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Why Your Business Needs A Social Media Presence – Two infographics /@yournmkhan

Why Your Business Needs A Social Media Presence – Two infographics /@yournmkhan | Online Marketing | Scoop.it
Why Your Business Needs A Business Social Media Presence. Online consumers are more likely to

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Why Your Business Needs A Social Media Presence – Two infographics

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Online Marketing B2Beat: Do You Know Why Your Marketing's ...

Online Marketing B2Beat: Do You Know Why Your Marketing's ... | Online Marketing | Scoop.it
Picture this. A CPA, an attorney and a hedge fund manager are chatting over drinks at an investment conference. Looking out the window, a bartender exclaims, “Check it out, hundred dollar bills, just lying in the parking lot!
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21 Rules For Effective Social Media Marketing Strategies infographics

21 Rules For Effective Social Media Marketing Strategies infographics | Online Marketing | Scoop.it
21 Rules For Effective Social Media Marketing Strategies, an infographic Creative Secrets For Social Media Marketing social media marketing campaign

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hunter christopher armstrong's curator insight, March 18, 11:24 AM

Social media can also be used to target select groups. Everybody spills their loves and interests onto the internet for everyone to see. These websites allow you to access what people are saying and talking about which allows the marketer to directly streamline a advertisement to a customer who is already interested in the topic/restaurant 

Graig Angarella's curator insight, April 26, 2:57 PM

This article simplified effective social media marketing strategies in 21 easy rules to follow. I especially liked how the article pointed out becoming an "expert" in the field is important. To me, whoever posts on behalf of the company should be an expert, because their comments will be much more insightful, rather than obvious. In other words, people are more inclined to want to know more about what you are advertising if you can add interesting statistics, or point out the benefits of your company. I couldn't tell you the amount of times I've skipped past an advertisement because it does not allow for any engagement by the customer. Secondly, try to post new material. Seeing the same things over and over again causes customers to grow tired of your site, and possibly unfollow your page. Lastly, adding lots of images and media is always beneficial, as the article points out!

Yogesh Kumar's curator insight, June 5, 3:04 AM

Social media Marketing

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Content For SEO: A Visualization of Modern Search Ranking Factors [Infographic]

Content For SEO: A Visualization of Modern Search Ranking Factors [Infographic] | Online Marketing | Scoop.it

'The nuts and bolts that make up search engine optimization all hold the frame together, and that frame is content.

 

However, it’s much bigger than that.Without those nuts and bolts, such as inbound links, social signals, microformats, and citations, the content itself is nothing more than a pile sheet metal that can’t do anything.

 

As we continue to explore the ways that content can help with SEO, it’s important to note that even the infographic below by Fat is only one side of the content equation'.

 

Read More At: http://automotiveseo.org/visualization-modern-search-ranking-factors/


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munozbosch's curator insight, December 31, 2013 1:37 AM

Muy buena explicación sobre como se gestiona el contenido para SEO

Chris Murray's curator insight, January 2, 8:05 PM

Great infographic on Content....

MaaS Pros UK's curator insight, January 15, 2:59 AM

 A website is an online identity for your business. The content of your website must have the power to draw the attention of millions of Internet users worldwide. High quality and unique content is what an effective website must have.

http://www.maasprosfranchising.com/uk/content-writing/

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How to Analyze Your Competition in Less Than 60 Seconds

How to Analyze Your Competition in Less Than 60 Seconds | Online Marketing | Scoop.it

Here a free website analyzer that shows you what you are doing right and wrong from SEO and social media perspectives.

 

Read More: http://www.quicksprout.com/2013/12/11/how-to-analyze-your-competition-in-less-than-60-seconds/#more-15134


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wanderingsalsero's curator insight, December 16, 2013 6:22 PM

Somewhat akin to the 'audit' idea.  I love these kind of sites.  It's amazing how many business people don't know that sites like this exist.  I'd be willing to be that if you wanted to go after a particular customer, you could 'scrape' the info from this site, give it to them for free and watch their jaw drop.

Lee Tonitto's curator insight, December 17, 2013 1:49 AM

Benchmark your performance with this free site 

Webgrrl's curator insight, December 19, 2013 6:40 PM

website marketing tools  ~ be interesting to see

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10 Essential WordPress Plugins to Improve SEO & Usability

10 Essential WordPress Plugins to Improve SEO & Usability | Online Marketing | Scoop.it
Looking to increase your WordPress performance? These top 10 plugins (most of them free) will help you perform all kinds of different tasks and tweaks with WordPress, while also helping your site when it comes to SEO, usability, and conversion.

Via Bonnie Burns
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The 5 SEO Mistakes that Hurt Small Businesses - Search Engine Journal

The 5 SEO Mistakes that Hurt Small Businesses - Search Engine Journal | Online Marketing | Scoop.it
Search engine optimization is essential to small business, but many don't have the time or resources for SEO. Here are several SEO strategies for SMBs.

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Google's Matt Cutts: A Little Duplicate Content Won't Hurt Your Rankings

Google's Matt Cutts: A Little Duplicate Content Won't Hurt Your Rankings | Online Marketing | Scoop.it
If your duplicate content is for legitimate reasons, webmasters really shouldn't be concerned about duplicate content. However if you're utilizing duplicate content in a spammy fashion, Google certainly can take action against those sites.

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5 Bad Marketing Habits Made Worse by the Internet

5 Bad Marketing Habits Made Worse by the Internet | Online Marketing | Scoop.it
Watch out for these bad marketing habits, or risk losing precious audience attention.
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Small Business Guide To Mobile Marketing

Small Business Guide To Mobile Marketing | Online Marketing | Scoop.it
Here is a great Small Business Guide To Mobile Marketing infographic that details some eye opening mobile marketing facts. This year mobile internet access will meet and beat desktop access.

Via The Fish Firm, QRCArtist, Matthew Pivac
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Francesca Piazza's comment, October 1, 2013 10:37 AM
yes it is really useful, even if I don't agree with everything.
Francesca Piazza's comment, October 1, 2013 10:37 AM
yes it is really useful, even if I don't agree with everything.
Francesca Piazza's comment, October 1, 2013 10:37 AM
yes it is really useful, even if I don't agree with everything.
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How to develop a marketing strategy online for an ecommerce website

How to develop a marketing strategy online for an ecommerce website | Online Marketing | Scoop.it
How to develop a marketing strategy is a common question among people who want to re-do their businesses online.
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Marketing Automation, where you will travel and explore a wide variety of capabilities found in marketing automation software.

Marketing Automation, where you will travel and explore a wide variety of capabilities found in marketing automation software. | Online Marketing | Scoop.it
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Welcome to wondrous and exciting world of marketing automation, where you will travel and explore a wide variety of capabilities found in marketing automation software.

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Google Analytics To Cease IE8 Compatibility By End Of 2013

Google Analytics To Cease IE8 Compatibility By End Of 2013 | Online Marketing | Scoop.it
Google Analytics announced today that it will not be compatible with Microsoft Internet Explorer 8 by the end of this year.
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100 Marketing Tactics for New Blog

100 Marketing Tactics for New Blog | Online Marketing | Scoop.it
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Clever SEO Marketing | Social Media Today

Clever SEO Marketing | Social Media Today | Online Marketing | Scoop.it
Have you ever thought about how Google categorizes each of the 643,011,029-webpage results in .40 seconds? Did you know that there is an exact algorithm that Google, Bing, and Yahoo use?
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5 "Fundamentals" Of SEO That Were Destroyed In 2013

5 "Fundamentals" Of SEO That Were Destroyed In 2013 | Online Marketing | Scoop.it
The basics of SEO haven’t changed much in the last 15 years. If you followed the mantra of creating good content and obtaining quality links, they still haven’t changed… or have they?

Via Nick
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Online marketing trends in 2014 - CIOL

Online marketing trends in 2014 - CIOL | Online Marketing | Scoop.it
Internet marketing has fast become a very important factor in the marketing mix of any organization
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21 Rules For Effective Social Media Marketing Strategies info graphic

21 Rules For Effective Social Media Marketing Strategies info graphic | Online Marketing | Scoop.it
21 Rules For Effective Social Media Marketing Strategies, an infographic Creative Secrets For Social Media Marketing social media marketing campaign

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hunter christopher armstrong's curator insight, March 18, 11:24 AM

Social media can also be used to target select groups. Everybody spills their loves and interests onto the internet for everyone to see. These websites allow you to access what people are saying and talking about which allows the marketer to directly streamline a advertisement to a customer who is already interested in the topic/restaurant 

Graig Angarella's curator insight, April 26, 2:57 PM

This article simplified effective social media marketing strategies in 21 easy rules to follow. I especially liked how the article pointed out becoming an "expert" in the field is important. To me, whoever posts on behalf of the company should be an expert, because their comments will be much more insightful, rather than obvious. In other words, people are more inclined to want to know more about what you are advertising if you can add interesting statistics, or point out the benefits of your company. I couldn't tell you the amount of times I've skipped past an advertisement because it does not allow for any engagement by the customer. Secondly, try to post new material. Seeing the same things over and over again causes customers to grow tired of your site, and possibly unfollow your page. Lastly, adding lots of images and media is always beneficial, as the article points out!

Yogesh Kumar's curator insight, June 5, 3:04 AM

Social media Marketing

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How to Turn the Google Analytics Visitors Flow Report Into Your Secret CRO Weapon

How to Turn the Google Analytics Visitors Flow Report Into Your Secret CRO Weapon | Online Marketing | Scoop.it
The Google Analytics Visitors Flow report is truly a handy way to visualize what's happening on a website. Today's the day you turn it into your secret conversion rate optimization weapon and glean big insights from it before your next test.

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Google Analytics E-Commerce Tracking – Complete Guide

Google Analytics E-Commerce Tracking – Complete Guide | Online Marketing | Scoop.it
Learn everything about E-Commerce tracking in Google Analytics and become an E-Commerce Tracking code champion.

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How Social Media Supports SEO

How Social Media Supports SEO | Online Marketing | Scoop.it
Social media supports SEO in many ways through the combination of content marketing, search engine optimization (SEO) and social media optimization (SMO).
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100 Best Websites For Entrepreneurs

100 Best Websites For Entrepreneurs | Online Marketing | Scoop.it
We've searched high and low to bring you the first annual list of FORBES 100 Best Websites For Entrepreneurs.
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Social Media Marketing and Authenticity | Social Media Today

Social Media Marketing and Authenticity | Social Media Today | Online Marketing | Scoop.it
How can brands work to be more authentic? Here are a few tips on what to avoid and how to better engage on social media.
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7 Ideas for Better Ecommerce Marketing Emails

7 Ideas for Better Ecommerce Marketing Emails | Online Marketing | Scoop.it

Email marketing is an excellent way to engage customers and increase both site traffic and sales. Not all email messages, however, are equally effective.

In 2012, 44 percent of promotional email recipients made at least one purchase based entirely on receiving an email marketing message from a merchant, according to Convince & Convert, a social media and content marketing firm.

While there are many things that ecommerce merchants might do to improve their email marketing’s effectiveness, here are seven ideas to consider.


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Danielle Mcnae's curator insight, September 26, 2013 4:21 PM

This article is somewhat similar to my previous scoop as it views the importance of targeting consumers correctly in direct marketing. This time it looks at email marketing, and how to make it more visually appealing and influential for the consumer. Looking back to 2012 the article states that 44% of promotional emails resulted in one purchase; this shows that the messages being sent did not translate any influential knowledge to the consumer. 

 

The article addresses multiple points which will help company’s see success in their direct marketing (company to consumer emails). 

 

The first step is to have a singular focus in mind when sending out the emails; consumers don’t want to be bombed with multiple messages in emails. It can become overwhelming.

Secondly it looks at having segmented consumers, not all consumers have the same needs and want therefore they need altered messages for the different consumer. 

Lastly another point which i found would have great importance and would make a significant change would be to highlight the title of the message with a significant message, and use visual aids and graphics to help consumers decipher the message of the email. 

 

As a consumer I myself just send most direct emails to my trash, however if it is a brand I like and trust I will read the message if the subject line looks interesting. This is something important for brands to take on board as it can help them reel in more consumers, and influence them via email to make purchases. 

 

Farah Ahmad's comment, September 26, 2013 4:38 PM
I think it's important for emails to look appealing to the consumer, and like you said have an interesting subject title. This is important to IMC as their emails should also be integrated in terms of what their brand is trying to sell as well as fit in with their brand image.
Will Costello's comment, September 26, 2013 7:13 PM
Emails are an important element with B2C marketing and interaction. Like you said it is important to make sure the consumer isn't bombed with spam like emails that might potentially have a negative effect on their relationship with your brand. Helping the consumer really engage with the marketing and feel some form of gain is the real key. I really like the ideas presented in this article, especially when it comes to not overdo-ing graphics and images, and how they touched on making the emails mobile friendly to help stay in touch with todays society.
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Online Marketing

Evolution of Social CRM
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6 Mind Blowing Social Media Statistics

6 Mind Blowing Social Media Statistics | Online Marketing | Scoop.it
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