Since its beginnings, Google+ has had the unfortunate label of being like a step child in the social media family. Social network titans like Facebook and Twitter have always been more popular in the past for individuals and businesses alike.
But for anyone with an online business who wants their presence made online, Google+ has actually become a necessity for online marketing.
So, if you are running a new business and are overlooking your Google+ account, it’s probably because you assume that little to no value can come of it. But that’s the furthest from the truth; Google+ can make a big difference in your overall Google rankings, as well how you engage your target customers.
1) Creating a business page can improve your search appearance:
Have you ever looked up a business you were curious in, and saw the large rich snippet image appearing to the right of the screen? This is all tied to how Google finds your business, which can be easily modified when you create a Places for Businesses page [...]
Via Arun Prasath