'Do you know how and where your website visitors, email subscribers and social media followers are accessing and consuming your content?
Content marketing and SEO work best when done together. Content marketing isn’t “the new SEO,” and SEO alone isn’t going to drive traffic to your site. They need to work in harmony in order to achieve high rankings and ultimately provide value to your audience'.
You've decided to pursue a content marketing strategy. You have an outstanding piece of content you’ve spent hours creating, putting your heart and mind into the piece and that is great. Then, you published it.
The other thing I have to emphasize is that in order for a lot of these ideas to work for you, you need to think of content as something way beyond simply a marketing tactic – you need to embrace it in everything you do on your site and offsite – take for example Ian Lurie’s (from Portent – an organisation whose thoughts on content clearly mirror mine ) post on Content as part of UX over at Moz. And like I point out in the Content is King post, and as Ammon Johns points out in this piece “The Great Content marketing Swindle“, content without a real distribution channel is simply content, not content marketing.
Every single one of these ideas below need a distribution and display strategy for them to work.By no means is this list exhaustive, but it can form a good start to any content plan. Some of the areas may not apply to all businesses, while others will – I have taken the approach of top down- starting with the core corporate communication and then working my way into the more creative areas....
What marketers often miss is that the whole purpose of content is to convey a brand’s values, messages, and actions – in one word, its personality – to its target audience. Today’s consumers seek a high-level of engagement with the brands that they like. They don’t like to think they are being sold to through a brand’s content.
I hear many experts say that you have to write content loaded with keywords that very specifically addresses the needs of your audience. And to that I say, yes that can help; however, this approach lacks the warmth and the human side of connection that today’s customers are looking for in a brand....
Is Email Marketing dead? As Mark Twain said "The report of my death was an exaggeration." Seems the same may be true of email marketing. Did you know the total posts on Facebook and Twitter combined add up to 0.2% of all email traffic?
Want to do more with your Facebook page?Have you considered using Facebook apps?Facebook apps let you customize your Facebook page in many ways.In this article I'll share 15 ways Facebook apps can enhance and customize your Facebook page.Note: Many of the apps listed here
Here at Simply Measured, we get asked this question on social a lot: How do I make my brand stand out on Pinterest? Pinterest, whose valuation just hit $11 billion after a new round of fundraising, is definitely the social network to watch in 2015.
'Social media and search engines aren’t equipped to handle the distribution of today’s content marketing and media deluge. According to Mark Schaefer’s book, The Content Code, by 2020 the amount of information on the Internet will have grown by 500 percent.
Even at today’s rate of online publishing, social media and search engines can barely keep up fulfilling their promise of content distribution for many brands and media outlets alike'.
The marketing industry has a crisis on its hands. Most marketers don't know how to successfully craft and execute a digital strategy or measure ROI, according to a recent study. This is the marketing skills gap, and ninety percent of marketers say their team suffers from it. So what can they do?
The problem isn't that the marketer's role has fundamentally changed in the digital era. Rather, the technology they're expected to use is continuously transforming. Meticulous data management, stellar content and an optimized cross-channel approach have become expected. Unfortunately, many managers at agencies have a hard time keeping up.
"The Future-Proof Marketer in 2015," a new guide from Grovo, explains how organizations can educate a new kind of marketer—one with a keen sense of how customers interact with brands, content and products. These are the skills the guide covers in detail....
The concepts behind “social networking” aren’t anything new – ever since there have been humans, we have been looking for ways to connect, network, and promote with one another – but they’ve taken on an entirely new meaning (and momentum) in the digital age. Where we used to have handshakes, word-of-mouth referrals, and stamped letters, today’s relationships are often begun and developed on LinkedIn, Google +, and Facebook.
That means savvy business owners have to know and use a variety of social platforms to stay relevant, not to mention take advantage of emerging opportunities. Below, you’ll find what I consider to be the 21 most important channels and tools you need to be aware of.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.