Here are 3 situations we see where you can drive results by including a video in your email campaign:
1. Share an interview
Thought-provoking educational content is valuable at any stage of the sales pipeline, and interviews with thought leaders are great content to share with your prospects. Make sure the image you choose is high quality, features the interview subject, and provides details about what your readers will learn from the video.
2. Teasers for upcoming webinars or events
Webinars are a common lead gen tactic, in addition to serving as a great platform for thought leadership and knowledge exchange for your community of prospects and customers. Once someone has signed up for your webinar, your follow-up emails are a great place to include teaser videos to your speakers, or content.
3. Convey product news
When you are launching a new feature for your product, regardless of how simple or complex, video is a great way to help get users up to speed quickly. When you email your customers announcing your product update, include a link to watch a video on how this new feature works. It will cut down on incoming support requests, and if your explainer video is part of a YouTube channel or video hub featuring other support videos, may encourage your customers to explore other help videos along the way.