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The 12 Top Apps for Business Travel

The 12 Top Apps for Business Travel | Online Marketing | Scoop.it

QUESTION: Summer means travel == What new apps are making traveling easier and more fun than ever for entrepreneurs on the go? 


Via Wendy Forbes
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How to take advantage of the brain's preference of visual content & stories

How to take advantage of the brain's preference of visual content & stories | Online Marketing | Scoop.it
To make your Content Marketing work stand out you need to combine visual elements through storytelling. Read to learn more on data visualization.

Via Ally Greer, Wendy Forbes
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Karen Ostenried's curator insight, March 12, 8:09 PM

Remember people learn from you in 3 ways, audibly, visually and kinaesthetically. Which is why what you do with your body including your face is also so critical. 

Dave Wood's curator insight, March 14, 6:58 PM

The first 2 sentences of this article sum it all up:

"On average, your readers will only read 28% of the words on a page.

Can you tell your whole story in 2-3 sentences? Probably not."

 

As graphic/visual coaches this reinforces the value of recording and working through visuals to support and enhance  the normal  talking and  note taking.

Raquel Oliveira's curator insight, March 15, 1:26 PM

Para aumentar a retenção na aprendizagem, a combinação de imagens e contação de histórias ainda são técnincas campeãs. Vamos pratica-las nas acoes educacionais ? 

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52 Places to Go in 2014 - Belize listed at #50

52 Places to Go in 2014 - Belize listed at #50 | Online Marketing | Scoop.it

"From No. 1 Cape Town all the way to No. 52 Niagara Falls, N.Y., explore the vibrant cities and spectacular coastlines, unexpected spots and new attractions that made our list this year.

 

Belize -  Twenty years ago, when Francis Ford Coppola opened Blancaneaux Lodge in western Belize, relatively few travelers had ventured into this small Central American country. Slowly they arrived, many of them curious to witness the scenery that had captivated the film director, which he described in an email as “completely remote, with a beautiful pristine river you could drink the water out of and the most star-studded night sky I had ever seen.” Since then, upscale rustic hotels have cropped up all over Belize..."


Via Will Moreno
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secretgardenbayfield's curator insight, January 12, 12:01 AM

A star-studded sky....

Sanaka Thomas's curator insight, February 5, 6:23 AM

The earth has music for those who listen....

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See where Chinese travelers are heading to, coming from, and which routes are most popular during Chinese New Year

See where Chinese travelers are heading to, coming from, and which routes are most popular during Chinese New Year | Online Marketing | Scoop.it

Baidu has launched a heat map of where Chinese travelers are heading to, coming from, and which routes are most popular during Chinese New Year, the country’s largest national holiday.

 

The largest annual mammalian migration on Earth: during the 40-day holiday period – which is called Spring Festival in Chinese - 3.6 billion passenger trips will be made across all modes of transportation!


Via Jerome Goldberg (JMG-Research)
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Jerome Goldberg (JMG-Research)'s curator insight, January 27, 5:21 AM

Amazing, and as always with China, impressive figures...

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8 Surf Spots in the Philippines

8 Surf Spots in the Philippines | Online Marketing | Scoop.it
Originally posted March 2013; updated December 2013 (added San Felipe, Zambales) Aside from just swimming and getting a good tan, the beach is great for all sorts of water sports, including surfing...

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Colorado resorts brace for marijuana tourism

Colorado resorts brace for marijuana tourism | Online Marketing | Scoop.it

Colorado's ski resorts and mountain towns are bracing for an influx of tourists seeking a now-legal Rocky Mountain high.


Via Wendy Forbes
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Discover Guadí's Barcelona - Day 2

Discover Guadí's Barcelona - Day 2 | Online Marketing | Scoop.it
In this part of the seven stage Gaudí tour, the author discovers Casa Batlló, La Pedrera, Colonia Güell, and the Sagrada Familia. Uncover Gaudí's Barcelona for yourself!

Via Harriet Freeman
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What is a traveller's motivation for sharing on social media?

What is a traveller's motivation for sharing on social media? | Online Marketing | Scoop.it
"Consumers" used to be characterized by predefined demographic criteria, and later according to lifestyle and choices. Then social media came along.

Via Wendy Forbes
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Will China's new hi-tech airport prove to be a flight of fancy?

Will China's new hi-tech airport prove to be a flight of fancy? | Online Marketing | Scoop.it
The £612million Shenzhen Bao’an International Airport opened at 6am yesterday with much fanfare as a Shenzhen Airlines flight took off to next-door Mongolia.

Via Jenny Truong
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Bobbie Lins's curator insight, December 2, 2013 10:21 PM

Gotta see this one!

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Five common business marketing mistakes

Five common business marketing mistakes | Online Marketing | Scoop.it

Is your marketing getting the results you want? If not, it might be due to a number of common mistakes that business owners make when it comes to marketing.


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Changing Our Mindset (Visual)

Changing Our Mindset (Visual) | Online Marketing | Scoop.it

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Beth Dichter's curator insight, November 30, 2013 5:50 PM

This chart looks at the difference between a fixed mindset and a growth mindset by looking at eight areas:

* Desire

* Evaluation of situations

* Dealing with setbacks

* Challenges

* Effort

* Criticism

* Success of others

* Result...

You may want to share this with students or other teachers at your school.

Intriguing Networks's curator insight, December 1, 2013 10:55 AM

Mindset can we use DH to shift user mindsets?

Phil Turner's curator insight, December 1, 2013 5:50 PM

Learning experientially can be more or less painful ... depending on your mindset.  You can pick your mindset, and this checklist helps you reflect on what mode you are operating in.

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A foodie autumn break in Abruzzo, Italy | Theguardian.com Travel

A foodie autumn break in Abruzzo, Italy | Theguardian.com Travel | Online Marketing | Scoop.it
Rachel Roddy's late November break in Italy's Abruzzo brings short days, long lunches, and the all-pervading scent of a food tradition as old as the region's hills

Via Mariano Pallottini
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What The World's Oldest Tribal Cultures Can Teach Us About Marketing

What The World's Oldest Tribal Cultures Can Teach Us About Marketing | Online Marketing | Scoop.it
The following guest post is by Shama Kabani, a business strategist for the digital age, and serves as founder & CEO of The Marketing Zen Group (a full service web marketing & digital PR firm).

Via Soraia Ferreira
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The Best Hotel Social Media Campaigns of 2013

The Best Hotel Social Media Campaigns of 2013 | Online Marketing | Scoop.it
Hotels have been at the forefront of using social media in the travel industry, in new and creative ways. And Hotels Magazine has come out with its second annual Social Hotels Awards, recognizing ...

Via Soraia Ferreira
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Alessio Carciofi's curator insight, October 24, 2013 3:20 AM

Thanks for sharing this amazing post @Soraiaferreira

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How StoryTelling Helps Your Fans To Sync-Up With The Ideas You Want Them To Use

How StoryTelling Helps Your Fans To Sync-Up With The Ideas You Want Them To Use | Online Marketing | Scoop.it

"A good story can make or break a presentation, article, or conversation. But why is that?" 


Via Robin Good
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Robin Good's curator insight, February 16, 1:31 PM



Here is why storytelling is so effective and uniquely powerful.  


Bufferapp co-founder Leo Widrich has written, back in 2012, a very interesting and informative article on the topic. Here a few passages from it: 


"When we tell stories to others that have really helped us shape our thinking and way of life, we can have the same effect on them too.

The brains of the person telling a story and listening to it can synchronize, says Uri Hasson from Princeton:


"When the woman spoke English, the volunteers understood her story, and their brains synchronized. When she had activity in her insula, an emotional brain region, the listeners did too. When her frontal cortex lit up, so did theirs. 


By simply telling a story, the woman could plant ideas, thoughts and emotions into the listeners' brains."


A story, if broken down into the simplest form, is a connection of cause and effect. And that is exactly how we think. We think in narratives all day long, no matter if it is about buying groceries, whether we think about work or our spouse at home. We make up (short) stories in our heads for every action and conversation."



Truthful. Inspiring. Very useful. 8/10


Full article: http://lifehacker.com/5965703/the-science-of-storytelling-why-telling-a-story-is-the-most-powerful-way-to-activate-our-brains 


Reading time: 7':30" 






Janice Mobsby's curator insight, February 17, 5:29 PM

I love "Story Telling"... Most of the time my articles are written in story line..It's fun to write & fun to read...Always make sure there is a point to your story..That's the idea..

 

Thanks for sharing..:)

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9 Signs Of A Healthy Brand - Customer Relationship

9 Signs Of A Healthy Brand - Customer Relationship | Online Marketing | Scoop.it

It’s amazing who we forget and how quickly. I don’t remember any of the people on the bus last week. Who did I ride home with last Thursday? My mind goes blank. It’s nothing personal – it’s simply that I have no reason to remember them. Or they me.

 

Exactly the same for most transactions that take place between people and brands. People get what they’re looking for, and then they go.

 

If you ask the people responsible for running brands what customers they want, they’ll often say “as many as possible” or “people who spend a lot” or this age group or that ethnic group – but that’s not what they really want at all. Because, when probed, they have no idea who they want as customers. They’ll take anyone whose buying. They just want the money.


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, January 25, 12:21 PM

If a #brand engagement is memorable, credible and emotionally energized then the brand-customer relationship provides value to customers.

Joachim Scholz, PhD's curator insight, January 25, 2:06 PM

Many of these 9 signs can be readily seen violated in current brand crises, which offers an interesting angle on the phenomenon of brand relationship - or on how easy it is to tarnish it.

 

For example, take "3. Openness – facts and opinions are shared" and relate it to BPs deepwater leak a few years ago or the recent Liberty Industry leak in West Virginia. Or "6. Confidence – people believe in themselves and each other", which is lost when a Lululemon CEO violates to what a brand stands for.

 

From this perspective, these 9 items on the list are more than signs. They are more like check marks brand managers have to meet in order to build long-lasting brand relationships. 

Leilani Verona Steffany's curator insight, April 3, 6:10 AM

Without brands you wouldn't be able to sell your products and services. Without brand communication people wouldn't  know about what your brand has to offer in value, benefits and attributes etc. However in this day and age we are constantly being bombarded by advertisements every where we turn. Therefore people tend to avoid ads at all cost (Zipping, Zapping, clocking etc). This article explains the importance of brand and consumer relationships and how you can measure/ predict a healthy consumer and brand relationship by making sure it incorporates the 9 signs below

 

1. Consistency 

2. Integrity 

3. Openness 

4. Humor 

5. Delight 

6. Confidence 

7. Time 

8. Endorsement

9. Value

 

I think these 9 steps are all relevant and important in regards to building, and maintaing a healthy brand and consumer relationships, and that these  principles can be accomplished through a marcoms program, with the help of different communication deciplines to help fulfill aspects of the list! #KeepconsumerswithIMC

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Top 5 Wearable Tech! (Early 2014)

From Glass to smartwatches, this the best we have in wearable tech right now! Return to this video in December 2014. 5. Qualcomm Toq (2:11) 4. Samsung Galaxy...

Via TechinBiz
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Reality Bytes's curator insight, January 28, 3:27 AM

Wearable tech, huh?  They're trying to make it easier and easier for their smart grid, their satellites and tracking/spying devices to keep a steady eye on us.

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Top 5 Game-Changing Gadgets of 2013

Top 5 Game-Changing Gadgets of 2013 | Online Marketing | Scoop.it
How the most influential consumer devices of the year have tackled our TVs, laptops, homes and even our bodies. (Top 5 Game-Changing Gadgets of 2013 - ReadWrite: Reflect;offers a look back at major technology trends, products a..

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Will China's new hi-tech airport prove to be a flight of fancy?

Will China's new hi-tech airport prove to be a flight of fancy? | Online Marketing | Scoop.it
The £612million Shenzhen Bao’an International Airport opened at 6am yesterday with much fanfare as a Shenzhen Airlines flight took off to next-door Mongolia.

Via Jenny Truong
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Bobbie Lins's curator insight, December 2, 2013 10:21 PM

Gotta see this one!

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How to fuel your SEO in 2014?

How to fuel your SEO in 2014? | Online Marketing | Scoop.it
SEO in 2014 will be more comprehensive than ever before. Learn how to align your strategies for better ranks in 2014.

Via Alex Butler
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Liz Papagni's curator insight, December 23, 2013 10:44 AM

Today, SEO isn't just about keywords and phrases, it's about content and influence to maximize  budgets and results. 

Roger L. Gill's curator insight, December 27, 2013 1:51 PM

Short Take  on SEO for 2014.

Nathalie Prinet-Houairi's curator insight, January 16, 12:27 PM

Le SEO toujours et encore

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Vacation Deprivation

Vacation Deprivation | Online Marketing | Scoop.it
Americans given 14 days off and take 10, leave twice as many days unused as last year; French take all 30 available days while also feeling most vacation-deprived.

Via Andrea Rossi, Roland Schegg, Susan Taylor, Sunish Sebastian
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Susan Taylor's curator insight, November 20, 2013 7:53 PM

Vacation deprivation?  Until today, I had never heard of such a thing. 

Yet a recent study by Expedia reveals stark global disparity in work-life balance.

 

Here are some of the findings:

 

  • Americans treat vacations as a luxury rather than a right. Over the past year, Americans were afforded 14 days of vacation and took 10, leaving 4 days on the table, twice as many as the year prior.
  • The French lead the world in vacationing, taking all 30 possible days available to them. At the same time, a full 90% of employed French adults either strongly or somewhat agree with the sentence, "I feel vacation deprived," well above the global average.
  • Norwegians, by a wide margin, feel no such thing: only 17% of Norwegians describe feeling vacation-deprived.
  • The Japanese are given a relatively robust 18 vacation days (the global average is 20); they only take 7. At 7 days taken, Japan joins South Korea as the most vacation-deprived nations in the study.

 

What are your vacation habits?  Do you feel vacation-deprived?

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Content marketing the Google Hummingbird way

Content marketing the Google Hummingbird way | Online Marketing | Scoop.it

While Hummingbird has been much discussed, not many people understand it yet, or appreciate its benefits because it isn't an obvious feature of Google search. If you want to try it, go to Google on your smartphone and click on the microphone to activate a voice search.

 

For a bit of fun, say 'Tottenham Hotspur'. Google will search for the greatest team in the world (guest opinion - Ed), and then read out an up to date fact, perhaps the latest result and information about the next match.

 

Next, click the microphone again and ask a related question, such as 'how old are they?' Google will then show you the Wikipedia information about the club. Ask another question, such as 'where do they play?' and Google will show you information about White Hart Lane.

 

So, that is Hummingbird in a nutshell - a clever way of linking queries so that, instead of starting each search from scratch, Google can show you more pertinent information related to your previous search.

 


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, December 13, 2013 3:37 PM

Google's #Hummingbird search #algorithm redefines intent based on contextual meaning in the query. This article outlines the implications for planning and writing #contentmarketing. 

Stefano Principato's curator insight, December 14, 2013 5:12 AM

Think about how different pieces of information can be linked together so that users can find these related articles in a way that is easy to navigate. Information architecture is a skill in itself.

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Nov 28, Fira de Santa Llucia - Barcelona's Oldest Christmas Market

Nov 28, Fira de Santa Llucia - Barcelona's Oldest Christmas Market | Online Marketing | Scoop.it
The Fira de Santa Llúcia has been going since 1786 and Barcelona's best-known Christmas market. Located just outside the Cathedral, this year the Fira de Nadal runs from Nov 30th to Dec 23rd.

Via simonharris
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simonharris's curator insight, November 29, 2013 2:32 AM

A really brilliant Christmas market ... definitely worth a visit!

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Going Green: Top 5 Hotels Bringing You Sustainable Style

Going Green: Top 5 Hotels Bringing You Sustainable Style | Online Marketing | Scoop.it
More hotels are incorporating green aspects into their sustainability programs in an effort to use fewer resources.

Via Wendy Forbes
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Bobbie Lins's curator insight, December 2, 2013 10:21 PM

Amazing I hope more hotels start to follow this trend

WorldWideExperience's curator insight, December 3, 2013 7:31 AM

Eco lodges are an answer and something everyone should be using.

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Goodbye data roaming fees, hello lucrative niche markets in travel?

Goodbye data roaming fees, hello lucrative niche markets in travel? | Online Marketing | Scoop.it
Moves to scrap mobile data roaming charges have been swift and this is (or should be) a wake up call for the travel industry.

Via Soraia Ferreira
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Stanford scientists making good use of those vacation photos you posted online

Stanford scientists making good use of those vacation photos you posted online | Online Marketing | Scoop.it
Scientists use social media – vacation photos from Flickr – to study how people use natural areas for tourism and recreation.

Via Soraia Ferreira
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