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Social Media Marketing vs SEO: Who Wins?

Social Media Marketing vs SEO: Who Wins? | Online Marketing | Scoop.it
Social media marketing and SEO are two of the most commonly used marketing practices used by today's online businesses. But which is more effective? That's the question tackled in the infographic b...
Katrina Lambert's insight:

Fantastic stats lending support to the power of Search Marketing, and the role Social Media plays for brand engagement. Naturally Search was dominant when it came to new business generation, but it was particularly heartening to see a good portion of sales leads now coming through Social Media, which appears to be having quite an impact in B2C companies. Great stuff.

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Google Introduces Change To AdWords: Pay By Viewable Impression CPM Bidding - Search Engine Journal

Google Introduces Change To AdWords: Pay By Viewable Impression CPM Bidding - Search Engine Journal | Online Marketing | Scoop.it
Google rolled out a major change to AdWords this week by introducing CPM bidding by viewable impressions.
Katrina Lambert's insight:

This initiative should deliver more value to advertisers on the Google Display Network.

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Why Quality Beats Quantity When Backlinking to Your Website - Stream SEO

Why Quality Beats Quantity When Backlinking to Your Website - Stream SEO | Online Marketing | Scoop.it
Search Engine Optimization is a tough business. With everyone competing for those top ranking spots, opinions differ on the best way to get there.
Katrina Lambert's insight:

It continues to come down to authentic, relevant content and credible associations that have context. These remain important signals for Google in the Hummingbird rollout.

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B2B Online Marketing Tip of the Day: Add Images to Tweets - Business 2 Community

B2B Online Marketing Tip of the Day: Add Images to Tweets - Business 2 Community | Online Marketing | Scoop.it
B2B Online Marketing Tip of the Day: Add Images to Tweets
Business 2 Community
Of course, this is also news for online marketers. But does it really bear favorable fruits as far as lead generation goes?
Katrina Lambert's insight:

Great to see evidence of this driving up response.

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Rescooped by Katrina Lambert from Social Media, SEO, Mobile, Digital Marketing
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The SEO of Responsive Web Design

The SEO of Responsive Web Design | Online Marketing | Scoop.it

Search Engine Journal's Murray Newlands sits down with Morweb CMS CEO Murad Bushnaq to learn about how responsive web design can improve search results!


Via Kamal Bennani
Katrina Lambert's insight:

Some compelling stats and pros of adopting a responsive web design for mobiles and tablets. And its place for SEO.

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Rescooped by Katrina Lambert from Social Media, SEO, Mobile, Digital Marketing
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20 retailers integrating Pinterest into their email marketing

20 retailers integrating Pinterest into their email marketing | Online Marketing | Scoop.it

It's not just casual Pinterest users making their own boards and pinning images, brands are fast discovering that sharing and adding pins to their own products can be an effective way to drive users to their ecommerce sites.


Via Kamal Bennani
Katrina Lambert's insight:

Great to see Pinterest on emails driving higher open and click-through rates for retailers.

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Denise Barbezani's curator insight, November 19, 2013 6:19 AM

Pinterest is being used to drive users to many ecommerce sites of great brands. / Pinterest é utilizado para atrair consumidores para sites de ecommerce de várias marcas.

Have you ever thougth about using Pinterest? Do you have positive experience to share? / Já pensou em usar Pinterest como ferramenta? Já tem experiências positivas para compatilhar?