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Where to position key messages in your email marketing campaigns - Campaign Monitor

Where to position key messages in your email marketing campaigns - Campaign Monitor | Online Marketing | Scoop.it

Correct positioning of your key messages in your email marketing campaigns can help them get noticed and remembered. But what's the correct position?

 

Have you ever jotted down your grocery list and driven to the store only to realize you’ve forgotten it? Have you then tried to recall the items on your list? Chances are, you remembered the first items on the list, the last items on the list, or a combination of the two.

 

What you forgot, on the other hand, were the items in the middle. This is due to the serial position effect.

 

To summarize, the study found that when you are presented with a piece of content, in this case a list of words, you are more likely to remember the first words (the primary effect) and last words (the recency effect)....


Via Jeff Domansky
idweaver's insight:

Où placer les messages clés de vos campagnes lors de la composition de vos emails. A lire absolument !

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Jeff Domansky's curator insight, July 11, 2014 1:20 AM

Here's some really valuable research on where to place messages inside your email marketing campaigns for best results. Recommended reading for marketers.

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Marketing Your Multi-Product (or Multi-Division) Brand

Marketing Your Multi-Product (or Multi-Division) Brand | Online Marketing | Scoop.it
If you’re marketing at a business with multiple products, then you may often run into issues of conflicting goals and agendas. Here are 3 tips for marketing multiple products or divisions within your brand.
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How to Promote Products With Social Media: 4 Examples |

How to Promote Products With Social Media: 4 Examples | | Online Marketing | Scoop.it
Do you sell your products online? This article shows how well-known and startup companies are mixing social media and e-commerce to garner more sales.
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Down The Content Marketing Rabbit Hole: A Look At Bonobos' Effective Digital Content - TrackMaven

Down The Content Marketing Rabbit Hole: A Look At Bonobos' Effective Digital Content - TrackMaven | Online Marketing | Scoop.it
Fantastic content is the core to any successful marketing campaign. Here are a few core competencies for effective digital content, inspired by Bonobos.
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How Marketing Agencies Use Landing Pages to Run Successful Campaigns

How Marketing Agencies Use Landing Pages to Run Successful Campaigns | Online Marketing | Scoop.it
Landing pages give marketing agencies superhuman efficiency, but with great power comes great responsibility. Here are 3 landing page strategies they use.
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5 Content Marketing Ideas Worth Stealing

5 Content Marketing Ideas Worth Stealing | Online Marketing | Scoop.it
Content Marketing is about creating compelling, contagious content and sharing it freely on social networks and blogs. It is about building a relationship with your prospects and customers that builds credibility and trust that turns propsects into buyers and customers into high value repeat buyers.
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11 Content Marketing Statistics You Should Care About

11 Content Marketing Statistics You Should Care About | Online Marketing | Scoop.it
It’s the end of the month, time to review your content marketing results from the past 30 days and analyze…but what do you focus on? Of everything you could be reporting, which statistics should …
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Color Psychology In Marketing: The Complete Guide

Color Psychology In Marketing: The Complete Guide | Online Marketing | Scoop.it
Understanding how color works isn’t just for artists dipping their hands into paint and pigments all day long. Anyone using content marketing needs to understand the basics of Color Theory, because you are using color in your content.
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Writing mobile email subject lines: four key considerations

Writing mobile email subject lines: four key considerations | Online Marketing | Scoop.it
Based on the marketing emails that I receive on a daily basis I am going to leap to the assumption that not many brands are optimising their messages for mobile.
idweaver's insight:

Comment optimiser les subject lines de vos emails pour la lecture sur mobile.

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A Curated Showcase of the Best Email Newsletter Designs: Really Good Emails

A Curated Showcase of the Best Email Newsletter Designs: Really Good Emails | Online Marketing | Scoop.it
The Best Email Designs in the Universe (that came into my inbox)

Via Robin Good
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5 Ways to Invite Your Followers Into Your Content Marketing

5 Ways to Invite Your Followers Into Your Content Marketing | Online Marketing | Scoop.it
Content marketing is one of the biggest challenges and opportunities for both business and consumer brands today. As brands look to expand their reach online and engage audience...
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6 Marketing Ideas Small Businesses Can Learn From Big Brands - Mashable

6 Marketing Ideas Small Businesses Can Learn From Big Brands - Mashable | Online Marketing | Scoop.it
6 Marketing Ideas Small Businesses Can Learn From Big Brands
Mashable
Marketing veteran Rob Schuham spends a lot of time encouraging big brands to act like small companies. Be nimble, he advises, be creative, be agile.
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Top Storytelling Brands via Marketing Week UK

Top Storytelling Brands via Marketing Week UK | Online Marketing | Scoop.it
Top storytelling brands

Great post whose URL I couldn't get to resolve on Scoop.it so sent the link above to Pinterest.

Here is the direct URL:
http://www.marketingweek.co.uk/trends/trending-topics/consumer-behaviour/the-top-storytelling-brands/4010993.article


Via Martin (Marty) Smith, Thomas Faltin
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Where to position key messages in your email marketing campaigns - Campaign Monitor

Where to position key messages in your email marketing campaigns - Campaign Monitor | Online Marketing | Scoop.it

Correct positioning of your key messages in your email marketing campaigns can help them get noticed and remembered. But what's the correct position?

 

Have you ever jotted down your grocery list and driven to the store only to realize you’ve forgotten it? Have you then tried to recall the items on your list? Chances are, you remembered the first items on the list, the last items on the list, or a combination of the two.

 

What you forgot, on the other hand, were the items in the middle. This is due to the serial position effect.

 

To summarize, the study found that when you are presented with a piece of content, in this case a list of words, you are more likely to remember the first words (the primary effect) and last words (the recency effect)....


Via Jeff Domansky
idweaver's insight:

Où placer les messages clés de vos campagnes lors de la composition de vos emails. A lire absolument !

more...
Jeff Domansky's curator insight, July 11, 2014 1:20 AM

Here's some really valuable research on where to place messages inside your email marketing campaigns for best results. Recommended reading for marketers.

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Concours Calice Collector Leffe | idweaver

Concours Calice Collector Leffe | idweaver | Online Marketing | Scoop.it
idweaver réalise un site d’activation innovant pour la célèbre brasserie Leffe.
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Paid Social Ads Convert More Customers | eMarketer

Paid Social Ads Convert More Customers | eMarketer | Online Marketing | Scoop.it

Facebook's dialing-down of organic brand content has been a hot topic for months. And according to recent research, paid ads on social networks do have better conversion rates than organic content.

 

For the most part, though, social media is not the last or only touch for consumers on the path to purchase. According to Convertro’s figures, 87% of interactions with social content were a middle touch, while just over one interaction in 10 was either the last or only touchpoint.

 

Still, some social venues are more geared toward conversion than others. YouTube stood out in Convertro and AOL’s research as the most likely social media property by far to turn a prospect immediately into a customer—likely because video content like that hosted on YouTube can provide 100% of the information an online shopper needs to make a purchase decision.

 

The distance between a social touchpoint and a conversion also depended on the type of product being purchased. The research found that more impulsive purchases—such as subscriptions to services like Birchbox or Dollar Shave Club, personal care items and local services—were more likely to appear as social ads and lead immediately to a conversion, as the last or only touchpoint on a consumer’s journey....


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Jeff Domansky's curator insight, September 11, 2014 11:49 AM

This research study provides really valuable insight on content marketing, how social media channels convert and which channels convert best. Recommended reading. 9/10

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IKEA Totally Makes Fun of Apple in its Hilarious New Ad

IKEA Totally Makes Fun of Apple in its Hilarious New Ad | Online Marketing | Scoop.it
Introducing the 2015 IKEA catalog: the coolest, sleekest new gadget on the market
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Why Mobile Matters To Your Email Marketing (Infographic)

Why Mobile Matters To Your Email Marketing (Infographic) | Online Marketing | Scoop.it
Like it or not, using mobile devices has become second nature to us. The world is well and truly mobile. Consumers are behaving differently on smartphones and tablets, which offer different functiona…
idweaver's insight:

L'utilisateur moyen regarde son smartphone environ 110 fois par jour!

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Seven inspirational email marketing case studies from The Digitals

Seven inspirational email marketing case studies from The Digitals | Online Marketing | Scoop.it
One of the best ways of improving your digital marketing skills is to try and learn from the best.
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Infographic: 8 best practices for text message marketing

Infographic: 8 best practices for text message marketing | Online Marketing | Scoop.it
How to reach customers on mobile without annoying them.
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The Most Important Part of Digital Marketing (Interactive Infographic)

The Most Important Part of Digital Marketing (Interactive Infographic) | Online Marketing | Scoop.it
Marketing has a problem. Every year, marketers allocate more budget toward technology. Yet, the act of purchasing social media management, marketing automation, or CRM tools doesn’t automatically e…
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20 Captivating Content Marketing Facts in 2014

20 Captivating Content Marketing Facts in 2014 | Online Marketing | Scoop.it
Content marketing is many moving parts. It includes search engine marketing, email marketing and social media. Here are 20 content marketing facts
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8 Experts Reveal What Works Today In Content Marketing | Alltopstartups.com

8 Experts Reveal What Works Today In Content Marketing | Alltopstartups.com | Online Marketing | Scoop.it

There are now countless resources on the importance of content marketing for your business. Content marketing has proven to be very useful for companies like Buffer, Hubspot and KISSmetrics.

 

Each of these companies are educating and informing their prospective audience and customers on topics they will find useful. Content marketing always pays off if you do it right. While the most common advice does apply to most people, I thought it would be interesting to gather expert advice on how your business can approach content marketing....


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Jeff Domansky's curator insight, July 21, 2014 1:44 AM

Just the basics to help you get a better Bing from your content marketing.

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Email marketing CTA design: five good vs. six bad examples

Email marketing CTA design: five good vs. six bad examples | Online Marketing | Scoop.it
Email remains one of the most effective tools in the digital marketing toolbox, with the potential to deliver a great return on investment. (Email marketing CTA design: five good vs.
idweaver's insight:

Bons et mauvais exemples de Call to action dans des campagnes d'email marketing.

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Email marketing: The Weekly Inbox volume 41 | Marketing Cloud Blog | Oracle Responsys

Email marketing: The Weekly Inbox volume 41 | Marketing Cloud Blog | Oracle Responsys | Online Marketing | Scoop.it
Looking for some inspiration? Check out these clever, creative & just plain awesome email campaigns: http://t.co/q90xxBw346 #emailmarketing
idweaver's insight:

Pourquoi ne pas puiser un peu d'inspiration dans ces brillants exemples d'emails en provenance de marques comme Virgin ou The North face?

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Why I Shy Away from the Term 'Content Marketing' - Business 2 Community

Why I Shy Away from the Term 'Content Marketing' - Business 2 Community | Online Marketing | Scoop.it
Why I Shy Away from the Term 'Content Marketing'
Business 2 Community
Me: “It means no matter what we decide for your marketing, you will likely need to produce a lot of great content to get noticed and get traction, i.e.
idweaver's insight:

"You need content to drive traffic to your website. It’s the foundation for your brand’s presence and for generating inbound leads. You need to be thoughtful and strategic about basic web pages as well as new content you produce like videos and blog posts."

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