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Rescooped by Pamela Pietersz from Public Relations & Social Media Insight
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MediaShift . 5 Creative Strategies for Magazines to Use Pinterest | PBS

MediaShift . 5 Creative Strategies for Magazines to Use Pinterest | PBS | Online Marketing | Scoop.it

Despite what you may have observed, you can pin more on Pinterest than recipes, home décor, fashion, and enough DIY projects for a lifetime.

 

Much has already been written about magazines' use of Pinterest. Because the majority of the site's users are women, much of the coverage has focused on how Pinterest has presented opportunities for women's magazines to share content with wider audiences and drive traffic to their own websites. But magazines of all types, beyond just women's publications, can use Pinterest creatively to craft interesting selections of content to intrigue current -- and potential -- readers.

 

I spent hours on Pinterest looking for innovative ways that magazines -- especially smaller publications, and those on non-lifestyle topics -- are using Pinterest. Here are five creative strategies I found that might also be new opportunities for other magazines....


Via Jeff Domansky
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Rescooped by Pamela Pietersz from The MarTech Digest
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Infographic: The Average Facebook Page Performance For April 2013 - Quintly

Infographic: The Average Facebook Page Performance For April 2013 - Quintly | Online Marketing | Scoop.it
In this Infographic you'll find the average Facebook page performance value for April 2013. It should help you to evaluate the performance of your page.

Via marketingIO
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marketingIO's curator insight, May 28, 2013 11:56 AM
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Rescooped by Pamela Pietersz from The MarTech Digest
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Only 37% of Marketers Think Their Facebook Advertising is Effective [Study] - Search Engine Watch

Only 37% of Marketers Think Their Facebook Advertising is Effective [Study] - Search Engine Watch | Online Marketing | Scoop.it

Key excerpt...

 

Moving onto Facebook specifically, it isn't surprising that 92 percent were using Facebook as part of their social media efforts and that 49 percent considered Facebook to be their most important social media platform.

 

But what is surprising is the fact that only 37 percent of marketers think their Facebook advertising is effective. That is a pretty astonishing number. Is this a metric that shows Facebook marketing isn't effective, or is it really to do with the fact marketers aren't properly tracking those Facebook efforts into ROI?

 


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marketingIO's curator insight, May 29, 2013 9:39 AM

We tend to think the latter: we're finding that attribution and tracking is so damn lacking across the board.


  • See the article at searchenginewatch.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
Rescooped by Pamela Pietersz from Internet Marketing Strategy 2.0
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Personalized Value: A Great Example of Useful Content That Satisfies a Very Specific Need: the KLM Must See Map

 

 


Via Robin Good
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Robin Good's curator insight, April 27, 2013 9:50 AM



Ready to take a vacation? Found your destination but do not really know what to go and visit once you are there? KLM, has a fantastic, personalized solution that positions the company as a point of trusted reference for whoever wants to find out what's best to pay attention to, at any travel destination.


The initiative, which due to its success has become a permanent KLM offering, offers the ability to anyone using it, to invite his social media friends who have already been at your next detsination to contribute places, events and spots to visit once you get there.


All of their suggestions are printed on a unique, personalized journey map that KLM sends physically to you, and that showcases all of the suggestions and tips of your network of friends, nicely integrated with the map of your destination.


N.B.: Must see Maps cover only KLM official detsinations.


"...perfect solution to collect and organize the best things to see and do at your destination."


More info: http://mustseemap.klm.com/ot_en/create-map/intro


FAQ: http://mustseemap.klm.com/ot_en/q-and-a


Original video: http://youtu.be/dosrsAy4ENY




giusy.barbato's curator insight, April 27, 2013 10:43 AM

Un esempio concreto di come creare contenuto utile per un bisogno del tuo cliente

Rescooped by Pamela Pietersz from Technoculture
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Obama intelligence agency chairman has his e-mail account hacked by 'Guccifer'

Obama intelligence agency chairman has his e-mail account hacked by 'Guccifer' | Online Marketing | Scoop.it

After detours targeting Sex and the City author Candace Bushnell and journalist Carl Bernstein, the hacker 'Guccifer' has returned to his bread and butter criminality, breaking into the e-mail accont of an Obama administration official who heads the National Intelligence Council.


Via Luca Baptista
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