From zero to $19B of business value in five years; WhatsApp's sale to Facebook is an important moment in the history of the consumer web. The deal proves distribution, reach and large user bases aren't the competitive moats they once were. Apple's App Store and Google Play have leveled the playing field to such an extent that a startup can command 10% of the market cap from a $200B company.
I try to advertise myself as a content marketing specialist, and while I’ve still got a lot of things to figure and work out, I think I’ve grasped the basic concept of delivering and providing my community (and my client’s communities) Continue reading →
Business 2 Community 4 Critical Elements of a Successful Content Marketing Team Search Engine Watch Team As agencies move to specialize in content marketing and companies launch their own internal content strategies, one significant challenge has...
Excerpt form the article by Heidi Cohen from her blog: Here’s a list of 64 tips to get more love for your blog. Building your audience is an iterative process.
Here are the main sections of the article:
Package your blog posts for success;Distribute your blog posts;I Want to Hold Your Hand;Use social media to increase blog reach;Get by with a little help from your friends;Utilize your existing business communications and connections to increase blog reach.
Increasing your blog reach takes work. Test different methods to see what works best for your blog. Understand that some recommendations will work better for some types of posts than others..."
Excerpt from the article published by Social Media Examiner: "Getting Facebook fans to your website is even more critical with Facebook’s recent announcement of decreased organic reach for pages. Use these five steps to help you get more traffic Facebook to your website.
#1: Make Sure You Have a Steady Stream of Shareable Content on Your Website These days, the name of the game is content marketing and you had better figure out how your business can participate. Posting something new and helpful once a week or even once a month can benefit your website traffic. Here are some ideas that can help you brainstorm how you can add new content to your website: - Post a weekly tip about your niche; - Post a weekly news bite with a photo; - Curate a list of top 10 helpful articles; - Interview someone in your office or in your industry.
#2: Make it Easy to Share Your Content to Facebook on Your Website Once you have fresh content, you need to make it shareable. Your first step is to add a social share plugin and/or Facebook Share buttons. I like using the Digg Digg plugin because it has all of the buttons I want to display and it floats along the side of the post as the reader scrolls through the article. Also consider asking for a Facebook share if you feel you have a particularly helpful blog post.
#3: Optimize Your Facebook Posts here are basically three different ways you can post a link to your website: - The traditional way to post a link is just to cut and paste the link into the status section and allow the link to pull in the photo and metadata. - Another way to post a link is to post a photo and then add the link into the status update with a little blurb about the link. - One technique that has been popular in the past to get greater reach is to post your link in the status section and then “X-out” the link data that is pulled in to change the post to “text only,” even though it has a link in it.
#4: Optimize Other Places on Facebook to Add Links to Your Website To drive more traffic to your website, make sure you have links in other parts of your Facebook page that people may be visiting. - Use your About page - Add links to your milestones - Add links in your photo descriptions - Use custom tabs with links to your website - Optimize your personal profile
#5: Advertise With Facebook’s recent announcements about decreased organic reach, advertising is going to be even more critical for marketers. To drive traffic to your website, you can either create an ad from scratch with a link to your website, or boost content that you’ve already posted. When you boost content, remember to post something that doesn’t have a photo that has more than 20% text in it or it won’t get approved by Facebook..."
Samsung unveiled a suite of new wearables and a new flagship handset at Mobile World Congress this morning. Compared to their predecessors, the Galaxy S5 and Galaxy Gear 2 add a sleeker design aesthetic and a host of new features ...
Social media is evolving right before our eyes. The industry is quick paced and platforms rise and fall. Sometimes quickly and sometimes slowly. 2013 was an exciting year for social media but that year is now history as we move into the first quarter of 2014.
There is a long standing belief in business that people performance follows the Bell Curve (also called the Normal Distribution). This belief has been embedded in many business practices: performance appraisals, compensation models, and even how we get graded in school. (Remember "grading by the curve?")
Research shows that this statistical model, while easy to understand, does not accurately reflect the way people perform. As a result, HR departments and business leaders inadvertently create agonizing problems with employee performance and happiness.
It’s easy to see that more an more designers are embracing the minimalistic approach to web design. Now there are websites that eliminate unnecessary elements and keep only what really matters, designs that are clean and intuitive, like the ones we will show here today. We have different examples of clean and minimal sites with beautiful navigation, neat menus and nice type to keep you inspired, take a look....