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3 Ways to Integrate Video into Email Nurture Campaigns | Eloqua Blog | #TheMarketingAutomationAlert

3 Ways to Integrate Video into Email Nurture Campaigns | Eloqua Blog  | #TheMarketingAutomationAlert | Online Marketing | Scoop.it

Condensed...

 

Here are 3 situations we see where you can drive results by including a video in your email campaign:

1. Share an interview

Thought-provoking educational content is valuable at any stage of the sales pipeline, and interviews with thought leaders are great content to share with your prospects. Make sure the image you choose is high quality, features the interview subject, and provides details about what your readers will learn from the video.

2. Teasers for upcoming webinars or events

Webinars are a common lead gen tactic, in addition to serving as a great platform for thought leadership and knowledge exchange for your community of prospects and customers. Once someone has signed up for your webinar, your follow-up emails are a great place to include teaser videos to your speakers, or content.

3. Convey product news

When you are launching a new feature for your product, regardless of how simple or complex, video is a great way to help get users up to speed quickly. When you email your customers announcing your product update, include a link to watch a video on how this new feature works. It will cut down on incoming support requests, and if your explainer video is part of a YouTube channel or video hub featuring other support videos, may encourage your customers to explore other help videos along the way.

 


Via marketingIO
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marketingIO's curator insight, July 30, 2013 8:12 AM

And the author is from Vidyard, which allows you to deliver your video via email through Eloqua, HubSpot and Marketo (but not Pardot).


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Anderson Silva Leads the Way in Digital Marketing Strategy - Bleacher Report

Anderson Silva Leads the Way in Digital Marketing Strategy - Bleacher Report | Online Marketing | Scoop.it
Bleacher Report
Anderson Silva Leads the Way in Digital Marketing Strategy
Bleacher Report
Any digital marketing strategy starts with social media.
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Eight great examples of agile marketing from Oreo | Econsultancy

Eight great examples of agile marketing from Oreo | Econsultancy | Online Marketing | Scoop.it
In recent months, we've seen lots of brands launching real time campaigns in response to national events, producing great opportunist campaigns.
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Microsoft's problem is its marketing strategy - analysts - IVCPOST

Microsoft's problem is its marketing strategy - analysts - IVCPOST | Online Marketing | Scoop.it
IVCPOST
Microsoft's problem is its marketing strategy - analysts
IVCPOST
Its poor market performance signified that it was not received well by consumers.
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Agile: What Marketers Can Learn From Software Developers - Profs | #TheMarketingAutomationAlert

Agile: What Marketers Can Learn From Software Developers - Profs | #TheMarketingAutomationAlert | Online Marketing | Scoop.it
Marketing Strategy - Like agile software development, agile marketing relies on speed, lots of communication, rapid iteration, and highly measurable results. Let's take a closer look at this emerging discipline.

 

Excerpt...

 

Flexibility, cost-effectiveness, learning, and transparency are the four key aspects of agile marketing that must be integrated into an organization before it can produce benefits:

Flexibility is a must, because a rigid culture cannot embrace agile marketing. But flexibility also means severing the ties to pet projects and favorite ideas: When you get a thumbs-down from customers, you need to drop that idea and move on.Cost-effectiveness comes in many forms, not the least of which is the ability to rapidly prototype a concept and test it before committing lots of resources.A learning environment is essential. "Agile product marketing requires a whole-company commitment," said Darnell. "You need to build an organization that values learning—failures as well as successes."Transparency both supports and is supported by a learning organization. The knowledge gained through agile marketing must be shared openly with the entire company; no hiding behind bad news; no hoarding of good news.
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marketingIO's curator insight, July 30, 2013 6:21 AM

Agile from a product marketing POV. But are these not general characteristics required from anyone in sales and marketing?


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Four Important Components of Local Search Marketing - Virtual-Strategy Magazine (press release)

Four Important Components of Local Search Marketing - Virtual-Strategy Magazine (press release) | Online Marketing | Scoop.it
Four Important Components of Local Search Marketing
Virtual-Strategy Magazine (press release)
My Local Leads works with business owners in the US in enhancing their reach and online lead generation through a variety of internet marketing techniques.
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