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Online Marketing News Elon Musk, Instagram vs Snapchat, SEO Wanabee

Online Marketing News Elon Musk, Instagram vs Snapchat, SEO Wanabee | Online Marketing | Scoop.it
Elon Musk on the rise as social executive, how Instagram CEO tips hat to Snapchat, the mighty Rainmaker Platform, and what you need to become a SEO PBN Jedi
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Online Marketing News and Expert Advice – February 2015

It’s time for another post in the news series which shares my favorite internet marketing tips for February 2015. There is a lot of junk to sort through so here are my best recommendations.
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How to Promote Your Business with Brand Ambassadors using Visual Content Marketing

How to Promote Your Business with Brand Ambassadors using Visual Content Marketing | Online Marketing | Scoop.it
Passionate brand advocates can provide marketing on steroids. On a social web they boost sharing, enable crowd sourced marketing and they do it for free. They are your online tribe of brand ambassadors….

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, July 11, 2015 8:03 PM

The power of "word-of-mouth"


According to a recent Nielsen survey, 84 percent of those surveyed ‘always’ or ‘sometimes’ take action based on personal recommendations. Further still, 70 percent said they took action because they followed someone’s recommendation online.


Paul shares great examples and insight. Who or what  influenced your last significant purchase?

Kay Bradford's curator insight, July 28, 2015 10:54 AM

Visual content can help you better fuel word-of-mouth marketing. "According to a recent Nielsen survey, 84 percent of those surveyed ‘always’ or ‘sometimes’ take action based on personal recommendations. Further still, 70 percent said they took action because they followed someone’s recommendation online."

Érica Ariano's curator insight, August 8, 2015 6:14 AM

The power of "word-of-mouth"

 

According to a recent Nielsen survey, 84 percent of those surveyed ‘always’ or ‘sometimes’ take action based on personal recommendations. Further still, 70 percent said they took action because they followed someone’s recommendation online.

 

Paul shares great examples and insight. Who or what  influenced your last significant purchase?

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SEO Crisis: User Experience vs. Backlinks

SEO Crisis: User Experience vs. Backlinks | Online Marketing | Scoop.it

Over at Entrepreneur, Jayson DeMers wrote a controversial SEO guide that is technically correct, but potentially misleading to small businesses.

 

His thesis is pretty straightforward: "The happier your users are when they visit your site, the higher you're going to rank." Simply put, you don't need advanced technical skills to do SEO right. Just create great content, lower your bounce rate, and watch your rankings rise.

 

He suggests that the key to successful SEO campaigns involves six points:

 

- Great user experience

- Quality content

- Being recognized as an authority

- Social media marketing

- Building your local reputation

- Using modern content management systems

 

Read More: http://searchenginewatch.com/sew/opinion/2422389/seo-crisis-user-experience-vs-backlinks


Via Antonino Militello
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Rod Bridge's curator insight, August 19, 2015 8:56 AM

I think you need both!

Tim O'Keefe's comment, August 19, 2015 12:41 PM
Google knows you rmetrics with or without analytics now. So if you are getting bounces they know. If your engagement and pages suck they know. So why would they refer more to you when you keep treating what they give you poorly. Same with paid. They will raise the rate. You will pay more for the ticket to the dance than the guy with lots of engagement.
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Scoop.it ranked best content marketing software app by GetApp

Scoop.it ranked best content marketing software app by GetApp | Online Marketing | Scoop.it
Check out the top 25 cloud-based Content Marketing apps on GetApp and read the quarterly report on industry trends and insights.

Via Brian Yanish - MarketingHits.com
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Brian Yanish - MarketingHits.com's curator insight, July 13, 2015 10:43 AM
I agree Scoop.it is the best content marketing software I've used.
Gust MEES's curator insight, July 13, 2015 12:39 PM
Check out the top 25 cloud-based Content Marketing apps on GetApp and read the quarterly report on industry trends and insights.


Learn more:


http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=Curation


Dennis Swender's curator insight, August 10, 2015 12:05 PM
Check out the top 25 cloud-based Content Marketing apps on GetApp and read the quarterly report on industry trends and insights.

 

Learn more:

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=Curation

 

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50 Great Marketing Statistics You Don’t Want to Miss

50 Great Marketing Statistics You Don’t Want to Miss | Online Marketing | Scoop.it
We’ve compiled a list of 50 of the best marketing statistics that every marketing professional or business executive will want to know. So if you are a marketing data geek or maybe just curious to see where your marketing strategies compare, read on!

Via Brian Yanish - MarketingHits.com
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Online Marketing News and Expert Advice – January 2015

Online Marketing News and Expert Advice – January 2015 | Online Marketing | Scoop.it
Internet marketing profits tips, joint venture strategies to skyrocket your income.
ValPopescu's insight:

Latest news on digital marketing trends… and since there is a demand for this kind of stuff, I will continue to bring you the most significant information on a monthly basis. Even this post is a short one, there are some great ideas and tips inside. - See more at: http://www.internetmarketingprofitscenter.com/blog/online-marketing-news-expert-advice-january-2015/

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Top 7 SEO And Content Predictions For 2015

Top 7 SEO And Content Predictions For 2015 | Online Marketing | Scoop.it

In just two weeks we’ll be into 2015 (scary I know!) – so with that in mind, today seemed like the perfect day to start looking ahead to 2015 to see what the next 12 months might hold for the digital industry.

 




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The Four SEO and Marketing Pillars of Online Business

The Four SEO and Marketing Pillars of Online Business | Online Marketing | Scoop.it

There are four basic elements to optimizing your online business for sales, success and conversion.

- Engaging Content that converts visitors in to loyal fans

- A technically efficient and fast website

- Outreach or Social Media that makes contact with potential customers or clients

- Building Links and Networks across your industry...


Via Jeff Domansky
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Marco Favero's curator insight, November 30, 2014 5:54 AM

aggiungi la tua intuizione ...

Experienceexchange's curator insight, November 30, 2014 8:54 AM

If you have a Online Business or thinking of starting one, read this article! (Isabelle)

Chuck Taylor's curator insight, December 1, 2014 9:33 AM

Some good basic reminders

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A Guide when Designing The Perfect Company Logo #Infographic

A Guide when Designing The Perfect Company Logo #Infographic | Online Marketing | Scoop.it
A logo if the first time customer see when remember your brand. So the perfect logo design is very important in your business. But how to make the perfect logo? A study of world top brands found that Color and Font is two important aspect to consider when designing your business logo.

Via Brian Yanish - MarketingHits.com
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Marco Favero's curator insight, November 26, 2014 12:33 PM

aggiungi la tua intuizione ...

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8 Steps to a Solid Social Media Strategy

8 Steps to a Solid Social Media Strategy | Online Marketing | Scoop.it

In thinking about social media marketing, you have to remove your corporate cap and instead think like a fun party guest, focusing on how you can develop relevant, interesting, enjoyable, and ultimately share-worthy content. From there, a following and uptick in sales are only natural.

 

What do great party guests have? First of all, they look sharp and presentable. That’s where a good social media page design comes in handy. You don’t want your looks to deter potential fans. Secondly, they are polite and warm. You want your social media messages to have a positive, engaging tone. Thirdly, they illuminate a room with sparkling conversation. They bring a dish to pass or a gift for the host. You can achieve these objectives by crafting thoughtful blog content to share and offering special deals for your social media audience....


Via Jeff Domansky
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Jeff Domansky's curator insight, November 26, 2014 2:52 AM

Mandy McEwen shares 8 practical ways to get your social strategy working for you.

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The 6 Step Social Media Marketing Strategy Plan for Your Business.

The 6 Step Social Media Marketing Strategy Plan for Your Business. | Online Marketing | Scoop.it

A social media plan includes many of the same elements of a traditional marketing plan. Here is a template for a social media marketing strategy


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Morgan Lefkof's curator insight, November 23, 2014 9:25 PM

This article discusses a social media marketing strategy plan for a business. This strategy uses six steps. The first step is to find a social media manager. It is important to have someone in charge of monitoring the platforms and posting content. The second step is to create branded pages. Once the company decides which sites they want to use, it should then create the sites and make sure they all have the same look and feel as the company’s website. The third step is to develop a planning calendar. This will outline the number of posts, time of the posts, and the content in each post. The fourth step is to generate engaging content. The content should include something followers would be willing to share. The fifth step is to monitor responses and track results. There are many outside companies that use social media analytic programs that record feedback. The last step is to use results to understand consumer behavior and reaction to your business. This can help to identify strengths and weaknesses of a company.

            Social media use is continuing to increase at a rapid rate. It is important that companies create a strategy so that their company does not go under. This article gives a list of ways a company could successfully create this strategy. The better the strategy, the better the company will do. 

Leo J. Bogee III's curator insight, November 24, 2014 1:55 AM

Prediction #6: Myspace, Love it or Hate it, Will Grow

Olga Kudriavtseva 's curator insight, November 25, 2014 4:31 AM

G

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Scoop.it among top 10 content marketing brands

Scoop.it among top 10 content marketing brands | Online Marketing | Scoop.it
We're back with content marketing! After our initial post on content marketing influencers in last March, we are back with an updated list with even more thought leaders, network maps and insights. At Onalytica we were really excited to see that the content marketing community enjoyed the list we posted earlier this year and we wanted to provide them with a wider view on the online debate around content marketing.
ValPopescu's insight:

Well done!

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ropesemphasize's comment, January 14, 2015 1:41 AM
Thats fabulous...
tosserestonian's comment, January 18, 2015 11:20 PM
Its tremendous :)
tosserestonian's comment, January 18, 2015 11:20 PM
Its tremendous :)
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Social Media Marketing Trends of 2015

Social Media Marketing Trends of 2015 | Online Marketing | Scoop.it
Social media marketing trends of 2015 marketers are focusing upon to increase their brand visibility across different social platforms.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, September 14, 2015 3:35 PM

"Live content is more important at the right time instead of real time" 


Engaging your customers = building customer relationships


How are you connecting and facilitating ongoing engagement with your customers via mobile?

Patricia Guzmán Aponte's curator insight, September 17, 2015 12:48 PM

Focus on connecting at the right time with the right content and visual engagement.

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Your Customers Are Your Brand!

Your Customers Are Your Brand! | Online Marketing | Scoop.it
“Marketing is a (buyer) journey, not a destination”

Via Eric_Determined / Eric Silverstein
ValPopescu's insight:

Marketing has shifted from top of the funnel advertising to multi-touch #engagement across the entire buyer’s journey with new and significant emphasis on customer loyalty and advocacy.

 

Digital marketing and big #data are the great enablers to iterative and “growth-hack” marketing.

 

Marketers are anticipating where their customers like to be and providing helpful content, context and access at those points. This is the buyer’s #journey #mapping, it has pivoted #marketing to invest along the entire journey with an emphasis on #digital and #content.

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Eric_Determined / Eric Silverstein's curator insight, October 5, 2015 11:39 PM

Valuable insight from Brand Quarterly interview with Pete Krainik, CEO of the CMO Club.


"Marketing has shifted from top of the funnel advertising to multi-touch #engagement across the entire buyer’s journey with new and significant emphasis on customer loyalty and advocacy.

 

Digital marketing and big #data are the great enablers to iterative and “growth-hack” marketing.

 

Marketers are anticipating where their customers like to be and providing helpful content, context and access at those points. This is the buyer’s #journey #mapping, it has pivoted #marketing to invest along the entire journey with an emphasis on #digital and #content.

 

True customer-centricity and meeting your customer at their preference points are the basis of revenue generation that leads to #loyalty and then leads to #advocacy."

Mery Elvis Mt's curator insight, October 7, 2015 7:42 PM

Si tenemos un negocio, todos somos Atención y Servicio al Cliente 

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3 factors reinventing customer experience design

3 factors reinventing customer experience design | Online Marketing | Scoop.it
Why jobs, journeys and decisions are more important than personas, interactions and emotions.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, August 17, 2015 9:57 PM

"Best practice in experience design today is to identify the key decisions that customers make to do their jobs and provide the right decision support to help customers make their decisions better."


Share your views on customer experience designs.

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The future of typography in Web design

The future of typography in Web design | Online Marketing | Scoop.it

“With the rebirth of flat design and the popularity of minimalism, typography is taking a more central role in Web design.” In modern Web design, we’re seeing five typographical trends emerging:Extreme size (large and small)Superimposed on imagesCreative use of simple typefacesCustom typefaceArtistic fontsThese styles are not mutually exclusive, and in fact are usually combined (as we’ll explain later).


Via Brian Yanish - MarketingHits.com
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Content Marketing Without the Content? | TheNextWeb

Content Marketing Without the Content? | TheNextWeb | Online Marketing | Scoop.it

Scoop.it Content Director is a suite of features to assist small-to-medium-sized businesses with both creation and curation. Given the number of companies using content as part of their marketing strategy (and the number of journalists who have jumped ship from traditional media jobs to marketing roles in recent year), Scoop.it has a big market to address here.

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resolvednurtured's curator insight, November 19, 2015 12:33 AM

Martin Bryant reports on our latest launch on TheNextWeb. 


When I pitched him first about Scoop.it back when we were still in private beta, he called it "blogging without blogging" - which does make sense and is an expression I still like to use. So when I told him over coffee in San Francisco about our coming launch of Scoop.it Content Director, he went "oh, so this time you' redoing Content Marketing without the Content!".


Not quite this time as Scoop.it Content Director also helps manage created content but a good expression nevertheless as it describes the state of most SMBs: trying to do content marketing without (much) content.

resolvednurtured's comment, November 19, 2015 12:34 AM
Thats impressive...
Vladimir Kukharenko's curator insight, April 1, 9:51 AM

Martin Bryant reports on our latest launch on TheNextWeb. 


When I pitched him first about Scoop.it back when we were still in private beta, he called it "blogging without blogging" - which does make sense and is an expression I still like to use. So when I told him over coffee in San Francisco about our coming launch of Scoop.it Content Director, he went "oh, so this time you' redoing Content Marketing without the Content!".


Not quite this time as Scoop.it Content Director also helps manage created content but a good expression nevertheless as it describes the state of most SMBs: trying to do content marketing without (much) content.

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Four online marketing metrics to obsess about - Schaefer Marketing Solutions: We Help Businesses {grow}

Four online marketing metrics to obsess about - Schaefer Marketing Solutions: We Help Businesses {grow} | Online Marketing | Scoop.it

► Receive a FREE daily summary of The Marketing Technology Alert ◄


Via marketingIO
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marketingIO's curator insight, February 5, 2015 9:26 PM

One pros take on the important metrics to follow. Time on site: I look at Bounce Rates, as Time on Site may not be the most reliable stat.

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How to Manufacture Desire, Get More Customers and Make Them Love You

How to Manufacture Desire, Get More Customers and Make Them Love You | Online Marketing | Scoop.it
ValPopescu's insight:

Everybody wants customers, but USERS are also a goldmine. Never thought how deeply things are going here. Whatever you are, a small or large business, you need to create habits.

 

But do you know how companies create form habits? The answer is simple: they manufacture desire! Nir Eyal call these experiences "Hooks", and the more often users run through them, the more likely they are to self-trigger.

 

Hooks are everywhere, hooks surround us – in apps, sports, movies, games, and even our jobs. Hooks can be found in virtually any experience that burrows into our minds (and often wallets).

 

This article is a short review of an excellent new book called "Hooked: How to Build Habit-Forming Products" by Nir Eyal.

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How to Drive Real ROI with Content Promotion

How to Drive Real ROI with Content Promotion | Online Marketing | Scoop.it

Learn the strategies and platforms for effective content marketing promotion to get more eyes on the pieces you produce.


Via Kamal Bennani
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How to Use SWOT Analyses for Smarter Content Strategies

How to Use SWOT Analyses for Smarter Content Strategies | Online Marketing | Scoop.it

It's the most wonderful time of the year for content marketers. This time of year is when you measure your impact on this year's company goals and uncover opportunities for moving the needle on next year's.

But when most people run these analyses and calculate next year's predictions, they forget about one crucial thing: market conditions. They're so focused on internal metrics and results that they miss out on some fascinating, high-level insights. 

One way to analyze both internal and market conditions is through a content SWOT analysis. It provides a strategic view of the main opportunities and challenges that exist with content marketing in your market. The outcome of this analysis should be a high-level action plan containing the most important tasks that will impact the success of your content marketing.

This post walks you through the basics of a content SWOT analysis and show you how you can use one in next year's planning process.


Via Brian Yanish - MarketingHits.com
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Dalibor Čotar's curator insight, November 30, 2014 3:14 AM

dodate vpogled ...

Comunicologos.com's curator insight, November 30, 2014 10:13 AM

FODA y Marketing de Contenidos

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Twitter’s New App Helps Plan Holiday Promotions

Twitter’s New App Helps Plan Holiday Promotions | Online Marketing | Scoop.it

Earlier this month, Twitter launched a free app to assist small businesses with their holiday marketing.

Called Twitter Small Business Planner, the app offers “tactical guidance just in time for the busy holiday season,” to quote from Twitter’s Small Business Blog.

 


Via Kamal Bennani
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Marco Favero's curator insight, November 27, 2014 9:21 AM

aggiungi la tua intuizione ...

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Social Media Marketing: Build Your Business on Google+ - #infographic - Digital Information World

Social Media Marketing: Build Your Business on Google+ - #infographic - Digital Information World | Online Marketing | Scoop.it

This infographic will guide you towards the basics of Google Plus for business, optimizing your profile and more.

 

► Receive a FREE daily summary of The Marketing Technology Alert ◄


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Marco Favero's curator insight, November 22, 2014 6:41 PM

aggiungi la tua intuizione ...

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Pinterest: The Social Search Goldmine

Pinterest: The Social Search Goldmine | Online Marketing | Scoop.it

Search marketers have always understood and appreciated the incredible ranking power behind social media properties. Sites like YouTube, Facebook and Twitter always had an impressive ability to rank highly in Google for extremely competitive terms due to their strong domain authority.

But while it is great to capture that high ranking position, it often presented a challenge when it came to actually driving that traffic back to the brand site. It was either a challenge due to the ability to place prominent gateway links on the social property pages itself, or there was really no purpose or logical reason to send the user to an additional page.

Take YouTube, for example. The video site is a great property for capturing “how to” and instructional queries; however, the only way to get the viewer to your brand site is via an overlay on the video or a link inside the description. Furthermore, the searcher’s actual query – e.g. “how to remove grass stains” — is often already answered in the video itself, thus eliminating the need for further research (or a visit to the website).


Via Brian Yanish - MarketingHits.com
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David Sousa's curator insight, November 23, 2014 5:08 PM

A new player is emerging in the social search landscape and it’s Pinterest. According to the article, over the last 12-18 months, the number of search engine results containing Pinterest content has nearly doubled. Its biggest search topics have to do with beauty, hair, and home, which has seen an increase of over 400 percent year-over-year. That is insane! Pinterest users going in with a certain mindset when searching for topics. They know what they want to view and fully expect to be brought to the product page when they click on the image or link they are viewing. A big part that is playing in the success of Pinterest is that it is delivering high quality and value traffic. The charts within the article show the overwhelming dominance that Pinterest has in terms of referral traffic. I have never used Pinterest before. I mainly thought of it as a site for females because most topics of pins are beauty, hair, clothing, and other topics that I am obviously not interested in. But it appears that it is becoming more than that now. I could probably go in with the mindset of looking for sports related pins or helpful workout tips which would make the site more interesting for me to use. However, I am trying to step away from social media and other networks so I doubt I will ever enter the world of Pinterest. It is interesting to see that it is making a rise in terms of social searching.

Rachel Turner Dool's curator insight, December 1, 2014 10:38 PM

A platform to continue to watch