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Tips for your Google+ Business Page

Tips for your Google+ Business Page | Online Marketing | Scoop.it
Why should you build a presence and followership on Google+ for yourself or your business?
Twitter and Facebook are still the most widely used social media networks by professionals. Social media n
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Why should you build a presence and followership on Google+for yourself or your business?

Twitter and Facebook are still the most widely used social media networks by professionals. Social media networks such as Instagram, Pinterest, Vine and Visual are definitely on the rise. But what’s the deal with Google+? When Google+ was first introduced back in 2011 many were skeptical and asked: Do we really need another social network? It turns out that we did!

The adoption of Google+ has definitely been a slow one. But Google+ has moved to the center stage of social media and search engine optimization best practices and now is the second largest social media network in the world. Google+ is not just another social network. It is the backbone of the king of search Google and can increase your exposure and visibility tremendously. Google+ is a powerful online marketing tool and should be a part of your integrated social media marketing strategy. We even believe that in 2014 it should be dominating your social media strategy.

The following tips and tricks can help you take your Google+ profile to the pro-level and master Google+ for business.

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The 6 Best WordPress SEO Plugins for 2014

The 6 Best WordPress SEO Plugins for 2014 | Online Marketing | Scoop.it
Wordpress.org  is an easy-to-use open source blogging platform. It is also the most popular content management system (CMS) for a good reason. It is a great tool – especially for beginners – as
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WordPress.org  is an easy-to-use open source blogging platform. It is also the most popular content management system (CMS) for a good reason. It is a great tool – especially for beginners – as it allows users to create their own website or blog within minutes. A whopping 48% of the Top 100 blogs worldwide areWordPress blogs. Any blog can be personalized with a wide variety of both free and paid themes. Our website is actually build on WordPress as well!

One of the greatest features of WordPress is the seemingly endless selection of available plugins that allow WordPress bloggers to spice up their layout and design, optimize their website for search engines (search engine optimization, seo), increase website loading time, incorporate social media sharing and much more. Whether you have a WordPress site or not – applying SEO best practices, optimizing your content for search engines, making sure that you are using the right keywords and fully utilizing meta tags is essential if you want your website to rank well on Search Engine Result Pages (Serps) and increase your website traffic.

Today we would like to present you the 6 Best SEO WordPress Plugins in 2014. What we especially love about WordPress SEO plugins is that even if you are an absolute beginner and don’t know much about SEO with these tools you can optimize your content and keywords and improve your organic search results – almost like the Pro’s do.

 

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4 Tips to Supercharge your Online Sales and Business Development Strategies

4 Tips to Supercharge your Online Sales and Business Development Strategies | Online Marketing | Scoop.it
Adapt to the Customer 2.0, give your Sales and Business Development Strategies an Online Boost!
Consumer behavior is fundamentally different than 15 years ago. Today’s customers are well-informed a
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Beginners Guide to Google Adwords

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Check out our Beginner’s Guide to Google Adwords Pay-per-Click (PPC) Advertising on Slideshare!

Kapris Marketing has put together this comprehensive but compact beginner’s guide toGoogle Adwords Pay per Click (PPC) Marketing to help you learn the very basics of Paid Search, PPC and Google Adwords so you can jumpstart your PPC Advertising campaign. We will cover the main elements of any PPC campaign: keywords, ad copy and landing page. You will learn how to set the right keywords for your ad campaign, write good ad copy and match your landing page to your ad campaign. We will also tell you how Google’s auction style bidding system works, how to set your maximum cost-per-click and daily budget and why your your ad rank is not only determined by your bid amount but also by your Quality Score. Last but not least you will learn about the most important Paid Search Metrics(Average Cost-per-Click, Click Through Rate, Conversion Rate, Cost per Acquisition).

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