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AdWords Mobile Bid Adjustment - How to Optimize for Success?

AdWords Mobile Bid Adjustment - How to Optimize for Success? | Online Marketing | Scoop.it
Desktops are no doubt the primary focus for majority of advertisers promoting their business online. But, with way mobile phone users are increasing in numbers everyday and the way people are interacting and engaging more and more though their smartphones, this primary focus is gradually shifting to...
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How To Optimize AdWords Campaigns For Online Sales?

How To Optimize AdWords Campaigns For Online Sales? | Online Marketing | Scoop.it
Need more sales/leads from your AdWords campaigns? You can’t afford to miss these killer optimization techniques

Via Ratan Jha
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Upgraded URLs - Testing Final URL + Tracking Template is now possible

Upgraded URLs - Testing Final URL + Tracking Template is now possible | Online Marketing | Scoop.it
Google includes a 'test' button next to AdWords Tracking Template field for Upgraded URLs. Yes, it was a real pain testing the combination of Tracking Templates and Final URLs once you switched to ...
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Mobilegeddon - Is Google Forcing You to Go Mobile?

Mobilegeddon - Is Google Forcing You to Go Mobile? | Online Marketing | Scoop.it
April 21 2015, Google announced the arrival of Mobile update which aims to make Google's organic results more friendly to mobile phones. Here's what the official declaration came - Starting Today, ...
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Sudden Drop in Conversions: How & Where to Troubleshoot?

Sudden Drop in Conversions: How & Where to Troubleshoot? | Online Marketing | Scoop.it
It goes without saying that conversion is the primary goal for almost any business advertising online.  Our entire marketing strategy circles around it. No matter what kind of conversions we aim, be it newsletter signups, enquiry form submission, phone calls, whitepaper downloads, sales or something...
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Five deadly AdWords Mistakes that you can't afford making

Five deadly AdWords Mistakes that you can't afford making | Online Marketing | Scoop.it
Learn how you can stop making deadly mistakes in Adwords - the PPC Advertising platform from Google.
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9 Hassle-Free WordPress Wiki / Knowledge Base / FAQ Themes

9 Hassle-Free WordPress Wiki / Knowledge Base / FAQ Themes | Online Marketing | Scoop.it
Here comes a collection of nine hand-picked premium themes for Knowledge base, helpdesk, support desk, or Wiki websites...
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SEO is No More Traditional, Says Splashsys – a Leading India Based SEO ... - PR Web (press release)

SEO is No More Traditional, Says Splashsys – a Leading India Based SEO ... - PR Web (press release) | Online Marketing | Scoop.it
SEO is No More Traditional, Says Splashsys – a Leading India Based SEO ...
PR Web (press release)
“So the best approach to modern SEO services should combine an ongoing content marketing campaign and an active social media campaign.

Via Marie Johansson
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How to Connect With Your Customers

How to Connect With Your Customers | Online Marketing | Scoop.it

Connecting with your customers on an emotional level is important because if you do, they will be 300% more likely to recommend you. Or, better yet, they will be 44% less likely to shop around, and they will be 33% less sensitive when it comes to your price.

To help you connect with your customers, here's an infographic that will teach you how to engage with them and appeal to their wants.


Via Kamal Bennani, Ratan Jha
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A beginner's guide to White Label SEO Reseller Program

A beginner's guide to White Label SEO Reseller Program | Online Marketing | Scoop.it
An easy understand to SEO Reseller Program by Splashsys Webtech. Learn how you can start your own white label SEO business.

Via Ratan Jha
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Rescooped by Prerna Thakur from Social Media Marketing
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Increase Twitter Followers in 5 easy steps and drive traffic to your website

Increase Twitter Followers in 5 easy steps and drive traffic to your website | Online Marketing | Scoop.it
Five easy steps to increase Twitter followers for your business page. Download free ebook.

Via Ratan Jha
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How to Stay On Top of SEO Changes

How to Stay On Top of SEO Changes | Online Marketing | Scoop.it
Panda? Penguin? Palanquin? Trying to stay on top of Google's SEO updates, much less learn what these changes mean for your business, is often a full-time job.

Via Thomas Faltin
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Rescooped by Prerna Thakur from Social Media, SEO, Mobile, Digital Marketing
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4 Local Search Tactics That Will Matter More in 2014

4 Local Search Tactics That Will Matter More in 2014 | Online Marketing | Scoop.it

Marketers should focus their energies on these key tactics in 2014: improving brand/domain authority; making websites mobile-friendly; correcting any inaccuracies in Foursquare; and fixing location information on local/map sites.


Via Kamal Bennani
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Google Says Goodbye to AdWords WAP Mobile Ads

Google Says Goodbye to AdWords WAP Mobile Ads | Online Marketing | Scoop.it
Google announces that WAP mobile ad will no longer be supported with AdWords. It means you won't be able to create or use WAP mobile ads any more, and if you are already using such ads in your AdWo...
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Fire Your AdWords Agency Right Now If They Are Hiding These From You

Fire Your AdWords Agency Right Now If They Are Hiding These From You | Online Marketing | Scoop.it
You definitely made a right decision by choosing to advertise with AdWords. The kind of reach, targeting options, and the tracking methodologies which this advertising system gives you is simply un...

Via Ratan Jha
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Landing Page Optimization for PPC - What to include and what not to?

Landing Page Optimization for PPC - What to include and what not to? | Online Marketing | Scoop.it
Landing Page Optimization, no doubt, is one of the trickiest parts in online marketing today. No matter whether it is for AdWords, BingAds, Facebook Ads, or simply for Search Engine Optimization, t...
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AdWords Conversion Tracking Setup Made Easier and Faster Like Never Before

AdWords Conversion Tracking Setup Made Easier and Faster Like Never Before | Online Marketing | Scoop.it
As expected Google fine tunes it's AdWords conversion tracking set up and makes it easier than ever before. Starting yesterday, you would now be able to verify the correct installation of conversio...
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Pretty Little Secrets to decrease costs on your AdWords spends

Pretty Little Secrets to decrease costs on your AdWords spends | Online Marketing | Scoop.it
Pretty Little Secrets to decrease costs on your AdWords spends. Learn how to increase quality score on your AdWords Ads and decrease CPC.
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8 most effective ways to build quality inbound links

8 most effective ways to build quality inbound links | Online Marketing | Scoop.it
There have been many updates and changes in search engine algorithms in the recent years. It all has completely redefined the ways search engines work and
Prerna Thakur's insight:

These are tested and genuine methods of generating inbound links. I agree. 

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How to rank higher in Google? Secrets Revealed

How to rank higher in Google? Secrets Revealed | Online Marketing | Scoop.it
100% ethical secrets to ranking higher in Google are revealed. Learn how to optimize your website and marketing campaign for better ranks...
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5 simple reasons why your visitors hate your website!

5 simple reasons why your visitors hate your website! | Online Marketing | Scoop.it
Wondering why your website has a higher bounce rate and lower engagement rate? Does your visitors really love your website? A must read blog...

Via Ratan Jha
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Prerna Thakur's curator insight, January 10, 2014 12:18 AM

Nice ways to improves UI experience on a website. 

Rescooped by Prerna Thakur from SEO (Search Engine Optimization)
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What is content marketing and does it replace SEO?

What is content marketing and does it replace SEO? | Online Marketing | Scoop.it
Content Marketing – it is one of the most trending topics in online marketing today. Every marketer is talking about it. Read on to find if it replaces SEO...

Via Ratan Jha
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How to fuel your SEO in 2014?

How to fuel your SEO in 2014? | Online Marketing | Scoop.it
SEO in 2014 will be more comprehensive than ever before. Learn how to align your strategies for better ranks in 2014.

Via Ratan Jha
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Rescooped by Prerna Thakur from Social Media Marketing
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Search Google Like a Pro

Search Google Like a Pro | Online Marketing | Scoop.it

Via Ratan Jha
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Ratan Jha's curator insight, January 4, 2014 9:17 AM

Insightfull #infographic about using Google advanced search parameters. 

Source: http://splashsys.com/blog/search-google-like-pro/
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SEO, Email Marketing and Social Media: Finding the Right Balance

SEO, Email Marketing and Social Media: Finding the Right Balance | Online Marketing | Scoop.it

Which marketing tactic offers the best results for lead generation — SEO, email marketing or social media?

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