Passionate brand advocates can provide marketing on steroids. On a social web they boost sharing, enable crowd sourced marketing and they do it for free. They are your online tribe of brand ambassadors….
Over at Entrepreneur, Jayson DeMers wrote a controversial SEO guide that is technically correct, but potentially misleading to small businesses.
His thesis is pretty straightforward: "The happier your users are when they visit your site, the higher you're going to rank." Simply put, you don't need advanced technical skills to do SEO right. Just create great content, lower your bounce rate, and watch your rankings rise.
He suggests that the key to successful SEO campaigns involves six points:
We’ve compiled a list of 50 of the best marketing statistics that every marketing professional or business executive will want to know. So if you are a marketing data geek or maybe just curious to see where your marketing strategies compare, read on!
In just two weeks we’ll be into 2015 (scary I know!) – so with that in mind, today seemed like the perfect day to start looking ahead to 2015 to see what the next 12 months might hold for the digital industry.
A logo if the first time customer see when remember your brand. So the perfect logo design is very important in your business. But how to make the perfect logo? A study of world top brands found that Color and Font is two important aspect to consider when designing your business logo.
In thinking about social media marketing, you have to remove your corporate cap and instead think like a fun party guest, focusing on how you can develop relevant, interesting, enjoyable, and ultimately share-worthy content. From there, a following and uptick in sales are only natural.
What do great party guests have? First of all, they look sharp and presentable. That’s where a good social media page design comes in handy. You don’t want your looks to deter potential fans. Secondly, they are polite and warm. You want your social media messages to have a positive, engaging tone. Thirdly, they illuminate a room with sparkling conversation. They bring a dish to pass or a gift for the host. You can achieve these objectives by crafting thoughtful blog content to share and offering special deals for your social media audience....
We're back with content marketing! After our initial post on content marketing influencers in last March, we are back with an updated list with even more thought leaders, network maps and insights. At Onalytica we were really excited to see that the content marketing community enjoyed the list we posted earlier this year and we wanted to provide them with a wider view on the online debate around content marketing.
Marketing has shifted from top of the funnel advertising to multi-touch #engagement across the entire buyer’s journey with new and significant emphasis on customer loyalty and advocacy.
Digital marketing and big #data are the great enablers to iterative and “growth-hack” marketing.
Marketers are anticipating where their customers like to be and providing helpful content, context and access at those points. This is the buyer’s #journey #mapping, it has pivoted #marketing to invest along the entire journey with an emphasis on #digital and #content.
“With the rebirth of flat design and the popularity of minimalism, typography is taking a more central role in Web design.” In modern Web design, we’re seeing five typographical trends emerging:Extreme size (large and small)Superimposed on imagesCreative use of simple typefacesCustom typefaceArtistic fontsThese styles are not mutually exclusive, and in fact are usually combined (as we’ll explain later).
Scoop.it Content Director is a suite of features to assist small-to-medium-sized businesses with both creation and curation. Given the number of companies using content as part of their marketing strategy (and the number of journalists who have jumped ship from traditional media jobs to marketing roles in recent year), Scoop.it has a big market to address here.
Everybody wants customers, but USERS are also a goldmine. Never thought how deeply things are going here. Whatever you are, a small or large business, you need to create habits.
But do you know how companies create form habits? The answer is simple: they manufacture desire! Nir Eyal call these experiences "Hooks", and the more often users run through them, the more likely they are to self-trigger.
Hooks are everywhere, hooks surround us – in apps, sports, movies, games, and even our jobs. Hooks can be found in virtually any experience that burrows into our minds (and often wallets).
This article is a short review of an excellent new book called "Hooked: How to Build Habit-Forming Products" by Nir Eyal.
It's the most wonderful time of the year for content marketers. This time of year is when you measure your impact on this year's company goals and uncover opportunities for moving the needle on next year's.
But when most people run these analyses and calculate next year's predictions, they forget about one crucial thing: market conditions. They're so focused on internal metrics and results that they miss out on some fascinating, high-level insights.
One way to analyze both internal and market conditions is through a content SWOT analysis. It provides a strategic view of the main opportunities and challenges that exist with content marketing in your market. The outcome of this analysis should be a high-level action plan containing the most important tasks that will impact the success of your content marketing.
This post walks you through the basics of a content SWOT analysis and show you how you can use one in next year's planning process.
Search marketers have always understood and appreciated the incredible ranking power behind social media properties. Sites like YouTube, Facebook and Twitter always had an impressive ability to rank highly in Google for extremely competitive terms due to their strong domain authority.
But while it is great to capture that high ranking position, it often presented a challenge when it came to actually driving that traffic back to the brand site. It was either a challenge due to the ability to place prominent gateway links on the social property pages itself, or there was really no purpose or logical reason to send the user to an additional page.
Take YouTube, for example. The video site is a great property for capturing “how to” and instructional queries; however, the only way to get the viewer to your brand site is via an overlay on the video or a link inside the description. Furthermore, the searcher’s actual query – e.g. “how to remove grass stains” — is often already answered in the video itself, thus eliminating the need for further research (or a visit to the website).
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.