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6 Keys to Excellent Content Marketing

6 Keys to Excellent Content Marketing | online marketing | Scoop.it
High-impact content is the best tool for moving customers through the sales process. If it's done right.

Via Dr. Kimberly Hurns
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Ivo Nový's curator insight, November 10, 2013 10:18 AM

High-impact content is the best tool for moving customers through the sales process. If it's done right.

TheSoulfulEMU's curator insight, November 10, 2013 2:15 PM

"Keys to keep handy everytime you see the door of Marketing opportunities!"

wolfsuniworld's curator insight, November 10, 2013 2:24 PM
Short overview on what to do for better positioning
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Driving revenue with social, content, marketing...

Driving revenue with social, content, marketing... | online marketing | Scoop.it
We recently hosted our event series, #leancontent, with a guest from LinkedIn. His presentation focuses on driving revenue using smart content and optimized distribution steams. Check it out!
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MARKETING AUTOMATION: HOW TO CREATE MORE TIME TO WORK ON YOUR BUSINESS - Andrew Spence - The Laptop Zentrepreneur

MARKETING AUTOMATION: HOW TO CREATE MORE TIME TO WORK ON YOUR BUSINESS - Andrew Spence - The Laptop Zentrepreneur | online marketing | Scoop.it
Andrew Spence discusses how to create more time to work on your business using marketing automation.
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Rescooped by Gareth Slaven from Social Media, SEO, Mobile, Digital Marketing
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9 Simple Ways To Get People To Open Your Email

9 Simple Ways To Get People To Open Your Email | online marketing | Scoop.it

How can a small business stand out and ensure their emails get read by customers? These 9 tips will help boost your open rates.


Via Kamal Bennani
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Rescooped by Gareth Slaven from Hospitality Digital Marketing & Beyond
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5 Billion People Will Use Mobile Phones by 2017

5 Billion People Will Use Mobile Phones by 2017 | online marketing | Scoop.it
Four years from now, 5.1 billion people will be mobile phone users around the globe — almost 1 billion more mobile users than the 4.3 billion people worldwide using them now.

Via Alexandre Guapyassu
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Rescooped by Gareth Slaven from Healthcare Digital Marketing
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The five best personal fitness apps - Telegraph

The five best personal fitness apps - Telegraph | online marketing | Scoop.it
There's an avalanche of fitness apps out there, so how do you choose the right one? Personal trainer Scott Laidler picks his top five free fitness apps.

Via Marc Phippen
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An overview of marketing automation for B2B

An overview of marketing automation for B2B | online marketing | Scoop.it
B2B marketing presents unique challenges from marketing to consumers because of the different way businesses research and purchase. Business decisions are less emotional and more data-driven, requi...
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Do You Need Marketing Automation to Do Lead Nurturing? Sort Of. - Business 2 Community

Do You Need Marketing Automation to Do Lead Nurturing? Sort Of. - Business 2 Community | online marketing | Scoop.it
Business 2 Community Do You Need Marketing Automation to Do Lead Nurturing? Sort Of. Business 2 Community Do You Need Marketing Automation to Do Lead Nurturing? Sort Of.
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Marketing Automation Software Basics | Thinkhandy

Marketing Automation Software Basics | Thinkhandy | online marketing | Scoop.it
Marketing automation software can be very helpful to small and medium sized businesses in helping create and maintain a relationship with customers. (Marketing automation is focused on moving leads into sales.
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Rescooped by Gareth Slaven from Pharma: Trends and Uses Of Mobile Apps and Digital Marketing
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Is your website mobile ready? No

Is your website mobile ready? No | online marketing | Scoop.it
When is the last time you looked at your website on a mobile device? Ipad, Iphone, Droid - If you have not, your customers have.

Via eMedToday
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eMedToday's curator insight, October 5, 2013 8:07 PM

Most hospitals and Pharma so not have mobile sites

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Lead Nurturing and Marketing Automation: 15 Key Questions Answered (Questions 8, 10) - Profs

Lead Nurturing and Marketing Automation: 15 Key Questions Answered (Questions 8, 10) - Profs | online marketing | Scoop.it
Sales - This installment answers two questions: What's the difference between inbound and outbound marketing? (and which is better?) and With so much content to create, where do we focus our efforts?

 

Quick overview...

 

Question 8: What's the difference between inbound and outbound marketing?

The article covers the differences between inbound and outbound marketing as well as the pros and cons of each.

 

Question 10: With so much content to create, where do we focus our efforts?

And the article ties in content marketing as it relates to inbound and outbound marketing (lead generation and lead nurturing).


Via marketingIO, Somerville Communications UK SMB
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marketingIO's curator insight, February 13, 2013 10:26 AM

More blocking and tackling. If you or someone you know is a bit baffled by inbound vs. outbound and how content marketing plays a role, this is a good first step (as are the links to supporting tools).


  • See the article at www.marketingprofs.com
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  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us