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3 Techniques That Will Double Your Social Media Content With Half the Effort

3 Techniques That Will Double Your Social Media Content With Half the Effort | Social Media Marketing | Scoop.it
Have better things to do than managing Twitter and Facebook? Consider these tips for doing more social media in less time and with less effort.
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Fix Your Website So People Can Share on Social Media

Fix Your Website So People Can Share on Social Media | Social Media Marketing | Scoop.it
Fix Your Website So People Can Share on Social Media #SocialMediaMarketing
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8 Crucial Elements of Marketing on Twitter

8 Crucial Elements of Marketing on Twitter | Social Media Marketing | Scoop.it
Twitter as a social media platform is very different from other platforms out there.
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Social Media Marketing Twitter Tips - Daily Two Cents

Social Media Marketing Twitter Tips - Daily Two Cents | Social Media Marketing | Scoop.it
Social Media Marketing using these Twitter Tips is just as important as ensuring your new post or article, has taken into account proper SEO techniques.
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Why SEO Strategies Are Boycotting Your Content Marketing

Why SEO Strategies Are Boycotting Your Content Marketing | Social Media Marketing | Scoop.it

'Do you know how and where your website visitors, email subscribers and social media followers are accessing and consuming your content?

 

Content marketing and SEO work best when done together. Content marketing isn’t “the new SEO,” and SEO alone isn’t going to drive traffic to your site. They need to work in harmony in order to achieve high rankings and ultimately provide value to your audience'.

 

Here are five ways your current SEO strategies may actually be sabotaging your content marketing efforts: http://thenextweb.com/socialmedia/2015/04/10/why-seo-is-sabotaging-your-content-marketing


Via Antonino Militello
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7 Ways to Get More Out Of Your Content Marketing Strategy

7 Ways to Get More Out Of Your Content Marketing Strategy | Social Media Marketing | Scoop.it
You've decided to pursue a content marketing strategy. You have an outstanding piece of content you’ve spent hours creating, putting your heart and mind into the piece and that is great. Then, you published it.
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5 Fresh Ways to Spring Clean Your Social Media Marketing

5 Fresh Ways to Spring Clean Your Social Media Marketing | Social Media Marketing | Scoop.it
5 Tips for Those Who Want to Succeed with Social Media Marketing http://t.co/2bGos9WFen via @kathikruse #socialmedia #marketing
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Content Ideas - That Help Users, Get Traffic, Shares and Links

Content Ideas - That Help Users, Get Traffic, Shares and Links | Social Media Marketing | Scoop.it

The other thing I have to emphasize is that in order for a lot of these ideas to work for you, you need to think of content as something way beyond simply a marketing tactic – you need to embrace it in everything you do on your site and offsite – take for example Ian Lurie’s (from Portent – an organisation whose thoughts on content clearly mirror mine ) post on Content as part of UX over at Moz. And like I point out in the Content is King post, and as Ammon Johns points out in this piece “The Great Content marketing Swindle“, content without a real distribution channel is simply content, not content marketing.

 

Every single one of these ideas below need a distribution and display strategy for them to work.By no means is this list exhaustive, but it can form a good start to any content plan. Some of the areas may not apply to all businesses, while others will – I have taken the approach of top down- starting with the core corporate communication and then working my way into the more creative areas....


Via Jeff Domansky
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Jeff Domansky's curator insight, April 15, 2015 10:08 AM

Rishi Lakhani shares hundreds of ideas to push your content strategy. Learn how content need not just be marketing content, but an integral part of your communication strategy.

Marco Favero's curator insight, April 15, 2015 1:18 PM

aggiungi la tua intuizione ...

Winners Education's curator insight, April 17, 2015 11:56 AM

Oh, Ys, that's right!

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There Is No 'One Size Fits All' for Content Marketing

There Is No 'One Size Fits All' for Content Marketing | Social Media Marketing | Scoop.it

What marketers often miss is that the whole purpose of content is to convey a brand’s values, messages, and actions – in one word, its personality – to its target audience. Today’s consumers seek a high-level of engagement with the brands that they like. They don’t like to think they are being sold to through a brand’s content.


I hear many experts say that you have to write content loaded with keywords that very specifically addresses the needs of your audience. And to that I say, yes that can help; however, this approach lacks the warmth and the human side of connection that today’s customers are looking for in a brand....


Via Jeff Domansky
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Jeff Domansky's curator insight, April 13, 2015 1:55 AM

Here’s the truth: one of the worst pieces of advice for marketers is that there is a formula for successful content marketing. Learn why not and what to do.

Dean Ryan G. Martin's curator insight, April 13, 2015 3:03 AM

A content will not go viral without marketing.  Is it true?

Ken Roberts's curator insight, April 14, 2015 6:03 PM

"Today’s consumers seek a high-level of engagement with the brands that they like."

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Is Email Marketing Dead? - Marketing & Technology Training

Is Email Marketing Dead? - Marketing & Technology Training | Social Media Marketing | Scoop.it
Is Email Marketing dead? As Mark Twain said "The report of my death was an exaggeration." Seems the same may be true of email marketing. Did you know the total posts on Facebook and Twitter combined add up to 0.2% of all email traffic?
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7 P's Of Social Media Marketing That Drive Results

7 P's Of Social Media Marketing That Drive Results | Social Media Marketing | Scoop.it
Learn the 3 steps of brand building and 7 P's of social media marketing that drive success.
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15 Types of Facebook Apps to Enhance Your Facebook Page

15 Types of Facebook Apps to Enhance Your Facebook Page | Social Media Marketing | Scoop.it
Want to do more with your Facebook page?Have you considered using Facebook apps?Facebook apps let you customize your Facebook page in many ways.In this article I'll share 15 ways Facebook apps can enhance and customize your Facebook page.Note: Many of the apps listed here

Via Christina Guenther
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Christina Guenther's curator insight, March 2, 2015 5:25 PM

Handy dandy tools all social media managers should try! 

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What Type of Sharer Are You? Improve Your Social Media With Our Quiz

What Type of Sharer Are You? Improve Your Social Media With Our Quiz | Social Media Marketing | Scoop.it
5 social media quizzes that can help you decide your social media personality type. What type of sharer are you?
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The 3 Tools I Use To Manage My Social Media Marketing

The 3 Tools I Use To Manage My Social Media Marketing | Social Media Marketing | Scoop.it
The top 3 social media marketing tools that help me manage my Twitter, LinkedIn, Google+ and Facebook marketing efforts! #SocialMediaMarketing
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8 Ways to Increase Your Exposure on Pinterest | Simply Measured

8 Ways to Increase Your Exposure on Pinterest | Simply Measured | Social Media Marketing | Scoop.it
Here at Simply Measured, we get asked this question on social a lot: How do I make my brand stand out on Pinterest? Pinterest, whose valuation just hit $11 billion after a new round of fundraising, is definitely the social network to watch in 2015.
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How To Build a Social Media Following Starting From Nothing

How To Build a Social Media Following Starting From Nothing | Social Media Marketing | Scoop.it
How do you build a following on social media when you are just getting started? We all have to start from somewhere. What are the rules and how can it help?
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The Content Marketing Ecosystem Is at a Crossroads

The Content Marketing Ecosystem Is at a Crossroads | Social Media Marketing | Scoop.it

'Social media and search engines aren’t equipped to handle the distribution of today’s content marketing and media deluge. According to Mark Schaefer’s book, The Content Code, by 2020 the amount of information on the Internet will have grown by 500 percent.

 

Even at today’s rate of online publishing, social media and search engines can barely keep up fulfilling their promise of content distribution for many brands and media outlets alike'.

 

Read More: http://www.socialmediatoday.com/marketing/2015-04-02/content-marketing-ecosystem-crossroads


Via Antonino Militello
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Marco Favero's curator insight, April 2, 2015 6:16 PM

aggiungi la tua intuizione ...

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Digital Marketers Are Facing a Crisis That’s Costing Them Billions

Digital Marketers Are Facing a Crisis That’s Costing Them Billions | Social Media Marketing | Scoop.it

The marketing industry has a crisis on its hands. Most marketers don't know how to successfully craft and execute a digital strategy or measure ROI, according to a recent study. This is the marketing skills gap, and ninety percent of marketers say their team suffers from it. So what can they do?
 
The problem isn't that the marketer's role has fundamentally changed in the digital era. Rather, the technology they're expected to use is continuously transforming. Meticulous data management, stellar content and an optimized cross-channel approach have become expected. Unfortunately, many managers at agencies have a hard time keeping up.


"The Future-Proof Marketer in 2015," a new guide from Grovo, explains how organizations can educate a new kind of marketer—one with a keen sense of how customers interact with brands, content and products. These are the skills the guide covers in detail....


Via Jeff Domansky
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Jeff Domansky's curator insight, April 14, 2015 7:49 PM

Agencies and marketing organizations need a new strategy to deal with the digital skills gap. The report "The Future-Proof Marketer in 2015" is recommended reading. 9/10

Marco Favero's curator insight, April 15, 2015 5:12 AM

aggiungi la tua intuizione ...

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6 Types of Social Media Content Your Followers Want More Of

6 Types of Social Media Content Your Followers Want More Of | Social Media Marketing | Scoop.it
Here’s the bad news about social media marketing: it demands an endless stream of content, updates, and interaction from you (and we know how busy you already are, right?) Here’s the good news: wit
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How to Develop a Content Marketing Rhythm: A Guide for Creating Consistently Great Content

How to Develop a Content Marketing Rhythm: A Guide for Creating Consistently Great Content | Social Media Marketing | Scoop.it
While there’s no debating that content marketing works, it only works if it’s done right; and one of the keys to doing content marketing right is to do it consistently.
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5 Reasons You Should Tweet Every 30 Minutes #HMSBlog

5 Reasons You Should Tweet Every 30 Minutes #HMSBlog | Social Media Marketing | Scoop.it
Sending a tweet every 30 minutes has changed my digital life! I've connected with people internationally, my followers have increased by 25%, and I've...
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The World's 21 Most Important Social Media Sites and Apps in 2015

The World's 21 Most Important Social Media Sites and Apps in 2015 | Social Media Marketing | Scoop.it
The concepts behind “social networking” aren’t anything new – ever since there have been humans, we have been looking for ways to connect, network, and promote with one another – but they’ve taken on an entirely new meaning (and momentum) in the digital age. Where we used to have handshakes, word-of-mouth referrals, and stamped letters, today’s relationships are often begun and developed on LinkedIn, Google +, and Facebook.

That means savvy business owners have to know and use a variety of social platforms to stay relevant, not to mention take advantage of emerging opportunities. Below, you’ll find what I consider to be the 21 most important channels and tools you need to be aware of.

Via Brian Yanish - MarketingHits.com, Christina Guenther
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Linda Greenleaf's curator insight, April 15, 2015 6:39 PM

A useful reference

Francina Moragues's curator insight, April 21, 2015 9:47 AM

Un buen artículo que explica cuales son las 21 redes sociales más importantes y utilizadas en todo el mundo. 

SENAME Interactive's curator insight, May 15, 2015 3:03 AM

Useful list of social media websites for beginners to grow their business. 

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Struggling with time on social media? Create a schedule

Struggling with time on social media? Create a schedule | Social Media Marketing | Scoop.it
It really doesn't matter at all if you are a small business owner, medium sized or an big organization, find the right people, time, and money to carry out new innovative digital strategies is diff...
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7 Simple Social Media Moves That Work

7 Simple Social Media Moves That Work | Social Media Marketing | Scoop.it
Likeable founder Dave Kerpen personally responds to thousands of Tweets, emails, and messages every day. Crazy, or genius?
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