Jessica Gioglio, Social Media Strategist for Dunkin Donuts, and Ekaterina Walter, Co-founder and CMO of Branderati, join the Social Pros Podcast this week to discuss their new book The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand.
The skill set is shifting, says Jessica. A writing background is key to thinking about the whole lifecycle of the content. It’s not just about creating; today’s social pros need to think about how content travels across platform and how it gets consumed.
They see companies hiring more visual artists to create content but also people with publishing backgrounds. “It’s not just about which content you create and which context you put it in,” Jessica says. “It’s about speed too.” What is the right time to produce the right content for the right audience in the right format? Those are a lot of cross-disciplinary skills...
Via Jeff Domansky