbox...

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Tweets Are About to Get a Whole Lot Longer. Hooray!

Tweets Are About to Get a Whole Lot Longer. Hooray! | Online Marketing Campaigns | Scoop.it
Almost a year ago, I proposed that Twitter double its character limit from 140 to 280. The microblogging site long ago outgrew its original purpose as a platform for simple status updates.

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Brand Marketers Cling to Direct-Response Habits Online

Brand Marketers Cling to Direct-Response Habits Online | Online Marketing Campaigns | Scoop.it
US ad agencies spend a greater share of budgets on branding campaigns than UK counterparts...

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As Online Video Campaigns Ramp Up, Metrics Present a Challenge

As Online Video Campaigns Ramp Up, Metrics Present a Challenge | Online Marketing Campaigns | Scoop.it
Advertisers rely on views, brand lift and sales impact at almost the same levels...

Via Mazi Klein - Matomy
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