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How to Build an Analytics Package to Measure Off-Site Content Distribution

How to Build an Analytics Package to Measure Off-Site Content Distribution | Online Marketing | Scoop.it

Whether it's a publisher, social network, or curation platform, marketers have a hard time figuring out how to grade performance in a black hole of data. What to do? Use these tips as a framework to build your own analytics solution internally.


Via Kamal Bennani
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How to Use Hashtags on Google Plus: Do’s and Don’ts (Infographic)

How to Use Hashtags on Google Plus: Do’s and Don’ts (Infographic) | Online Marketing | Scoop.it
Hashtags have been around for a while now and most of us are probably familiar with them as they relate to Twitter. Hashtags exist to help people find and participate in conversations on topics that …

Via Michael Kristiansen
DianaI's insight:

common sense

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Michael Kristiansen's curator insight, May 27, 1:50 AM

It is part art part science using hashtags in a way that helps more people find your content.  There's a fine balance and this infographic shows the Google+ side of promoting content to reach an interested audience.  A trending article curated and hashtags added, can drive traffic to your site to find desired content worth consuming. The last piece in the infographic is a good tip in recognizing great hashtags to be using. 

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Link Building 101: Finding Web Mentions

Link Building 101: Finding Web Mentions | Online Marketing | Scoop.it

Monitoring and searching for mentions of your website, brand, product, or company is a common link building tactic. Here's how to successfully turn these mentions into great link building opportunities using Google Alerts and Fresh Web Explorer.


Via Kamal Bennani
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Social Media Monitoring Tools | Social Media Today

Social Media Monitoring Tools | Social Media Today | Online Marketing | Scoop.it
Check out this infographic featuring some of the best social media monitoring tools. A whopping 25 tools are included and broken down by category for easy reference.

Via Bonnie Burns
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robyns tut's curator insight, October 8, 2013 10:14 AM

Very interesting list of social networks to help build a comapny.'s brand. Could be useful in the future. Because, you know, new media.

Nandi

Brett.Ashley.Crawford's curator insight, October 8, 2013 2:03 PM

evaluation is key -- who has time to waste on things that aren't working.

 

poojarajput's curator insight, October 9, 2013 3:12 AM

http://www.jagran.com/lifestyle/technology-news-hindi.html

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How to Build an Analytics Package to Measure Off-Site Content Distribution

How to Build an Analytics Package to Measure Off-Site Content Distribution | Online Marketing | Scoop.it

Whether it's a publisher, social network, or curation platform, marketers have a hard time figuring out how to grade performance in a black hole of data. What to do? Use these tips as a framework to build your own analytics solution internally.


Via Kamal Bennani
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The Pinterest Publishing Guide for Authors and Media Sites [PDF]


Via Robin Good
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jmwakasege's comment, October 1, 2013 1:20 AM
how come you always get good stuff, I real appreciate the value you bring. And for this one, it's a life saver.
Dan Aldridge's curator insight, October 1, 2013 9:58 AM

Excellent tips for journalists and writers of all stripes on how to use Pinterest.

Andy Birkitt's curator insight, October 2, 2013 4:22 AM

Another great resource

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Creating an Inbound Marketing Content Strategy

Creating an Inbound Marketing Content Strategy | Online Marketing | Scoop.it
How to create an effective and targeted content strategy that will drive targeted prospects to your website, convert them into quality leads, and make your sales team and boss love you.

Via Michael Kristiansen
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Michael Kristiansen's curator insight, September 15, 2013 11:00 PM

Sometimes referred to as attraction marketing, there is a lot more to a content marketing strategy starting with getting to know who your audience is, what problems are they facing and how creating content can help educate people about the solutions that will solve their problems.  Creating a persona is a good idea, and getting input from sales is prettey critical to getting that part right.  What looks like a funnel is really identifying the persona and delivering content that will be appreciated by bringing awareness and education on how to solve problems.  The educational step is followed by validating the content through various platforms that help prioritize what's important in a solution.

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Social Media Management 101: A Complete Guide for Businesses.

Social Media Management 101: A Complete Guide for Businesses. | Online Marketing | Scoop.it

Via Daniel Watson
DianaI's insight:

Not just a "communication" job..

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Nadia Christian's curator insight, September 12, 2013 4:00 PM

With so many new social media tools it can be overwhelming. This guide mentions some good social media management software including my favorite, Hubspot. At the end of the day, it's important to analyze the customer first and learn as much as you can about them. Once you have their profile, decide which social media is best to reach your ideal customer. As simple as this sounds, are you using that approach? 

pranmitra Shankaran's curator insight, September 15, 2013 9:38 AM
Solutions for Inner Peace:            Peaceful Knowing (Put Peace First) Peaceful Being (Let those lead the world who are led by the heart)Peaceful Feelings (To put an end to war and terror; first put your heart at peace)Peaceful Thinking (You don’t have to bring Peace. Peace itself will bring Peace)Peaceful Relating (The only problem is to see others as the problem) Solutions for World Peace:             Peace and Nationalism (My country is also great)Peace and Religion (The world does not need a new religion. It needs a new string that binds together all religions)Peace and Education (Education of the heart is the heart of education)Peace and Women (Women are the embodiment of power, peace and potential)Peace and Business (Live for others because there is no other)How to be a World Citizen?Enhance your consciousness by recognizing that every single life on Earth is supported by one universal thread of life. Thus, the first step is the understanding of oneness. Develop a global perspective by reading the history of other countries, understanding their culture and appreciating their uniqueness. Studying the nature, environment, the balance between the human, plant and animal kingdoms, will make you revere the beauty of creation and in turn shall inspire you to take effort to restore and maintain the balance of nature. Work towards the benefit of the entire world. Undertake impersonal projects for the benefit of others. This should not be limited to just your own country, but should extend to the whole world. The focus of a World Citizen is enhancing global consciousness.
Tony Gough's curator insight, September 16, 2013 5:00 AM

Useful information about using social media!

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Content Marketing, UGC and Storytelling = New SEO ScentTrail Marketing

Content Marketing, UGC and Storytelling = New SEO ScentTrail Marketing | Online Marketing | Scoop.it

Via Michael Kristiansen
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Michael Kristiansen's curator insight, September 8, 2013 9:38 PM

Great insight into the rise of authority sites that get curation and original content right.  Becoming the source to go to requires focus, listening and curating the best content that is right on topic.... the place to come to for all things about....... whatever topic you pursue.  There's so much noise on the internet that when a website does all the work to bring the very best material to you on a given topic, that site can become the go-to authority site.

Neil Ferree's curator insight, September 14, 2013 2:15 PM

Advanced Content Marketing concepts by Martin of Scenttrail

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Google+ Local Centroid - NOT City Center! Affects Ranking!

Google+ Local Centroid - NOT City Center! Affects Ranking! | Online Marketing | Scoop.it

In our info-packed InsideLocal Webinar last week Mike Blumenthal dropped a big bombshell that I think surprised all of us. Even me! The centroid is not the centroid???

This is a biggie. See screenshots and examples inside.


Via Linda Buquet :: Catalyst eMarketing
DianaI's insight:

Making a lot of sense

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Leo J. Bogee III's curator insight, July 17, 2013 9:38 AM

This kind of makes sense now that I am thinking about it. In Minneapolis I was working with someone who originally didn't have a very good web presense but he did have quite of few reviews via Yelp, YP and google+ page.   His Industry was ultra competitive with literally 4 other similiar businesses 700 -1000 feet away from his.  He showed up #3 or "C"  on the map and it would leave me scratching my head on how?   Good insight on Google+ Local Centroid.

Lil Mike's curator insight, August 14, 2013 12:17 PM

Info on how google maps location affects ranking and how search is increasingly localized

Neil Ferree's curator insight, September 14, 2013 2:27 PM

Google+ Local Listings are Live on Google Maps and now we can embed Reviews from G+ Local listing to our website 


h/t Matt Shuey for the G+ Tip

https://plus.google.com/100404882167360209822/posts/caTJaqeGhno


Example of an Embeded G+ Local Listing 

http://ferreemoney.blogspot.com/2013/09/how-to-share-review-of-your-g-local.html


Social Media Marketing Plus by Ferree Money

https://plus.google.com/u/0/108551944763097404467/about

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Social Content Strategy Cheeseburger Style an infographic /@BerriePelser

Social Content Strategy Cheeseburger Style an infographic /@BerriePelser | Online Marketing | Scoop.it
Social Content Strategy Cheeseburger Style an infographic I recently came across this excellent post written

Via WordPress SEO & Social Media
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WordPress SEO & Social Media's curator insight, June 25, 2013 7:38 AM

Social Content Strategy Cheeseburger Style an infographic /@BerriePelser

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Life of an SEO Before, After and Beyond Penguin 2.1 an Infographic - Ber|Art WordPress Cloud Hosting SEO en Social Media /@BerriePelser

Life of an SEO Before, After and Beyond Penguin 2.1 an Infographic - Ber|Art WordPress Cloud Hosting SEO en Social Media /@BerriePelser | Online Marketing | Scoop.it
Life of an SEO Before, After and Beyond Penguin 2.1 an Infographic Continue reading please: Life of an SEO Before, After and Beyond Penguin 2.1 an Infographic

Via WordPress SEO & Social Media
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WordPress SEO & Social Media's curator insight, November 1, 2013 7:35 AM

Life of an SEO Before, After and Beyond Penguin 2.1 an Infographic - Ber|Art WordPress Cloud Hosting SEO en Social Media /@BerriePelser

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The Social Media Spec Guide an Infographic /@BerriePelser

The Social Media Spec Guide an Infographic /@BerriePelser | Online Marketing | Scoop.it
The Social Media Spec Guide an Infographic You may not be surprised to find out

Via WordPress SEO & Social Media
DianaI's insight:

Well.. This is useful

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WordPress SEO & Social Media's curator insight, October 11, 2013 10:58 AM

The Social Media Spec Guide an Infographic /@BerriePelser

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What '(Not Provided)' & Google Hummingbird Mean for Small Business SEO

What '(Not Provided)' & Google Hummingbird Mean for Small Business SEO | Online Marketing | Scoop.it
Small business owners who once obsessed over their top keyword rankings and traffic from a few money terms now need to adjust their thinking with the rise of "(not provided)" keywords and the arrival of the Google Hummingbird algorithm.

Via Level343
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Level343's curator insight, October 7, 2013 12:36 PM

SEO is Changing (Again)

 

Google has made several large algorithmic changes in 2013. The net result of these changes is that many old tactics for link acquisition are no longer helpful.

 

Additionally, both small business owners and SEO firms need a new orientation to remain successful.

Rescooped by DianaI from SEO Tips, Advice, Help
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YouTube's New Comment System: 7 Things Video Marketers Should Do

YouTube's New Comment System: 7 Things Video Marketers Should Do | Online Marketing | Scoop.it
In addition to creating videos that are unique, compelling, and entertaining or informative, make sure you're also dedicating time to interact with your audience, developing relationships with top contributors, responding to comments, and much more.

Via Bonnie Burns
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Brett.Ashley.Crawford's curator insight, October 2, 2013 10:59 AM

youtube is the art marketers visual story -- and the perfect way to reach the under 35 crowd. Great addition!

Mumtaz Khan's curator insight, October 3, 2013 4:03 AM

http://wholewnews.blogspot.com/

Get the latest national, international, and political news at wholewnews.blogspot.com

Clever Maniacs's curator insight, October 3, 2013 1:10 PM

Some times the comments are better than the videos on YouTube! How many of you read YouTube comments? I can't be the only person and thinks they can be entertaining....

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What Are the Best Days and Times to Post on Instagram?

What Are the Best Days and Times to Post on Instagram? | Online Marketing | Scoop.it

Social Media - Instagram engagement stays fairly consistent throughout the week, though there is a slight spike on Mondays and a slight dip on Sundays, according to a recent report by TrackMaven.


Via Kamal Bennani
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How to Increase Your Sales Through Long Tail SEO

How to Increase Your Sales Through Long Tail SEO | Online Marketing | Scoop.it

SEO isn’t just about driving traffic to your website. It can actually be used to increase your sales. Just think about it: what’s one of the main reasons you use search engines?


Via Neil Ferree
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Martin (Marty) Smith's comment, September 14, 2013 2:30 PM
Great post by Neil & great scoop by Dianal.
Martin (Marty) Smith's curator insight, September 14, 2013 2:34 PM

Brilliant Scoop by Dianal and don't miss Neil Ferree's post (@FerreeMoney): 

Neil Ferree's curator insight, 

Conversational and Semantic Search with Long Tail SEO is where I am targeting my editorial calendar. Read this article on why I'm doing this?

DianaI's comment, September 14, 2013 8:25 PM
Thanks :)
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Google+ Brings Automatic Authorship to WordPress & Typepad, Lets You Embed Posts

Google+ Brings Automatic Authorship to WordPress & Typepad, Lets You Embed Posts | Online Marketing | Scoop.it
Bloggers can sign into their respective platforms using their Google+ accounts, automatically tying their accounts together without going through the usual authorship hoops. And you can now embed Google+ posts on your blogging platform of choice.

Via Bonnie Burns
DianaI's insight:

Interesting move, SEO wise...

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pkselmathjaleel's curator insight, September 12, 2013 11:49 PM

pkselmathjaleel@gmail.com

K2B Solutions's comment, September 13, 2013 2:17 AM
Nice Blog ., Thanks for sharing it .,shared in my vcurated
Chris Kraig's comment, September 15, 2013 12:58 PM
nice to hear that
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Grow Your Business Using Content Marketing | Visual.ly

Grow Your Business Using Content Marketing | Visual.ly | Online Marketing | Scoop.it
This content marketing infographic illustrates how we think about growing your business online presence. What are the things to pay attention to when

Via Neil Ferree
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Neil Ferree's curator insight, September 4, 2013 6:43 PM

Content Curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme like we do on Scoop.it

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As Google Moves Away From Keywords, Can You Optimize For Gist?

As Google Moves Away From Keywords, Can You Optimize For Gist? | Online Marketing | Scoop.it
Today, keywords still play a significant role in search habits, and in how Google and other search engines deliver search results. The trend, however, is …

Via Michael Kristiansen
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Michael Kristiansen's curator insight, July 15, 2013 9:02 PM

More and more, Google Search is getting to understand meaning and intent of a search query and less dependence on keyword phrases.  This means good content is more important than how well a website is optimized for keywords.  Hence 'Gist', or getting to understand the intent of the search is the goal for better search results.