I think it’s safe to say that marketing has changed. A lot. Gone are the days of telling your message. It’s all about engagement now. It’s about digital presence. It’s about storytelling. And how you tell that story may make or break your business. But the old way of storytelling may not cut it.
Marketing stories, then, must break from the traditional model of storytelling in order to take advantage of digital behaviors.
I think that might be Transmedia Storytelling.
Via Soraia Ferreira, Ph.D.