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Rescooped by Susan Kirk from Content Marketing & Content Strategy
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The All-in-One Content Marketing Playbook for Startups |

The All-in-One Content Marketing Playbook for Startups | | Marketing | Scoop.it
You've heard you're supposed to have a content strategy. But what exactly is a content strategy, and is it worth creating one for your business? This ultimate guide to content strategies will teach you everything you need to know. Plus, download a 14-tab worksheet... because starting from scratch sucks.

Via Stefano Principato
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Jérémy Pradier's curator insight, April 29, 4:18 AM

Let's go to Content marketing land !

Rescooped by Susan Kirk from digital strategy
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Infographic: Smart Ways to Combine Content Marketing with SEO

Infographic: Smart Ways to Combine Content Marketing with SEO | Marketing | Scoop.it

“Infographic: Smart Ways to Combine Content Marketing with SEO by Douglas Karr on Marketing Technology Blog”


Via Stefano Principato, Susan Kirk
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Stefano Principato's curator insight, April 23, 2014 4:32 PM

This infographic combines a ton of tools and distribution sites where you can reach multiple audiences.

Olivier Milo's curator insight, April 23, 2014 5:43 PM

Fantastic infographic shared by @Stefano Principato

Rescooped by Susan Kirk from MarketingHits
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7 Ways To Repurpose Your Content Visually #Infographic

7 Ways To Repurpose Your Content Visually #Infographic | Marketing | Scoop.it
Entrepreneurs and marketers in 2015 understand the constant demand for original content online. Every online publication wants something new, "innovative" and engaging, they want content that's never been seen anywhere else before. But with over 211 million pieces of content being produced every minute, the likelihood of coming up with something truly original and unique is reducing every day. 

Via Brian Yanish - MarketingHits.com
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Marco Favero's curator insight, October 15, 2015 11:14 AM

aggiungere la vostra comprensione ...

Rescooped by Susan Kirk from Engagement metrics
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Web Analytics 101: Definitions: Goals, Metrics, KPIs, Dimensions, Targets

Web Analytics 101: Definitions: Goals, Metrics, KPIs, Dimensions, Targets | Marketing | Scoop.it
“ An understanding of these 7 standard web analytics definitions is the key to success: Objectives, Goals, Metrics, Key Performance Indicators, Targets, Dimensions, Segments.”
Via valeriabaudo
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Rescooped by Susan Kirk from Marketing
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Infographic: Smart Ways to Combine Content Marketing with SEO

Infographic: Smart Ways to Combine Content Marketing with SEO | Marketing | Scoop.it
“Infographic: Smart Ways to Combine Content Marketing with SEO by Douglas Karr on Marketing Technology Blog”
Via Stefano Principato, Susan Kirk
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Stefano Principato's curator insight, April 23, 2014 4:32 PM

This infographic combines a ton of tools and distribution sites where you can reach multiple audiences.

Olivier Milo's curator insight, April 23, 2014 5:43 PM

Fantastic infographic shared by @Stefano Principato

Rescooped by Susan Kirk from Content Marketing & Content Strategy
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Why Do People Share? The Science & Psychology Behind Viral Content

Why Do People Share? The Science & Psychology Behind Viral Content | Marketing | Scoop.it
Human beings are complex.We are unique, impulsive creatures with a deep desire to be liked and accepted.We all want to be loved and we all want to present the best version of ourselves.And what better way to portray that idyllic image of ourselves than through social media?Social media enables us to show other people what we’re really about.It allows us to let other people know what we care about, our aspirations and how we live (or wish to live) our life.Whether or not this representation is real or not is irrelevant.
Via Stefano Principato
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Rescooped by Susan Kirk from MarketingHits
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The Power Of Social Media #INFOGRAPHIC

The Power Of Social Media #INFOGRAPHIC | Marketing | Scoop.it
“Did you know that more than 500 million tweets are sent each and every day on Twitter?”
Via Brian Yanish - MarketingHits.com
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Rescooped by Susan Kirk from Social Media, SEO, Mobile, Digital Marketing
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16 Blogging Resources to Improve Your Blo

16 Blogging Resources to Improve Your Blo | Marketing | Scoop.it

Do you blog regularly?

Are you looking for tools to make the process easier?

Blogging is hard work and it takes a lot of time to do it well. Wouldn’t it be great if you could streamline parts of that process?

In this article, you’ll find a list of tools, apps and advice you can use to find your groove and take care of blogging business.


Via Kamal Bennani
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Rescooped by Susan Kirk from Social Media, SEO, Mobile, Digital Marketing
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5 ways to deal with a social media crisis

5 ways to deal with a social media crisis | Marketing | Scoop.it

Not all crises need be damaging – in fact, if you take the right steps you may end up coming out of it in better shape than you imagined.


Via Kamal Bennani
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Rescooped by Susan Kirk from Content Marketing & Content Strategy
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CONTENT MARKETING TOOLS: THE ULTIMATE LIST

CONTENT MARKETING TOOLS: THE ULTIMATE LIST | Marketing | Scoop.it
CONTENT MARKETING TOOLS: THE ULTIMATE LIST http://www.curata.com just updated its Ultimate Content Marketing Tools List. Demand for businesses to provide their readers with the best content available...

Via Stefano Principato
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Rescooped by Susan Kirk from Innovación educativa y social
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[Infographic] Social Media Explained (With Coffee)

[Infographic] Social Media Explained (With Coffee) | Marketing | Scoop.it

I was inspired by the viral image of the white board and donut analogy... I wanted to share something prettier than a white board... and I li... (RT @_rebeccajackson: Social Media explained with coffee!


Via ThePinkSalmon, MyKLogica, jose antonio gabelas, María del Carmen Quiñones Martínez
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Maria Carmen King's curator insight, April 9, 2013 4:59 PM

Very cute and simple.

Laurens ten Hagen's comment, April 10, 2013 4:28 AM
Nice Infographic! Love Coffee...;-)
Roger Harris's curator insight, April 11, 2013 4:16 PM

Social media and coffee are natural soulmates.

Rescooped by Susan Kirk from MarketingHits
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25 Top Content Marketing Tools Every Marketer Should Use

25 Top Content Marketing Tools Every Marketer Should Use | Marketing | Scoop.it
Content marketing has several benefits but the most important factors which made content marketing the hottest trends is its ability to increase visibility and create business branding and awareness. Since 2013, it’s the most talked about topic in blogging and seo communities. Content is the king, and with the help of content you can reach huge number of people and new readers across several platforms. Every business model requires a well-structured strategy; same is applicable for content marketing. Its no-way different from marketing rather it’s an integral part of your marketing strategies. But, before you head-off to start your content marketing campaigns, you must learn about the tools which will help you a lot in your marketing and will make it lot easier. Social Media Strategies Summit has created an outstanding infographic on 25 content marketing tools and has divided them in 5 categories (5 tools in each category) which are content curation, content creation, finding content writers, content promotion and content marketing analytics. These are the must have tools for every marketer who uses content marketing on a daily basis. It’s a simple infographic, but can help you a lot in your business’s content marketing strategy....
Via Jeff Domansky, malek, AceConcierge, Brian Yanish - MarketingHits.com
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Rescooped by Susan Kirk from CrowdSourcing InfoGraphics
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The 9 Types of Facebook Users [INFOGRAPHIC]

The 9 Types of Facebook Users [INFOGRAPHIC] | Marketing | Scoop.it
Everyone has his or her own social media style, but there are definite patterns in Facebook user behavior. For businesses hoping to utilize Facebook's advertising potential, identifying and targeting specific types of users can help narrow more meaningful audiencesThis infographic from Optify highlights everyone's favorite Facebook users, from the Gamer to the Stalker and everyone in betweenSee any that look familiar?
Via Berend de Jonge
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Rescooped by Susan Kirk from MarketingHits
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Social Platform Audiences Cheat Sheet #Infographic

Social Platform Audiences Cheat Sheet #Infographic | Marketing | Scoop.it
Each social media platform has it's own unique audience. This infographic breaks down some of the key audience stats for each of the major networks. 

Via Brian Yanish - MarketingHits.com
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Kim Harris's curator insight, March 28, 12:03 PM
Share your insight
Rescooped by Susan Kirk from digital strategy
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What Are Your Customers Like? Meet Mike, Your Customer in 2015 #INFOGRAPHIC

What Are Your Customers Like? Meet Mike, Your Customer in 2015 #INFOGRAPHIC | Marketing | Scoop.it
To know how to provide appropriately for you customers, you need to know who they are. And what they need. And what they like.

What are you customers like this year?

Via Brian Yanish - MarketingHits.com, Susan Kirk
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Rescooped by Susan Kirk from Social Media, SEO, Mobile, Digital Marketing
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7 Ways to Humanize Your Brand

7 Ways to Humanize Your Brand | Marketing | Scoop.it

Brands are made by humans, so why do we sometimes feel like the marketing messages being delivered are robotic? 7 ways to humanize your brand.


Via Kamal Bennani
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Marco Favero's curator insight, September 21, 2015 2:38 AM

aggiungere la vostra comprensione ...

Rescooped by Susan Kirk from Content Marketing & Content Strategy
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Infographic: Anatomy of a Perfect Event

Infographic: Anatomy of a Perfect Event | Marketing | Scoop.it
“Infographic: Anatomy of a Perfect Event by Douglas Karr on Marketing Technology Blog”
Via Stefano Principato
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Rescooped by Susan Kirk from Content Marketing & Content Strategy
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Infographic: Smart Ways to Combine Content Marketing with SEO

Infographic: Smart Ways to Combine Content Marketing with SEO | Marketing | Scoop.it
“Infographic: Smart Ways to Combine Content Marketing with SEO by Douglas Karr on Marketing Technology Blog”
Via Stefano Principato
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Stefano Principato's curator insight, April 23, 2014 4:32 PM

This infographic combines a ton of tools and distribution sites where you can reach multiple audiences.

Olivier Milo's curator insight, April 23, 2014 5:43 PM

Fantastic infographic shared by @Stefano Principato

Rescooped by Susan Kirk from Content Marketing & Content Strategy
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Online Content Generation: Minute By Minute

Online Content Generation: Minute By Minute | Marketing | Scoop.it
“Online content generation--do you know how much is created every minute? 15 facts and 3 insights you need for your content marketing”
Via Stefano Principato
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Rescooped by Susan Kirk from Content Marketing & Content Strategy
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How to Identify Relevant Hashtags for Your Business

How to Identify Relevant Hashtags for Your Business | Marketing | Scoop.it
Identifying the right hashtags is critical when it comes to social monitoring and engagement. Try this three-step method using a few favorite Twitter tools – Twitonomy, Hashtagify.me, and RiteTag.

Via Stefano Principato
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Stefano Principato's curator insight, March 10, 2014 8:07 AM

I hope these Twitter tools allow you to identify and build engaging relationships within your online community.

It is critical to select appropriate keywords as some Twitter accounts may spam a particular hashtag with irrelevant content.

Rescooped by Susan Kirk from Social Media, SEO, Mobile, Digital Marketing
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How to Reduce Website Bounce Rate and Make Your First 10 Seconds Count

How to Reduce Website Bounce Rate and Make Your First 10 Seconds Count | Marketing | Scoop.it
Bounce rate data suggests you have between five and 10 seconds to capture a visitor’s attention. Here`s how to make those seconds count for your website.
Via Kamal Bennani
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Rescooped by Susan Kirk from Search Engine Marketing Trends
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Announcing the Brand New Beginner's Guide to Social Media

Announcing the Brand New Beginner's Guide to Social Media | Marketing | Scoop.it
It is my great honor and pleasure to announce a second beginner's guide from Moz: The Beginner's Guide to Social Media. Level-up your game and take a look; we hope you enjoy it!

Via Igniva Solutions
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Rescooped by Susan Kirk from The MarTech Digest
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Social media cheat sheet – super speedy, all you needy - The Pink Group | #TheMarketingTechAlert

Social media cheat sheet – super speedy, all you needy - The Pink Group | #TheMarketingTechAlert | Marketing | Scoop.it
Super speedy, all you needy, social media cheat sheet. Everything you need to know about branding your social media channels.

Via marketingIO
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marketingIO's curator insight, January 23, 2014 8:05 PM

Probably the BEST cheat sheet I've seen.


You'll need to click through to see each cheat sheet for T, FB, G+, LI, and more.

Rescooped by Susan Kirk from MarketingHits
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25 Top Content Marketing Tools Every Marketer Should Use

25 Top Content Marketing Tools Every Marketer Should Use | Marketing | Scoop.it
Content marketing has several benefits but the most important factors which made content marketing the hottest trends is its ability to increase visibility and create business branding and awareness. Since 2013, it’s the most talked about topic in blogging and seo communities. Content is the king, and with the help of content you can reach huge number of people and new readers across several platforms. Every business model requires a well-structured strategy; same is applicable for content marketing. Its no-way different from marketing rather it’s an integral part of your marketing strategies. But, before you head-off to start your content marketing campaigns, you must learn about the tools which will help you a lot in your marketing and will make it lot easier. Social Media Strategies Summit has created an outstanding infographic on 25 content marketing tools and has divided them in 5 categories (5 tools in each category) which are content curation, content creation, finding content writers, content promotion and content marketing analytics. These are the must have tools for every marketer who uses content marketing on a daily basis. It’s a simple infographic, but can help you a lot in your business’s content marketing strategy....
Via Jeff Domansky, malek, AceConcierge, Brian Yanish - MarketingHits.com
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Rescooped by Susan Kirk from MarketingHits
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Why You Need Channel Specific Social Media Content

Why You Need Channel Specific Social Media Content | Marketing | Scoop.it
The invention of social media dashboards is both a blessing and a curse. On one hand, they are tremendous time savers. Using Sprout Social, Buffer, or HootSuite allows you to post content to multiple channels from one convenient location. However, dashboards have spawned one particularly bad habit: posting the exact same social media content to all channels. Five years ago you might have gotten away with this.
Via Brian Yanish - MarketingHits.com
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