If you’ve checked your Direct Messages today, you may have noticed that something’s missing: the limitation of 140 characters. You can now chat on (and on) in a single Direct Message, and likely still have some characters left over.
SEO For Web Designers Web designers shouldn't be SEO experts since keeping up with DESIGN is a full-time job. But web designers are where SEO rubber meets the Google Road so understanding a handful of ideas is critical to the online success of any designers creations.
This Haiku Deck includes a list of our favorite FREE SEO tools and how to use them to create a content marketing map. Content marketing maps help move your site to the first page of listings for keywords that matter (to your business or nonprofit).
Many of the tips included in SEO for Web Designers are universal and so helpful to anyone creating online communication...and who ISN'T creating online communication these days?
With a constant and steady flood of information crowding timelines and inboxes throughout the day, it never has been more important to make sure you stand out among competitors, and every other company and individual as well.
Not all content marketing practices yield equal results. In today's landscape of SEO and social media, shareability is one of the most important qualities for a content marketing campaign. So what makes content shareable and why does it matter?
High quality content, inbound links and easy navigation are not enough to make your blog or website successful. Internet users today expect a website to load as fast as possible. They really feel cheated by blogs that take a very long time to respond to their web requests.
When it comes to your user’s site experience and position in search engines, how fast your website loads is a vital factor.In this post, I’ve covered everything you should know about how to build a fast loadingblog and website: why it matters, what are the tools to test it, and what practices you should follow to building a fast blog!...
5 signs you may need automated content marketing workflows
#1 – Your organization has complex workflows
If you map out the steps it takes to create your top five content assets, and the number of tasks typically equals more than four per content type, it’s time to consider automated workflows.
#2 – You have multiple content and campaign types
Marketing organizations use an average of 13 content tactics. That doesn’t even include the number of campaigns, both outbound and inbound, running simultaneously. Automated workflows ensure each of these are developed and deployed in a unified and highly visible way.
#3 - You have a large network of collaborators
Automated workflows make it easier to track and manage all collaborators across their various roles and functions.
#4 – You have multiple distribution points
Without content to supply these channels, the investments are at risk of failing. Automated workflows tackle this problem by including each distribution point as a task. With content marketing software these distribution points are not only catalogued, but the content can be deployed to the channel directly from the platform.
#5 – You have extensive brand guidelines
Automated workflows enable brands to stay within the guidelines by making the corporate governance process part of the checklist. Automated workflows can save time and resources while enabling a better production process for content. And as content marketing becomes a centerpiece of marketing strategy’s worldwide, the forward-thinking organizations are putting workflows front and center.
As bloggers, we’ve all come to that point in our journey – that metaphorical fork in the road – where we’ve had to stop and think about our next step. Is blogging merely a hobby to mentally satisfy or can it be a business that brings in the dough? Even if blogging isn’t your profession, …
Micro media content is now an essential part of any social media strategy. Brands have experimented with short-form content for some time now, but with a variety of social networks becoming dependent on this type of content, the appetite has never been greater. Take a gander at our marketer’s guide to micro-content ebook to learn more.
There are many ways that brands are leveraging Vine as a piece of their marketing strategy. But despite this, most brands have not yet figured out how to include Vines within their overall strategic vision. To do that you’ll need to take a step back and consider why you are producing this type of content in the first place. What purpose does it serve? Can you use it as collateral? Will it strengthen your brand’s story and identity? Will it resonate with your audience enough to compel them to share with their networks?
Looking beyond the different approaches brands have taken to make use of social video, our team has put together a series of Vines that shows off the top five ways brands use social video....
Lists are everywhere and the headlines with lists are proliferating faster than rabbits imbibing unlimited amounts of Jack Daniels. Anybody and everybody is using embedded lists in their content. Or, they are writing “mea culpas” via Medium, exposing every aspect of their personal and professional lives.
Great content is somewhat list driven and we can all thank smartphones for some of this popularity. Your content is getting reduced to a small screen: so no lists, maybe no reads....
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.