Picture this. A CPA, an attorney and a hedge fund manager are chatting over drinks at an investment conference. Looking out the window, a bartender exclaims, “Check it out, hundred dollar bills, just lying in the parking lot!
'The nuts and bolts that make up search engine optimization all hold the frame together, and that frame is content.
However, it’s much bigger than that.Without those nuts and bolts, such as inbound links, social signals, microformats, and citations, the content itself is nothing more than a pile sheet metal that can’t do anything.
As we continue to explore the ways that content can help with SEO, it’s important to note that even the infographic below by Fat is only one side of the content equation'.
Looking to increase your WordPress performance? These top 10 plugins (most of them free) will help you perform all kinds of different tasks and tweaks with WordPress, while also helping your site when it comes to SEO, usability, and conversion.
If your duplicate content is for legitimate reasons, webmasters really shouldn't be concerned about duplicate content. However if you're utilizing duplicate content in a spammy fashion, Google certainly can take action against those sites.
The Google Analytics Visitors Flow report is truly a handy way to visualize what's happening on a website. Today's the day you turn it into your secret conversion rate optimization weapon and glean big insights from it before your next test.
Email marketing is an excellent way to engage customers and increase both site traffic and sales. Not all email messages, however, are equally effective.
In 2012, 44 percent of promotional email recipients made at least one purchase based entirely on receiving an email marketing message from a merchant, according to Convince & Convert, a social media and content marketing firm.
While there are many things that ecommerce merchants might do to improve their email marketing’s effectiveness, here are seven ideas to consider.