To help explain the importance of content marketing, Neil Patel has put together an infographic to show you how content marketing impacts search engine rankings and how you can use it to help grow your business.
“There’s no such thing as a free lunch.” B2B’s free use of social is coming to an end, and it’s about time.
The B2B messaging impact over social is getting too difficult to attain: your SOV over the cacophony of craziness is shrinking. In other words, the number of social participants is so great now that it drowns out the 140 character pronouncements that are hoped to drive interest. Your new product announcement has to compete with someone’s complaint that their car didn’t start this morning.
However, that presents opportunity for you. The programs offered by the social media platforms allow you the opportunity to cut through the clutter and take advantage of your target audience’s social media participation. Social has built such huge audiences that the social media promotional opportunities are now significant. And the programs offered are intriguing, e.g., Twitter’s Lead Gen Cards.
Most of you have already re-thought your social media strategies. It’s time for everyone to start to transition to an organic and paid strategy.
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Today’s curated articles collected for your quick review:
-- > B2B Marketers Expect Bigger 2014 Budgets: How Will You Spend It? - Forrester http://sco.lt/8DSeP3
-- > Strategy, marketing, and tech are all intertwined - Chief Marketing Technologist http://sco.lt/4qP56X
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.