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How to Choose a Domain Name [Infographic]

How to Choose a Domain Name [Infographic] | Online Marketing | Scoop.it
Choosing the right domain name for your business is essential to building a successful brand. Learn the nine steps you need to pick a winner.

Via Lauren Moss
Marie Gillet's insight:

A good summary of how to choose a domain name.

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Webpire Marketing's curator insight, October 11, 2013 2:23 AM

Here is a nice infographic with some tips on choosing the right domain name for your website / business..

2DiFore Marketing Solutions's curator insight, October 11, 2013 7:04 AM

We love going through this process with our clients! 

Mr Tozzo's curator insight, October 11, 2013 8:24 AM
How to Choose a Domain Name [Infographic]
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Content ROI Is a Myth

Content ROI Is a Myth | Online Marketing | Scoop.it

Learn why you can't measure the ROI of content down to a dollar value.

Marie Gillet's insight:

Multiple indicators show you if your content strategy is successful or not by analysing the general value created by your content, but they cannot be measured by a monetary value.

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13 Social Media Marketing Trends in 2014 from the Experts - Business 2 Community

13 Social Media Marketing Trends in 2014 from the Experts - Business 2 Community | Online Marketing | Scoop.it
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5 Scientifically Proven Ways to Work Smarter, Not Harder

5 Scientifically Proven Ways to Work Smarter, Not Harder | Online Marketing | Scoop.it
Try one. Try them all. They work. Science says so.
Marie Gillet's insight:

In order to manage projects and people, you need to manage yourself properly. 5 good sense tips to be more efficient at work.

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Marie Gillet's curator insight, March 5, 6:59 AM

In order to manage projects and people, you need to manage yourself properly. 5 good sense tips to be more efficient at work.

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Nexturn Inc | Traditional marketing – killed by digital? Yes, that ship has sailed

Nexturn Inc | Traditional marketing – killed by digital? Yes, that ship has sailed | Online Marketing | Scoop.it
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«Le nouveau rôle du marketing»

«Le nouveau rôle du marketing» | Online Marketing | Scoop.it
Fondateur et président de Fullsix, Marco Tinelli publie « Marketing synchronisé. Changer radicalement pour s’adapter au consommateur de l’ère numérique» (Eyrolles, 256 pages, 18 euros). Extraits.
Marie Gillet's insight:

Extrait-clé:

"Le directeur marketing n'est plus celui qui a du mal, lors des comités de direction, à justifier ses budgets autrement qu'en évolution par rapport à l'année précédente, il est maintenant celui qui peut non seulement démontrer sa propre performance, mais aussi construire des plans de développement impliquant le reste de l'entreprise. Car à l'ère digitale, celui qui maîtrise la donnée des consommateurs pilote le futur de son entreprise au-delà de la marque et de la communication. En pilotant la marque comme une expérience client intégrée, le marketing prend une position à la fois centrale mais non centralisatrice dans l'entreprise."

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Where Social Media Use is Growing the Most (Infographic)

Where Social Media Use is Growing the Most (Infographic) | Online Marketing | Scoop.it

Every year, in every continent around the globe, more people are using social media to interact. Nearly 1 in 4 people in the world now use social networks.

By 2016, eMarketer predicts that 2.55 billion people worldwide will use social networks. Top areas of growth? India, Indonesia, Mexico, China and Brazil.

Wishpond has put together an infographic featuring data on worldwide social-network use. Check it out to find out what parts of the world are likely to see the greatest growth.


Via Lauren Moss
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Lenovo Global Social Media Practice's curator insight, October 16, 2013 6:37 AM

Useful stats for presentations

Karley Tester's curator insight, October 25, 2013 8:53 AM

Social media is growing amazingly fast. This tool will help create a bridge to our clients. Almost everyone uses social media or the internet. I don't need a crystal ball to see the future i already have. 

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How to Choose a Domain Name [Infographic]

How to Choose a Domain Name [Infographic] | Online Marketing | Scoop.it
Choosing the right domain name for your business is essential to building a successful brand. Learn the nine steps you need to pick a winner.

Via Lauren Moss
Marie Gillet's insight:

A good summary of how to choose a domain name.

more...
Webpire Marketing's curator insight, October 11, 2013 2:23 AM

Here is a nice infographic with some tips on choosing the right domain name for your website / business..

2DiFore Marketing Solutions's curator insight, October 11, 2013 7:04 AM

We love going through this process with our clients! 

Mr Tozzo's curator insight, October 11, 2013 8:24 AM
How to Choose a Domain Name [Infographic]
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How People Read Online [Infographic]

How People Read Online [Infographic] | Online Marketing | Scoop.it
Now that reading online involves a bevy of social actions, from sharing to commenting across a plethora of devices, how many of your site’s readers will make it past the first paragraph?.

Recently Slate's technology columnist investigated this issue further in his article You Won’t Finish This Article. Using data from Chartbeat, he found that most readers don’t engage with the article, and if they do, they are inclined to do so before scrolling half-way down the page. 


To help us better understand the risks and opportunities about online readership, and to help you, dear reader, get to bottom of this article faster, we present you with an infographic that summarizes it all. 


Via Lauren Moss
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Carlos Bisbal's curator insight, October 10, 2013 6:54 AM

¿cuántos de los lectores de su sitio web leen más allá del primer párrafo? 

Carolina Bertolotti Celery's curator insight, October 11, 2013 5:59 AM

Interesting for choosing your web design and update info!

AlGonzalezinfo's curator insight, October 14, 2013 7:27 AM

20% ~ the amount of words readers have time to read on a web page. 

 

Chose your words carefully  8-)

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12 Experts Share Top Curation Tips

12 Experts Share Top Curation Tips | Online Marketing | Scoop.it

Six steps to easy content curation.

 

Curation is sometimes confusing. Everyone has a different definition and it's used in many different ways as part of content and marketing strategies.

 

I asked 10 of my favorite curation experts for their best tips, tools, their favorite curator and suggestions on innovative uses of curation. Each is a curator on Scoop.it, my favorite curation tool and channel. New and experienced curators are going to learn from their advice.


Via Jeff Domansky
Marie Gillet's insight:

Useful to curate more and better!

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Lee Wise's curator insight, October 7, 2013 7:54 PM

Some will enjoy this resource!

wanderingsalsero's curator insight, October 20, 2013 5:12 PM

I haven't read this yet but "panels" are always a good way to get a synopsis of any subject......in this case: curation.

Maria Richards's curator insight, March 29, 1:51 PM

It seems so simple here!

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Le phénomène japonais Line débarque en France

Le phénomène japonais Line débarque en France | Online Marketing | Scoop.it
Cette application de messagerie sur smartphone rassemble déjà 230 millions d'inscrits. Elle repose sur un modèle publicitaire original.
Marie Gillet's insight:

Et un nouveau support de communication, un! :-)

Line, une application à suivre et à investir semble-t-il!

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Marie Gillet's comment, September 24, 2013 3:26 AM
Reste à trouver un business model rentable pour cette application gratuite.http://line.naver.jp/en/
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The Future of Marketing is not about Marketing ... It's about You!

The Future of Marketing is not about Marketing ... It's about You! | Online Marketing | Scoop.it
Don't look back...you're not going that way.The future of marketing is not about technology, trends, shiny objects or case studies. This is a time for re-invention of philosophies, methodologies, and
Marie Gillet's insight:

A bit long but inspiring article! Thanks! I totally agree. And skiing is also about leaning forward if you want to control your moves.

What I retain is the following... To this sentence: "We’re broadcasting and not connecting, talking and not listening, calendering not investing, justifying and validating not creating value. To lean forward takes a different approach, perspective...", I would add that we need a VISION to create value and that's what a customer-oriented approach is all about! Creating a relationship with customers does not go one way. Thats' why you say "putting the public back in public relations" and "Social in social media" indeed.

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Marketing Strategy for the Digital Age | Social Media Today

Marketing Strategy for the Digital Age | Social Media Today | Online Marketing | Scoop.it
While digital gives you the opportunity to reach out to millions with a single click, it also poses a problem: if not monitored properly, it will not be as effective as face-to-face communication.
Marie Gillet's insight:

Interesting and fun videos of brand's innovative ideas to inspire from!

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The 9 Types of Facebook User, what type are you? – an infographic

The 9 Types of Facebook User, what type are you? – an infographic | Online Marketing | Scoop.it
The 9 Types of Facebook User, what type are you? – an infographic We all
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When to Post on Facebook, Twitter, Google+, LinkedIn, and Pinterest (Infographic) - Business 2 Community

When to Post on Facebook, Twitter, Google+, LinkedIn, and Pinterest (Infographic) - Business 2 Community | Online Marketing | Scoop.it
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Why lean is the future of content marketing

You've heard it before: you need a content strategy. But how can you make it impacting without huge budgets and resources? At Scoop.it, we started meetup gr...
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5 Stages in the Digital Marketing Funnel

5 Stages in the Digital Marketing Funnel | Online Marketing | Scoop.it
An article discussing five stages in the digital marketing funnel.
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17 New Ways To Make Your LinkedIn Profile Irresistible To Employers

17 New Ways To Make Your LinkedIn Profile Irresistible To Employers | Online Marketing | Scoop.it
LinkedIn is constantly adding new features to help you get the most out of it, not just for job hunting but also for other kinds of professional development.

Via Official AndreasCY
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malek's curator insight, October 25, 2013 5:28 AM

Not all are "New", but I'll take 2 action calls

- Add pictures, slideshows, videos to your summary

- Snag a new recommendation

Afelio Padilla's curator insight, October 26, 2013 4:34 AM

Interesting...

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Top 20 Do’s and Dont’s on LinkedIn - Social Media London

Top 20 Do’s and Dont’s on LinkedIn - Social Media London | Online Marketing | Scoop.it

Here is an interesting infographic on the top 20 do's and dont's on LinkedIn.


Via massimo facchinetti
Marie Gillet's insight:

Good reminder! :-)

 

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Erick Hostachy's curator insight, October 18, 2013 1:07 AM

En clair, soyez humain, soyez proche, à l'écoute, avec l'envie de partager. C'est la clé de la réussite.

Natalie Shervill's curator insight, October 20, 2013 6:16 PM

Use LinkedIn to promote your personal and company profile, but remember that it's a professional platform so here's a few tips to help you get it right.

John Thomas's curator insight, February 9, 7:28 AM

Top 20 Do’s and Dont’s on LinkedIn 

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9 tools for creating great animations | Animation | Creative Bloq

9 tools for creating great animations | Animation | Creative Bloq | Online Marketing | Scoop.it
These web-based applications will have you creating animations in no time.

Via Brian Yanish - MarketingHits.com
Marie Gillet's insight:

Sounds useful for small companies and self-trained people...

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Martin (Marty) Smith's curator insight, October 10, 2013 8:47 PM

Cool tools that seem moderate on the time invested to cool output equation. 

malek's curator insight, October 11, 2013 6:20 AM

Aspire to inspire in 30 min or less

Angela Heath's curator insight, October 11, 2013 8:54 AM

The only thing better than content is videos.  Americans today would much prefer to watch verses read.  Amazingly many video software options are reasonable priced leveling the paying ground and making everyonw a rock star.

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10 Content Marketing Tools for Creation, Distribution and Analytics

10 Content Marketing Tools for Creation, Distribution and Analytics | Online Marketing | Scoop.it

Learn about 10 content marketing tools' features, capabilities and case studies for content creation, distribution and measurement....

 

When I was at Content Marketing World a few weeks ago, I moderated a presentation by last year’s “Content Marketer of the Year”, Joe Chernov from Kinvey, who presented on a substantial project he undertook regarding content marketing tools.

 

The presentation and accompanying slide deck possessed several key characteristics of the most successful content: Thoughtful, structured, empathetic with the audience, uniquely and creatively packaged. It also includes case studies for each tool.Joe made a point to not focus on the most popular content marketing tools like, Outbrain, Zuberance, InboundWriter, Kapost, Compendium, SkyWord or Curata. Rather, he focused on a collection of tools that warrant attention outside of the mainstream content marketing mix....


Via Jeff Domansky
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Shelley Kotzé's curator insight, October 10, 2013 1:57 AM

Content Marketing is vital for any company who is online.  Here are some great points on how to make your content marketing easier!

malek's curator insight, October 10, 2013 3:50 AM

No matter how many tools you know, there's always new one you never heard of.  I'll take it for our "Thanks Giving" Canadian version.

Thank you Jeff

Ali Anani's curator insight, October 10, 2013 9:25 PM

Quite interesting. I advise exploring the ten tools as they are educational and of interest

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The Future of Search: 2013 Search Engine Ranking Factors Released

The Future of Search: 2013 Search Engine Ranking Factors Released | Online Marketing | Scoop.it

Every two years, Moz surveys over 100 top industry professionals to compile our biennial Search Engine Ranking Factors. For 2013, we've supplemented the survey with real-world correlation data from a scientific examination of over 17,000 keyword search results by Dr. Matt Peters and his data science team.

 

We've released some of the 2013 data previously, but not the full set until now. So with great pleasure, I present the complete results of this year's survey and correlation data:

 


Via Alex Butler
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A Scientific Guide To Maximizing Your Impact On Twitter, Facebook, And Other Digital Media

A Scientific Guide To Maximizing Your Impact On Twitter, Facebook, And Other Digital Media | Online Marketing | Scoop.it
When is the best time to tweet on Twitter post on Facebook and email newsletters to reach the most people? Let's find out.
Marie Gillet's insight:

Very interesting and useful stats!

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P&G Brand Officer Says 'Digital Marketing Is Dead'

P&G Brand Officer Says 'Digital Marketing Is Dead' | Online Marketing | Scoop.it
Procter & Gamble's global brand building officer Marc Pritchard proclaimed digital marketing to be "dead." He urges advertisers to go back to brand building.
Marie Gillet's insight:

The following quotes summarize it all:

"We [Procter & Gamble] try and see it for what it is, which is a tool for engaging people with fresh, creative campaigns ... the era of digital marketing is over. It's almost dead. It's now just brand building."

"He said that digital technology was a "means to reach people" through brands and capture consumer imaginations...".

I totally agree: digital marketing is a means to an end, not the end itself! Now let's get creative! :-)

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Content Marketing Study Suggests Most Content Marketing Doesn't Work

Content Marketing Study Suggests Most Content Marketing Doesn't Work | Online Marketing | Scoop.it

Content marketing study reveals that content marketing fails to deliver positive results 80 to 90 percent of the time.


Via Kamal Bennani
Marie Gillet's insight:

According to InboundWriter’s study, only 20 percent of marketing content is doing anything in terms of traffic generation.

But be careful! (I agree with the comments)

1- The study focused on “dozens” of websites, so it could hardly be considered exhaustive.

2- Not all website content can be considered content marketing. In fact, most of it isn’t. Do your 404 pages count? What about your privacy policy?

3- Defining content marketing success solely in terms of traffic is a HUGE mistake, but one that a lot of companies make. Content marketing is about establishing credibility, educating and informing an audience. If a piece of content results in a low number of pageviews, but has a high conversion rate with prospects, was it still a failure? Of course not.

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2DiFore Marketing Solutions's curator insight, September 16, 2013 6:17 AM

So often times we see and hear on many social media platforms about "content marketing" but does anyone really know what it is? Great post from last week worth repeating!

Marie Gillet's comment, September 16, 2013 7:16 AM
Thanks for your comments both! Indeed, content marketing is a work-in-progress and one branch of a whole marketing strategy: results should be studied all together (incl. offline and online actions) as they are intertwined with each other. We should get the whole picture before claiming results as a success or not, and look at the entire buying process instead of analysing bit by bit.
AUDIT & REDAC'WEB's curator insight, September 17, 2013 12:56 AM

Si vous doutez de l'efficacité de la stratégie de contenu, consultez cette étude

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The future of storytelling: People want to befriend characters and influence their decisions

The future of storytelling: People want to befriend characters and influence their decisions | Online Marketing | Scoop.it

Via The Digital Rocking Chair
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malek's curator insight, August 9, 2013 5:22 AM

Technology can make the ultimate fantasy come true: we live in the stories we watch on the screen. That will re-invent the way we think about brands.

Lindsay Wilson's curator insight, August 15, 2013 10:10 AM

How would you feel to listen to stories that interact with the GPS of your smartphone/tablet/computer to include appropriate sound cues and character introductions?

Sandrine Delage (Borgé)'s curator insight, August 16, 2013 11:00 PM

Bonjour,

 

L'article montre ici comment aller plus loin dans l'interaction et c'est sans doute un modèle inspirant pour l'engagement de followers sur les réseaux sociaux.

Tous les ingrédients sont présents : des personnages et une histoire qui nous accrochent et qui nous rappellent l'enfance qui n'est pas si loin, un dispositif d'interaction simple par le mobile, une prise en compte rapide du retour des utilisateurs.

Recette qui semble gagnante mais qui demande un contenu de valeur, une stratégie sans faille de l'organisation qui accompagne l'opération. Pas si simple !

 

Bonne semaine,